While the majority of marketers say they're using AI, many are setting boundaries around use cases for customer-facing content.
Sections
Explore
Digiday Media
While the majority of marketers say they're using AI, many are setting boundaries around use cases for customer-facing content.
Higher fuel and freight costs are driving up prices for importers during the peak season.
A fresh round of Trump tariffs on Canadian goods were announced this week that target industries like dairy, alcohol and automobiles.
Tariff refunds were a massive tailwind for Target last quarter that could help it continue to lower prices.
The online backlash over Neutrogena’s handling of partnership with former ambassador Hayden Panettiere raises questions over brand cancellations, boycotts and long-term brand loyalty.
The parent company of TJ Maxx, Marshalls and HomeGoods is ramping up its store count as it sees gains in the off-price channel.
Toy brand Sticki Rolls is hoping to turn its YouTube creator-generated buzz into a Gen Alpha collectible brand through pop-ups and retail expansion.
Class is in session at Ugg. The brand is creating a new college ambassador program as it works to establish itself as a go-to style destination.
Fabletics is expanding its college apparel offerings as it continues its quest to become a $2 billion company.
In conversations with executives this summer, one consistent theme has been that everybody is trying to court a new demographic that’s in a slightly higher income bracket than their core customer. Or, they're grappling with how to get their highest spenders to spend more. Here's what's driving seemingly every brand to try to position themselves as a premium brand.
A fresh round of Trump tariffs on Canadian goods were announced this week that target industries like dairy, alcohol and automobiles.
Nike says it’s in a better financial position as it awaits nearly $1 billion in refunds related to IEEPA tariffs.
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.
One of Best Buy’s big priorities this year is pushing a new generation of RGB LED TVs to consumers. The hope is that customers will find the technological improvements convincing enough to make an upgrade, six years after many of them bought a new TV during the Covid-19 pandemic.
Kroger made advertising part of its AI shopping assistant on day one, following the implementation of advertising features on competitors’ chatbots.
Black Friday and Cyber Monday have evolved into a weeks-long shopping event. That makes early planning more critical than ever. Drawing on insights from brands like Bylt, Tecovas, Manscaped and Bearbottom Clothing, these five key findings help marketers sharpen their holiday ad strategies. Sponsored by Tatari.
Brands like UrbanStems, H&M and Chobani are refining partnerships to match audiences, drive cultural relevance and unlock new growth. Here’s more on how execs from these brands say their approach to partnerships has changed over the years.
At the most recent Modern Retail+ and Glossy+ Town Hall, editorial staff and subscribers gathered to discuss the future of DTC. Hot topics included: what distribution channels make sense for burgeoning brands and where young startups should spend their precious marketing dollars.
Adapting to AI search is a muscle memory problem, not a hacking problem — at least that’s how Stanley 1913 sees it. The brand is trying to increase how often it is mentioned by AI search engines, without resorting to hacks and easy wins.
Air freight costs are soaring, but some brands like Capri and Figs are swallowing the cost when they face unexpected inventory crunches.
Baggallini is introducing more products designed for the woman on the go as it looks to court a young consumer.
Juan Pellerano-Rendon, Chief Marketing Officer, Swap On July 1, the duty-free era of European e-commerce ended. As reported by Modern Retail, every parcel entering the European Union now owes customs duty, regardless of value. Shipments under €150 carry a €3 charge per line item, and the liability lands on brands and retailers. Under the new […]
