The Latest Marketing News for the Retail Industry

As big brands flood the podcast ad space, startups are refining strategies to stand out

December 05, 2025

As podcast advertising becomes even more competitive, smaller brands are trying to fine-tune their strategies and spending to best reach their target demo.

Digital Marketing Redux

Behind True Religion’s Gen-Z playbook, from Snapchat to college tours

November 10, 2025

Millennial-favorite mall brand True Religion is starting to make inroads with Gen Z, too. Here's how the brand is looking to spark momentum with a younger consumer.

Digital Marketing Redux

‘The new white space’: Why M.M.LaFleur is creating a dedicated LinkedIn strategy

November 05, 2025

M.M.LaFleur is posting more organic content on LinkedIn. Now, it's tracing sales and engagement back to the platform.

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Best Buy wants to be the hub for AI-powered hardware like glasses, laptops

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As big brands flood the podcast ad space, startups are refining strategies to stand out

Behind True Religion’s Gen-Z playbook, from Snapchat to college tours

‘The new white space’: Why M.M.LaFleur is creating a dedicated LinkedIn strategy

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Every Man Jack plots a 2026 refresh as men’s personal care category becomes more saturated

After a year of record customer acquisition, ThredUp’s Kristen Brophy shares what’s next in her marketing roadmap

The anatomy of perfect content: How marketers can reach consumers in the AI era

E-commerce, advertising will be key to Target’s turnaround

Brands Briefing: Caraway makes its first big OOH push as it seeks to make the brand ‘impossible to ignore’

Inside the gas and pizza chain sweeping small-town America

Gymboree turns to partnerships with brands like Marchesa for its next stage of growth

What’s In Your Cart? Pacsun’s Richard Cox collects sneakers, spins vinyl and smokes the perfect brisket

How social-first brands like Cakes and Beis sustain viral moments

‘Comment sections are not customers’: American Eagle brings back Sydney Sweeney amid celebrity push

Macy’s is drawing on events like the Thanksgiving Day Parade to grow its creator program

How hair-care brand Jupiter turned product theft into a marketing campaign

Dick’s Sporting Goods received more than 10,000 applications for its creator program this year

Coterie’s Lindsey Kling on the brand’s quest to reach new audiences after being acquired by Mammoth Brands

Frida Baby faces backlash over the use of sexual innuendos in marketing

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