A viral X post has shed light on how shoppers are increasingly taking advantage of retailers' flexible returns policies, such as Amazon's, to return Halloween costumes.
A half-dozen former employees described Elliott Hill, Nike's soon-to-be CEO, as a widely-beloved company veteran. They hope Hill can help the sneaker giant get some of its swagger back.
Poshmark is cutting fees for sellers but increasing them for buyers. Five sellers told Modern Retail they think the policy is a mistake. They worry that buyers will abandon their carts due to the extra costs and that their own sales will suffer.
For some brands, Amazon’s fourth-annual “Holiday Beauty Haul” was a mixed bag ahead of the peak holiday shopping season. Brands cited a range of reasons, including bad timing after Prime's October sale event.
This year, with many shoppers careful with their spending, some brands have decided pop-ups are not worth it or have have had to make sure their experiences especially stand out, industry consultants told Modern Retail.
DTC brands are experimenting with subtle and unique ways to convert more shoppers ahead of Black Friday and Cyber Monday.
This Election Day, dairy-free cheese brand Violife is giving out free bagels to voters near polling stations in hopes of reaching a captive audience.
It’s a strange time to be operating a consumer brand. Shoppers are more selective about what they spend and brands are struggling with how to interpret signs of conflicting consumer behavior. While many brands were recentlyswimming in cash, VC funding has now dried up and high interest rates make vehicles like debt less palatable. In this series, Modern Retail looks at the scrappy ways companies are continuing to build their brands and wow shoppers in this strange new operating environment
From investments in pricey camera equipment to tight production schedules, more brands and agencies are treating TikTok Shop as more of an entertainment venue than an e-commerce platform.
TikTok has been encouraging sellers to embrace livestreaming on its platform to drive holiday sales. But for big brands, there are too many risks involved.
Bryan Gernert, CEO, Resonate With billions of consumer data points, many marketers find themselves drowning in a sea of information, struggling to extract meaningful insights. In addition to being simply overwhelming, traditional data management tools often fall short, with limitations in quality, accessibility and real-time capabilities. This is where AI-powered solutions come into play. This […]
Some personal health and wellness brands are focusing their holiday marketing more on empathy and education.
Businesses like Winx and Julie have been working to expand emergency contraception access, whether by delivery or on pharmacy shelves.
Fashion companies like Draper James, Pretty Little Thing and Princess Polly are hitting the road this fall to pitch their products to U.S. college students.
There are reportedly thousands of Walmart workers who have had to move to Bentonville this year due to new policies around remote work and closures at its other offices.
Tip Top Proper Cocktails learned the hard way that more expensive variety packs don’t necessarily translate to more sales.
Loyalty is evolving. As consumers navigate economic challenges, they’re looking for both value and a personal touch. With this in mind, brands and retailers are revisiting their loyalty initiatives with the understanding that discounts alone aren’t enough for customer retention. The top loyalty programs prioritize understanding customer preferences, motivations and life cycles to deliver relevant, […]
