At the Cannes Lions International Festival of Creativity this year, Amazon’s pitch to advertisers was all about how new deals with Roku and Disney will bring more high-quality inventory to its DSP.
Dizzying tariffs, high costs and economic uncertainty aren’t go-to ingredients for a banner summer. And yet, that’s exactly what brands are dealing with as they plan for the next few months.
Chinese sellers are increasingly joining Jumia, Africa’s largest e-commerce platform, as rising U.S. tariffs push exporters to seek growth in new markets.
In this month’s research series for Modern Retail+ subscribers, executives from Prose, Fashionphile and The Clear Cut talk about how engines like ChatGPT are changing the customer journey.