Shopify just wrapped up its strongest year since 2021, with record sales growth, major enterprise brand wins and an OpenAI partnership positioning the company as core infrastructure for AI-driven shopping.

Tariffs

‘Quitting wasn’t an option’: How tariffs took an emotional and financial toll on founders in 2025

December 30, 2025

Many founders had to completely upend their business models in 2025 due to tariffs, resorting to production delays, raising prices and putting off hiring to save their businesses.

The winners and losers of tariffs

December 29, 2025

This year, tariffs kicked in at their highest rate since the Great Depression, completely upending the retail industry. In turn, Modern Retail rounded up the biggest winners and losers of all the changes in tariff policy this year.

Other news to know

Top Stories Jan 05

2026 will prove whether AI checkout is here to stay

January 05, 2026

2025 showed that more shoppers were eager and willing to start their shopping journeys on AI engines like ChatGPT and Perplexity. Now, 2026 will be the year that proves whether shoppers have gotten comfortable enough with the technology to click "buy" within these AI platforms.

Expect skinification to hit mass retail aisles in 2026

January 05, 2026

Once limited to prestige brands, skinification is becoming table stakes across personal care aisles as people look for ingredient-specific solutions.

The Modern Retail Podcast’s 2026 predictions

January 03, 2026

For 2026, the Modern Retail staff predicts more AI shopping and more creator economy shakeups. Plus, a look at what brands could sell next year.

Pharmacy closures in 2025 reshaped where people buy health products

January 02, 2026

Pharmacy sales are shifting from in-store to delivery and other platforms amid broader disruption in the U.S. pharmacy sector.

Tariffs

‘Quitting wasn’t an option’: How tariffs took an emotional and financial toll on founders in 2025

December 30, 2025

Many founders had to completely upend their business models in 2025 due to tariffs, resorting to production delays, raising prices and putting off hiring to save their businesses.

The winners and losers of tariffs

December 29, 2025

This year, tariffs kicked in at their highest rate since the Great Depression, completely upending the retail industry. In turn, Modern Retail rounded up the biggest winners and losers of all the changes in tariff policy this year.

The year of Thriftmas: Why secondhand gifts could finally go mainstream this holiday season

December 16, 2025

Secondhand gifts are shedding their stigma this holiday season as shoppers, squeezed by tariffs and inflation, turn to thrift stores and resale platforms for thoughtful, lower-cost presents.

Podcasts

Technology

Rows of shows next to a mural in a footwear store.

The Athlete’s Foot launches US e-commerce site in quest to build a more unified brand

December 23, 2025

The Athlete’s Foot, a 54-year-old specialty footwear retailer, is launching a U.S. e-commerce site after discontinuing it roughly six years ago.

Marketplace Briefing: How Amazon sellers are rethinking SEO for AI search

December 18, 2025

Amazon sellers are experimenting with new ways to optimize product listings for the AI chatbot Rufus, adding more conversational language and product details despite limited guidance from Amazon on how the tool ranks products.

Inside Saatva’s measurement approach linking TV ads to in-store sales

October 30, 2025

Nora Eisner, senior research data scientist, Tatari For most retailers, measuring the success of an ad is as simple as waiting to see if it drives someone to visit a website. But what about getting shoppers to go to a brick-and-mortar store? Yes, in-store sales are still very much a thing in 2025. In fact, […]

Marketing

The Modern Retail guide to what’s in and what’s out in 2026

December 31, 2025

Big workout pants, fiber and thrifting are just some of the trends that will dominate 2026, Modern Retail predicts in its annual In/Out list.

Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena

December 31, 2025

To cut through sports marketing noise, Cheez-It is resurrecting Prince Cheddward and betting on nostalgia.

Mobile phone with various push notifications popping out like "buy now" and "low stock"

How brands shifted marketing and media strategies through the year of tariffs

December 29, 2025

Marketers share how they navigated the maze of tariffs and regulatory changes this year.

Operations

The revenge of the ’90s mall brand

December 30, 2025

Brands known for their heyday in the ‘90s, like Gap and Victoria’s Secret, have used 2025 to mount turnaround plans. But staging a successful comeback after years of a battered reputation takes more than a few quarters of growth.

In memoriam: Brands we lost in 2025

December 26, 2025

Modern Retail staff rounded up some of the most notable brand names we lost in 2025, like Joann and Rite Aid. These included brands we lost due to reorganizations, bankruptcies or quiet closures.

How brands and retailers are planning their marketing spend during the holiday season to avoid diminishing returns

November 06, 2025

Bradley Keefer, CRO, Keen Decision Systems Despite the emergence of October sales events and December’s strong sales performance last year, Black Friday remains the premier event for retailers. Last year, the NRF found that an estimated 197 million consumers, up from their initial prediction of 183.4 million, shopped during the five-day holiday weekend between Thanksgiving […]