Brands are increasingly partnering with musicians to co-create products in a bid to capture new customers who see artists as trusted influencers.
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Brands are increasingly partnering with musicians to co-create products in a bid to capture new customers who see artists as trusted influencers.
Online shoppers are getting blindsided by tariff invoices from shipping carriers and U.S. customs. Logistics experts say the complicated issue of accidental bills could drag on for months.
The new furniture tariffs are pushing brands like Lulu and Georgia and Murphy Door to invest in domestic manufacturing.
During Starbucks's fourth-quarter earnings call on Wednesday, CEO Brian Niccol reiterated the coffee chain's mission to improve the customer experience, especially through warmer, more inviting cafes.
Skin-care brand Pure Daily Care took cues from TikTok Shop when developing packaging for its latest product, a liquid acne patch called the Zap Patch.
Walmart plans to launch several AI tools for Scintilla, its first-party data platform for suppliers and merchants.
With its second major acquisition, Mammoth Brands intends to accelerate Coterie's premium diaper brand with omnichannel growth.
Online shoppers are getting blindsided by tariff invoices from shipping carriers and U.S. customs. Logistics experts say the complicated issue of accidental bills could drag on for months.
Free online returns — once a standard perk of e-commerce — are becoming the latest casualty of President Donald Trump’s tariffs.
DTC brand Quince says some of its customers are mistakenly being hit with tariff bills even though the brand has absorbed the fees.
After OpenAI revealed a new feature where users can purchase products directly inside ChatGPT and landed partnerships with Etsy, Shopify and Walmart, other retailers will be watching closely to consider whether to get on board.
This October, Crocs is livestreaming content on TikTok Shop for 24 hours a day, seven days a week, for all 31 days — marking its biggest bet on the platform to date. Now, it hopes to fold livestreaming into more aspects of the business.
Moving creates new habits, so targeting recent homebuyers or renters — anyone who has just moved or is about to — creates an opportunity to reach new audiences who may not have otherwise known about a brand or retailer. By understanding how moving shapes consumer attitudes, marketers gain access to a rich, untapped targeting opportunity. […]
Walmart’s new holiday ad campaign plays on its previous “Who Knew” campaign and continues the retailer’s push to redefine itself to a growing share of higher-income customers, while still stressing low prices and value.
Set Active, a Los Angeles-based activewear brand, is picking a much-visited destination this holiday season for its first big out-of-home campaign: the airport security line.
The “Wicked: For Good” release has brought back sold-out collaborations along with new partnerships to celebrate the musical’s sequel.
Retailers are cycling through CEOs faster than ever as boards seek leaders who can juggle inflation, tariffs and new technologies while keeping sales steady in an unpredictable retail environment.
Nobs, formerly Biom, rebranded to name itself after its hero product. Here’s what it took for the fledgling startup to rebrand.
The CPG industry is at a critical juncture where digital innovation can significantly influence consumer relations and market success. Companies that adopt a flexible, scalable, data-driven approach to content management and deliver personalized experiences are better positioned to meet evolving consumer demands and achieve sustained growth. But digital transformation is not just about adopting new […]
