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In-depth analysis, interviews and news about innovative marketing approaches from the authority on the reinvention of the retail industry.

New Economic Realities

Menswear brand Mack Weldon puts a price lock on underwear to drive sales amid tariff uncertainty

April 25, 2025

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Digital Marketing Redux

American Eagle debuts a new affiliate program as it looks to ‘the next phase’ in social shopping

April 23, 2025

Member Exclusive

Brands Briefing: What brands should know before jumping into Substack

April 22, 2025

How scenario planning accounts for economic uncertainty

April 22, 2025

CPG Playbook

Food brands turn to promotions to drive sales of candy, snacks and other non-essentials as shoppers tighten their wallets

April 22, 2025

Digital Marketing Redux

Why brands like Blueland and Faherty are turning to sustainability activists for collaborations

April 21, 2025

Digital Marketing Redux

Faced with tariff spending fears, brands look to Amazon’s search ads and DSP

April 21, 2025

Marketing

More brands turn to ‘tariff sales’ to drive demand before prices increase

April 16, 2025

Member Exclusive

CMO Strategies: Retail media continues to mature, as RMNs like Gopuff and Ulta build on their strengths

April 16, 2025

Member Exclusive

Brands Briefing: Tariffs are putting pressure on marketing budgets

April 15, 2025

Digital Marketing Redux

‘A powerful, sticky occasion’: Egg dyeing demand persists even as egg prices hit $6 a dozen

April 15, 2025

New Economic Realities

Modern Retail Podcast: Marketers sound off on tariffs and retail strategies, plus how Hanna Andersson built its loyalty program

April 12, 2025

Member Exclusive

Where do we go from here? Feeling squeezed, brand marketers define a way forward

April 11, 2025

Digital Marketing Redux

How True Classic is sticking to its performance-driven roots while building a more omnichannel marketing approach

April 11, 2025

Digital Marketing Redux

Inside Ninja’s creator-led video strategy

April 10, 2025

Digital Marketing Redux

The new playbook for marketing a Target or Walmart launch

April 10, 2025

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New Economic Realities

Menswear brand Mack Weldon puts a price lock on underwear to drive sales amid tariff uncertainty

Mack Weldon is calling on shoppers to "recession-proof your underwear drawer," and is putting a price lock on underwear until July 4. During a time mired by economic uncertainty, Mack Weldon sees providing certainty to customers as a way to stand out.

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Menswear brand Mack Weldon puts a price lock on underwear to drive sales amid tariff uncertainty

More Stories

American Eagle debuts a new affiliate program as it looks to ‘the next phase’ in social shopping

Brands Briefing: What brands should know before jumping into Substack

How scenario planning accounts for economic uncertainty

Food brands turn to promotions to drive sales of candy, snacks and other non-essentials as shoppers tighten their wallets

Why brands like Blueland and Faherty are turning to sustainability activists for collaborations

Faced with tariff spending fears, brands look to Amazon’s search ads and DSP

More brands turn to ‘tariff sales’ to drive demand before prices increase

CMO Strategies: Retail media continues to mature, as RMNs like Gopuff and Ulta build on their strengths

Brands Briefing: Tariffs are putting pressure on marketing budgets

‘A powerful, sticky occasion’: Egg dyeing demand persists even as egg prices hit $6 a dozen

Modern Retail Podcast: Marketers sound off on tariffs and retail strategies, plus how Hanna Andersson built its loyalty program

Where do we go from here? Feeling squeezed, brand marketers define a way forward

How True Classic is sticking to its performance-driven roots while building a more omnichannel marketing approach

Inside Ninja’s creator-led video strategy

The new playbook for marketing a Target or Walmart launch

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