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Digiday Media

Marketing

In-depth analysis, interviews and news about innovative marketing approaches from the authority on the reinvention of the retail industry.

Experiential Marketing

From Celsius to Maybelline, more brands are showing up for the New York City Marathon’s 50th anniversary

October 29, 2026

Featured

Digital Marketing Redux

As big brands flood the podcast ad space, startups are refining strategies to stand out

December 05, 2025

As podcast advertising becomes even more competitive, smaller brands are trying to fine-tune their strategies and spending to best reach their target demo.

Digital Marketing Redux

Behind True Religion’s Gen-Z playbook, from Snapchat to college tours

November 10, 2025

Millennial-favorite mall brand True Religion is starting to make inroads with Gen Z, too. Here's how the brand is looking to spark momentum with a younger consumer.

Digital Marketing Redux

‘The new white space’: Why M.M.LaFleur is creating a dedicated LinkedIn strategy

November 05, 2025

M.M.LaFleur is posting more organic content on LinkedIn. Now, it's tracing sales and engagement back to the platform.

More Stories

How QVC is building a flywheel across TikTok and TV ahead of the holidays

October 26, 2026

The rise of ‘Adultoween’ and how adults are driving Halloween spending

October 24, 2026

Sponsored

Why holiday returns demand fresh thinking from retailers

October 23, 2026

Retail Media Landscape

Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals

October 23, 2026

Member Exclusive

Modern Retail+ Research: Marketers express revenue optimism for the 2026 holiday season despite economic pressures

October 22, 2026

New Wholesale Rules

Kohl’s leans into clearer pricing, gift bundles and Uber Eats for the holidays

October 21, 2026

New Wholesale Rules

Target’s holiday push stresses affordability, exclusives and an AI assistant

October 21, 2026

Member Exclusive

Brands Briefing: How brands are gearing up for TikTok Shop’s biggest holiday season yet

October 20, 2026

Digital Marketing Redux

Love Actually’ reunions, delivered by DoorDash: Inside Anthropologie’s holiday sales pitch

October 19, 2026

Ruggable’s new ad spend strategy shifts focus to ShopMy creators

October 16, 2026

Monica + Andy expands beyond kids’ clothing and into baby care

October 14, 2026

Digital Marketing Redux

Bath & Body Works is testing smaller-batch fragrances through Hype Lab

October 14, 2026

Digital Marketing Redux

‘ACOTAR’ is the latest franchise that brands are clamoring to collaborate with

October 13, 2026

The Amazon Effect

How Amazon Fall Prime Day went for sellers

October 09, 2026

Why ChatGPT ads won’t likely impact holiday sales in a major way this year

October 09, 2026

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Top Story

Experiential Marketing

From Celsius to Maybelline, more brands are showing up for the New York City Marathon’s 50th anniversary

Brands like Celsius and Vuori are using the NYC Marathon to host pop-ups, shakeout runs and recovery events to tap into the booming running culture.

Read More