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In-depth analysis, interviews and news about innovative marketing approaches from the authority on the reinvention of the retail industry.
Member Exclusive
Marketplace Briefing: Amazon bets on deals with Roku and Disney to keep its DSP business in high demand
June 19, 2025
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Digital Marketing Redux
Social platforms like Reddit and Pinterest are striking more retail media partnerships
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Digital Marketing Redux
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How Everlane navigated global tax complexity to scale smarter
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Brands Briefing: Brands are drumming up tactics to boost consumer sentiment during a fraught summer
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Digital Marketing Redux
Dude Wipes leverages Walmart shopper data to launch new wipes for kids
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CPG Playbook
Goodwipes bets on a luxury ‘Porta Palace’ to reach new customers at music festivals
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The Marketplace Boom
The rise of Labubunomics: How merchants and marketplaces are cashing in on the viral Pop Mart toy
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Samsung CMO Allison Stransky on the AI ‘tipping point’ and its implications for marketers
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Digital Marketing Redux
Why Rothy’s is sponsoring pizza-making parties and vintage sales hosted by Substack stars
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Digital Marketing Redux
Brands get in on NBA Finals buzz as fan excitement ramps up
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Global Retail
What’s In Your Cart?: Oura’s Doug Sweeny is all about live music, vinyl and a really good backpack
June 09, 2025
New DTC toolkit
Why DTC brand Skimpies is launching in TJ Maxx and Marshalls
June 09, 2025
Digital Marketing Redux
Why candle brand Siblings dropped its Meta spend by 56%
June 02, 2025
CPG Playbook
Startups try to make smart bets with marketing budgets ahead of a potentially volatile summer
May 27, 2025
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Top Story
New DTC toolkit
Exclusive: How Calpak developed its first kids’ collection of backpacks and lunch bags
A year after launching baby gear, bag brand Calpak is focusing on another young demographic: kids.
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