The Latest Marketing News for the Retail Industry

As big brands flood the podcast ad space, startups are refining strategies to stand out

December 05, 2025

As podcast advertising becomes even more competitive, smaller brands are trying to fine-tune their strategies and spending to best reach their target demo.

Digital Marketing Redux

Behind True Religion’s Gen-Z playbook, from Snapchat to college tours

November 10, 2025

Millennial-favorite mall brand True Religion is starting to make inroads with Gen Z, too. Here's how the brand is looking to spark momentum with a younger consumer.

Digital Marketing Redux

‘The new white space’: Why M.M.LaFleur is creating a dedicated LinkedIn strategy

November 05, 2025

M.M.LaFleur is posting more organic content on LinkedIn. Now, it's tracing sales and engagement back to the platform.

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Marine Layer fights digital saturation with print catalogs and whimsical pop-ups

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As big brands flood the podcast ad space, startups are refining strategies to stand out

Behind True Religion’s Gen-Z playbook, from Snapchat to college tours

‘The new white space’: Why M.M.LaFleur is creating a dedicated LinkedIn strategy

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Retailers roll out fuel perks as consumers look for relief from $4 gas amid U.S.-Iran war

How Thorne drove 63% growth in DTC sales after a brand awareness push

Why agentic storefronts are the future of commerce

How ThredUp is using AI to improve its marketing operations and move further up the funnel

David’s Bridal ramps up its creator strategy as part of its post-bankruptcy comeback

Sam’s Club hires ‘experts’ to make video reviews for product pages

Dad hat brand ’47 goes global with a new marketing campaign, ‘Worn Worldwide’

How Portland Leather Goods did $1M in sales in 20 days on TikTok Shop thanks to an affiliate blitz

A closer look at OpenAI’s ads manager – and how much work it still needs

Brands Briefing: 40-year-old Travelpro invests in video, creators to compete with Béis, Away and other digitally-native players

Lowe’s leans on its 35 million loyalty members as it expands into kids’ programs and subscriptions

Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media

Kohl’s is stepping up its creator efforts as it attempts a sales reset

Creator content has become critical for retail media networks

Bloom, Pacsun and more chase Coachella crowds on the way to the show with roadside activations

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