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Digiday Media

Marketing

In-depth analysis, interviews and news about innovative marketing approaches from the authority on the reinvention of the retail industry.

Member Exclusive

What it takes to succeed as a DTC brand today

August 13, 2026

Featured

Digital Marketing Redux

As big brands flood the podcast ad space, startups are refining strategies to stand out

December 05, 2025

As podcast advertising becomes even more competitive, smaller brands are trying to fine-tune their strategies and spending to best reach their target demo.

Digital Marketing Redux

Behind True Religion’s Gen-Z playbook, from Snapchat to college tours

November 10, 2025

Millennial-favorite mall brand True Religion is starting to make inroads with Gen Z, too. Here's how the brand is looking to spark momentum with a younger consumer.

Digital Marketing Redux

‘The new white space’: Why M.M.LaFleur is creating a dedicated LinkedIn strategy

November 05, 2025

M.M.LaFleur is posting more organic content on LinkedIn. Now, it's tracing sales and engagement back to the platform.

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How Stanley 1913 is adapting its marketing for the AI search era, without losing a ‘human touch’

August 13, 2026

Digital Marketing Redux

Walmart-backed gaming publication lays off editorial team

August 12, 2026

Sponsored

Five holiday advertising lessons for brands planning for Black Friday now

August 11, 2026

Member Exclusive

Brands Briefing: More brands are on the hunt for a head of TikTok Shop as they try to define a social commerce strategy

August 11, 2026

Retail Media Landscape

Walmart finally lets advertisers exclude certain search terms

August 11, 2026

Store of the Future

TikTok Shop is increasingly attracting brands selling high-ticket items

August 11, 2026

Store of the Future

What’s driving frozen yogurt’s second act, as 16 Handles and Go Greek experience a renaissance

August 10, 2026

Digital Marketing Redux

Foot Locker invests in more long-form content as it continues its turnaround

August 10, 2026

Digital Marketing Redux

Tarte faces backlash for Snatch Sticks marketing mirroring plastic surgery

August 07, 2026

Experiential Marketing

Inside the New York Liberty’s year-round merch machine

August 07, 2026

OpenAI brings product carousels to ChatGPT ads

August 06, 2026

Member Exclusive

Modern Retail+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

August 04, 2026

Store of the Future

It’s the summer of food merch drops

August 04, 2026

Retail Media Landscape

Circle K gets serious about retail media

August 03, 2026

Digital Marketing Redux

How new wellness brand Plainspeak is using mail-in samples to acquire customers

July 30, 2026

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Top Story

How Stanley 1913 is adapting its marketing for the AI search era, without losing a ‘human touch’

Adapting to AI search is a muscle memory problem, not a hacking problem — at least that's how Stanley 1913 sees it. The brand is trying to increase how often it is mentioned by AI search engines, without resorting to hacks and easy wins.

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