Oura CMO Doug Sweeny played a key role in architecting the brand's rise from a niche fitness product to a mainstream wellness player.
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Oura CMO Doug Sweeny played a key role in architecting the brand's rise from a niche fitness product to a mainstream wellness player.
Turmoil from tariffs and pressure on margins are forcing some brands to play it safer this Cyber Week.
Some Amazon sellers are reducing or skipping their Black Friday and Cyber Monday promotions as tariffs and platform fees squeeze margins.
The successful licensing deals around the "Barbie" and "Wicked" releases have inspired brands like Scentbird Inc. to create a dedicated strategy around IP licensing collaborations.
EBay has updated the underlying code of its sprawling e-commerce platform to include new guidelines governing how AI agents and large language models can interact with its site, making it the latest retailer to set such rules.
Over the past six years, James Daunt has operationally flipped the U.S.'s largest bookstore chain upside down. Now in growth mode, the once-struggling retailer is a prime example of how to save one.
There is one area in which retailers have been underwhelmed by AI as a predictive tool. It's real estate, executives at major brokerage firms that represent some of the biggest retailers in the nation told Modern Retail.
Turmoil from tariffs and pressure on margins are forcing some brands to play it safer this Cyber Week.
Some Amazon sellers are reducing or skipping their Black Friday and Cyber Monday promotions as tariffs and platform fees squeeze margins.
Online shoppers are getting blindsided by tariff invoices from shipping carriers and U.S. customs. Logistics experts say the complicated issue of accidental bills could drag on for months.
Live-shopping platforms TikTok Shop and Whatnot reported record-breaking sales during Black Friday and Cyber Monday as online live selling drives more holiday spending.
Tractor Supply is honing in on OpenAI as its main partner for AI technology. A tech executive at Tractor Supply said he wanted to pair up with OpenAI to learn the best ways to implement AI and to create consistencies around governance and its future roadmap.
Ask a dozen marketers, and some will say the customer journey has, in turn, collapsed, condensed, lengthened, looped, died and been born anew. What’s not up for debate is that it has fundamentally changed. That’s what Global CMO of Assembly Bria Bryant helped unpack when we met for a morning of shopping and shop talk. […]
Borrowing from the flash sale model, the promotion du jour this holiday season appears to be “12 days of deals,” or limited-time product drops designed to drum up excitement during the typically challenging sales period between Cyber Monday and mid-December.
As podcast advertising becomes even more competitive, smaller brands are trying to fine-tune their strategies and spending to best reach their target demo.
Consumers are demanding value, which only made it more crucial that brands got the lead-up to Black Friday and Cyber Monday right this year. Brands like Brooklinen, Tecovas and Made In adopted slightly different strategies to ensure they made their value proposition clear to customers in the weeks and months leading up to Cyber Week.
Luxury resale is having a moment this holiday season as it benefits from people looking for value and a growing acceptance of pre-owned items as gifts.
POV Beauty CEO Ani Hadjinian breaks down how creator intuition, community feedback and social commerce are reshaping beauty’s growth playbook.
