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Marketing

In-depth analysis, interviews and news about innovative marketing approaches from the authority on the reinvention of the retail industry.

Experiential Marketing

State fairs are the hot new pop-up spot for brands like E.l.f. and Levi’s

September 03, 2026

Featured

Digital Marketing Redux

As big brands flood the podcast ad space, startups are refining strategies to stand out

December 05, 2025

As podcast advertising becomes even more competitive, smaller brands are trying to fine-tune their strategies and spending to best reach their target demo.

Digital Marketing Redux

Behind True Religion’s Gen-Z playbook, from Snapchat to college tours

November 10, 2025

Millennial-favorite mall brand True Religion is starting to make inroads with Gen Z, too. Here's how the brand is looking to spark momentum with a younger consumer.

Digital Marketing Redux

‘The new white space’: Why M.M.LaFleur is creating a dedicated LinkedIn strategy

November 05, 2025

M.M.LaFleur is posting more organic content on LinkedIn. Now, it's tracing sales and engagement back to the platform.

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Experiential Marketing

Quince’s first-ever sample sale sold out 6 hours early

September 02, 2026

Retail Media Landscape

Ace Hardware adds influencer, DoorDash and weather features as it builds out a retail media strategy

September 02, 2026

Sponsored

AI is changing retail commerce integrations, but it isn’t vibe coding

September 01, 2026

Member Exclusive

Modern Retail+ Research: Marketers navigate a changing CTV landscape

September 01, 2026

Retail Media Landscape

Location data fuels mall giant Simon’s new pitch to advertisers

September 01, 2026

Experiential Marketing

What happened when Bubba took its new brand identity to Lollapalooza

August 31, 2026

Experiential Marketing

Brands bring the US Open to fans with tennis-themed pop-ups around New York City

August 31, 2026

The new life cycle of a brand cancellation

August 29, 2026

Digital Marketing Redux

Miffy madness: A 70-year-old bunny is the ‘it’ character for brands

August 28, 2026

Target’s new beauty selection has almost no Black-owned brands

August 28, 2026

Carhartt is aligning with the NFL through the tradespeople building Highmark Stadium

August 27, 2026

Member Exclusive

Modern Retail+ Research: The marketers’ 2026 guide to retail media marketing, including The Home Depot, Milani Cosmetics and Tinuiti

August 26, 2026

Creator Playbooks

Exclusive: Beauty service Ipsy is becoming a marketing solutions company, too

August 25, 2026

Retail Media Landscape

Topgolf hasn’t done much retail media, licensing. Its new CEO wants to change that

August 25, 2026

Hershey is using AI to strategize for s’mores season

August 24, 2026

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Top Story

Why fragrance is the new key to commanding a premium price tag

This week's Modern Retail Podcast features Diana Melencio of XRC Ventures discussing the growth of fragrance as a premiumization play for CPG brands.

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