DTC spices brand Burlap & Barrel has a unique single-origin supply chain that dictates the company's holiday calendar, requiring the company to prepare inventory year-round.

Analysis

Job seekers encounter a ‘brutal and frustrating’ hiring market in e-commerce

August 19, 2024

The U.S. is undergoing what several journalists and economists have called a “white-collar recession,” as corporations course-correct from the overhiring they did during Covid. And it's hitting e-commerce hard.

Former Nike employees are ‘elated’ over new CEO Elliott Hill

September 20, 2024

A half-dozen former employees described Elliott Hill, Nike's soon-to-be CEO, as a widely-beloved company veteran. They hope Hill can help the sneaker giant get some of its swagger back.

Other news to know

  • The FTC has voted to issue a new rule to make it easier to opt out of subscriptions. Under the rules, consumers aren’t required to call or interact with a customer service agent to cancel unless that was required when they opted in.
  • Despite economic headwinds, Ulta stuck to its initial sale forecast at its investor day. It didn’t provide an outlook for 2025.
  • The NRF is expecting holiday sales to return back to normal. According to analysts, the forecast looks similar to pre-pandemic growth rates.
$989B
NRF's holiday sales forecast
Top Stories Oct 18

Made By Gather’s formula for finding the best celebrity partner

October 17, 2024

Made By Gather CEO Shae Hong joined the Modern Retail Podcast and spoke about the necessary elements of brand building and why he believes that there needs to be what he calls a "human at the helm."

Modern Retail+ Research: The 2024 playbook for holiday marketing and commerce

October 17, 2024

A look into which commerce channels are dominating marketers' 2024 holiday sales plans. As well as the promotional holiday discounts brands and retailers are offering, and the revenue expectations that are guiding their strategic decisions. 

‘Absolutely a focus area for investment’: How Foot Locker is courting basketball fans

October 16, 2024

Foot Locker is hoping to score a win with shoppers by teaming up with the Chicago Bulls. The retailer's chief customer officer Kim Waldmann spoke with Modern Retail about the new partnership and Foot Locker's efforts to court young basketball fans.

How Walmart is evolving its data analytics platform to reflect an AI-driven focus

October 16, 2024

Walmart is renaming its data analytics platform, formerly known as Walmart Luminate, and adding new features. It's meant to reflect Walmart's overall goal of not only providing data but also, increasingly, recommendations.

Limited Series
The modern brand's guide to doing more with less

It’s a strange time to be operating a consumer brand. Shoppers are more selective about what they spend and brands are struggling with how to interpret signs of conflicting consumer behavior. While many brands were recentlyswimming in cash, VC funding has now dried up and high interest rates make vehicles like debt less palatable. In this series, Modern Retail looks at the scrappy ways companies are continuing to build their brands and wow shoppers in this strange new operating environment

Podcasts

Technology

Marketplace Briefing: Amazon is quietly testing product search results that show seller ratings

October 17, 2024

It remains to be seen how precisely the change will impact shoppers and merchants, but several agencies and sellers that spoke to Modern Retail for this story said it was mostly beneficial, particularly in terms of customer service. 

gray phone on a white and green background displaying a text conversation. One person texts "what's the status of my order?" and a robot replies with three dots, indicating they are typing back

After layoffs, Shopify aggregator OpenStore launches an AI customer service tool for brands

October 15, 2024

On Tuesday, OpenStore, an aggregator of Shopify brands, announced the launch of OpenDesk, an AI-driven customer support tool that it will start selling to other Shopify brands.

Virtual event: How brands and retailers are turning Slack into a productivity powerhouse

October 15, 2024

Brands and retailers are being held back by fragmented data and siloed communications. To change that, they are leveraging Slack’s automation and AI tools to streamline workflows, enhance team productivity and even improve customer service.  Join Mike McTigue, regional vice president of media at Slack, and Lindsey Whitlock, senior success manager at Slack, on October […]

Marketing

DTC Briefing: How Bonobos and MeUndies are finding ways to reach new audiences through brand refreshes

October 15, 2024

Some startups like Bonobos and MeUndies are undergoing brand refreshes as they enter their teenage years.

How major malls are catering to Gen Z shoppers

October 15, 2024

Despite being the first demographic to grow up entirely in a digital world, mall owners have found Generation Z values shopping in person as much as their parents do and are tailoring the mall shopping experience around their preferences and interests.

Tiny people using smart television connected to modern digital devices. Smart TV accessories, interractive TV entertainment, gaming TV tools concept. Pinkish coral bluevector isolated illustration

Why more brands are airing streaming TV ads

October 11, 2024

Brands from beauty to bedding are increasingly dipping their toes into streaming advertising as they compete for consumers’ attention.

Operations

Purple delivery bike carrying a blue bag with a baguette, tomatoes and other groceries, that's on fire.

How brands are accounting for holiday shipping increases

October 15, 2024

All the major carriers, from UPS to USPS to FedEx, add on extra fees that often run from the fall into the new year. Here’s how brands plan for these extra fees.

How latte art and cafe partnerships are fueling the growth of Táche’s food service business

October 14, 2024

With pistachio-flavored food and beverages going viral, Táche is harnessing the spotlight by working with cafes to build its food service business.

A graphic image of a robot with multiple arms carrying shopping bags. Representing using AI and data for e-commerce sales.

How brands and agencies leverage AI-powered data to drive sales

October 11, 2024

Bryan Gernert, CEO, Resonate With billions of consumer data points, many marketers find themselves drowning in a sea of information, struggling to extract meaningful insights. In addition to being simply overwhelming, traditional data management tools often fall short, with limitations in quality, accessibility and real-time capabilities.  This is where AI-powered solutions come into play. This […]