As podcast advertising becomes even more competitive, smaller brands are trying to fine-tune their strategies and spending to best reach their target demo.
Millennial-favorite mall brand True Religion is starting to make inroads with Gen Z, too. Here's how the brand is looking to spark momentum with a younger consumer.
Shipt, the delivery app owned by Target that powers the retailer's same-day delivery service, announced an AI assistant last week on the same day as one of its biggest competitors.