Joy Mangano, inventor of the MiracleMop, is seeing sales spike for her new brand, CleanBoss, thanks to the nostalgic direct-response TV ads it runs across cable channels. "TV shopping is not just my history, it's my best-kept secret," Mangano told Modern Retail. 

Tariffs

Why tariff refunds won’t necessarily go back to consumers

April 29, 2026

Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers -- even if shoppers think otherwise.

‘It’s like getting Taylor Swift tickets’: Brands rush to request tariff refunds, with some snags

April 21, 2026

The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.

Other news to know

  • Amazon sellers’ new struggles
  • Amazon hit pause on a controversial change to its advertising payment system after backlash from sellers who said the update would strain their finances.
  • Amazon merchants are bracing for more cash flow troubles and margin pressure this year, thanks to a bevy of new fees and policy changes. 
  • One major part of Amazon’s business was largely absent from CEO Andy Jassy’s annual shareholder letter this year: the millions of sellers who power the company’s marketplace.
Top Stories May 18

How FlutterHabit uses its 46,000-member Facebook group for product development

May 18, 2026

FlutterHabit turned its private Facebook group into a testing ground for products, marketing and customer feedback.

The new rules of retail include buying into retail media networks

May 18, 2026

The American retail landscape has changed thanks to the closure of thousands of drugstores, the consolidation of luxury department stores and the dramatic growth of the off-price channel. Juxtaposed with Gen Z’s growing preference toward in-store discovery, it has left many brand leaders unsure of the right retail strategy. The latest quarterly digital Town Hall meeting dove into these topics and more.

Why every brand is now its own media company, featuring Prince Street Pizza

May 16, 2026

Prince Street Pizza is boosting brand awareness with its "Delivering Happiness" online talk show, hosted by actor Nick Turturro and launched last September.

NeeDohs are fetching a premium on resale sites 

May 15, 2026

Eager NeeDoh collectors are flocking to resale sites as the toy goes viral. The stretchy toys, like Pop Mart's Labubus, are selling for a pretty penny on eBay and StockX, with some of them going for a premium of more than 400%.

Starbucks pushes into health and wellness with new collaborations

May 14, 2026

Starbucks' new collaborations include the debut of a limited-edition weighted vest and a fitness challenge.

Tariffs

Why tariff refunds won’t necessarily go back to consumers

April 29, 2026

Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers — even if shoppers think otherwise.

‘It’s like getting Taylor Swift tickets’: Brands rush to request tariff refunds, with some snags

April 21, 2026

The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.

Why Dame is refunding $10,000 in tariff surcharges to customers

March 03, 2026

Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.

Podcasts

Technology

Marketplace Briefing: Why Amazon discontinued its AI-powered Rufus chatbot for Alexa shopping agent

May 14, 2026

Amazon replaced its Rufus chatbot with a new AI assistant called Alexa for Shopping this week as AI search becomes a bigger part of its online store.

Unpacked: What Maryland’s dynamic pricing ban says about the electronic shelf label debate

May 14, 2026

Maryland passed the first U.S. law banning data-driven price hikes on groceries, but it stops short of restricting electronic shelf labels or frequent price changes.

Retail media’s next frontier is in-store

May 13, 2026

Now that retail media is a foundational channel, brands are seeking value beyond established digital inventory. They’re looking for new environments that offer stronger visibility and incremental reach. Physical stores are where shopper attention, product discovery and purchase converge in real time —  research shows that 84% of sales occur in physical stores, 75% of […]

Marketing

TV screen on a green and white background. A banner wraps around the TV that says "this ad brought to you by AI"

Modern Retail+ Research: Marketers’ AI use rises, but tech skills stall

May 14, 2026

Modern Retail’s survey — which has been conducted annually since 2022 — found that marketers’ adoption of AI technology has risen significantly. In 2022, 44% of brand and agency pros said their companies were investing in AI technology. That percentage rose to 57% in 2023 and 71% in 2024, before hitting 86% in 2025.

Women’s soccer creator partnerships

Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up

May 13, 2026

Heineken, while not an official World Cup sponsor, is getting in on the hype with limited-edition packs, watch parties and television ads.

Brands Briefing: Aerie drew thousands of applicants for its creator program with a key rule: no AI

May 12, 2026

No AI? No problem. Aerie’s new nano-creator program bans the use of artificial intelligence — and people are lining up to participate.

Operations

U.S. CPG manufacturers are sitting on excess capacity, which could be a boon for brands

May 18, 2026

New data from Keychain shows about 1 in 10 CPG factories is running more than half empty, and about 1 in 3 has at least 31% or more unused production capacity.

Amazon offers non-sellers more of its supply chain services

May 11, 2026

Last week, Amazon announced the launch of Amazon Supply Chain Services, a streamlined portal where companies — even non-Amazon sellers — can access all of its supply chain services. Here’s what it means for the logistics world.

Unpacked: How loyalty programs power lifecycle marketing strategies

April 16, 2026

This Unpacked guide, sponsored by SheerID, explores how loyalty is no longer earned through rewards alone; it’s built through relevance, transparency and sustained commitment to understanding customers over time.  Shifts in consumer behavior — specifically the desire for data privacy and instant, personalized recognition — and AI’s acceleration of the buying process are making traditional […]