It remains to be seen how precisely the change will impact shoppers and merchants, but several agencies and sellers that spoke to Modern Retail for this story said it was mostly beneficial, particularly in terms of customer service.
A look into which commerce channels are dominating marketers’ 2024 holiday sales plans. As well as the promotional holiday discounts brands and retailers are offering, and the revenue expectations that are guiding their strategic decisions.
Some startups like Bonobos and MeUndies are undergoing brand refreshes as they enter their teenage years.
New Modern Retail+ Research showcases just how important Amazon will be this holiday season. While it’s long been the most dominant e-commerce platform in the world, brands see it as an especially integral player this year.