The Latest Marketing News for the Retail Industry

As big brands flood the podcast ad space, startups are refining strategies to stand out

December 05, 2025

As podcast advertising becomes even more competitive, smaller brands are trying to fine-tune their strategies and spending to best reach their target demo.

Digital Marketing Redux

Behind True Religion’s Gen-Z playbook, from Snapchat to college tours

November 10, 2025

Millennial-favorite mall brand True Religion is starting to make inroads with Gen Z, too. Here's how the brand is looking to spark momentum with a younger consumer.

Digital Marketing Redux

‘The new white space’: Why M.M.LaFleur is creating a dedicated LinkedIn strategy

November 05, 2025

M.M.LaFleur is posting more organic content on LinkedIn. Now, it's tracing sales and engagement back to the platform.

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Shoe tattoos and ballet ribbons: Why Crocs is embracing more ‘elevated’ accessories

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As big brands flood the podcast ad space, startups are refining strategies to stand out

Behind True Religion’s Gen-Z playbook, from Snapchat to college tours

‘The new white space’: Why M.M.LaFleur is creating a dedicated LinkedIn strategy

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Brands Briefing: Why Crocs, David’s Bridal and StockX are embracing episodic content

Shapermint is on track to hit $10M in TikTok Shop sales by targeting women ages 35-65

How agentic commerce helps brands like Willy Chavarria optimize for BFCM

Brian Monahan exits Albertsons Media Collective amid leadership shake-up

From influencers to AI, here’s what Gen Alpha thinks about your brand

Big-Box Briefing: What to watch for as Amazon, Target and Walmart host their fall sales

‘It scared the hell out of me to hand over the keys’: What brands have learned from creator partnerships

At its flagship unBoxed conference, Amazon Ads collapses buying silos as AI takes a bigger role in media decisions

Cookware startup Caraway got sued by its competitors. It then used the lawsuit for marketing

Behind Hoka’s bid to own the NYC marathon’s run-up period

Canadian apparel brand Duer launches a print magazine as analog comes back in style

How Unilever sees the line between beauty and wellness blurring

Big-Box Briefing: Best Buy puts CTV at the center of its retail media pitch

How Sephora used Mikayla Nogueira and POV Beauty to kickstart its TikTok Shop launch

Spot & Tango is making a $3.5M bet on brand marketing after years of spending $0

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