As podcast advertising becomes even more competitive, smaller brands are trying to fine-tune their strategies and spending to best reach their target demo.
Millennial-favorite mall brand True Religion is starting to make inroads with Gen Z, too. Here's how the brand is looking to spark momentum with a younger consumer.
Executives from Target, Best Buy and Nordstrom say their marketplaces are playing a bigger role in how they choose products, make money and help shoppers find what they want, both online and in stores.