When five-year-old startup Eight Sleep released a new product in February, a $1,995 smart mattress that offers dynamic temperature adjustment, the company used the launch to kick off a "pretty intense testing phase" of new marketing channels, according to senior vice president of growth Ori Klein.
The lawsuit, filed on Wednesday in California, is just the most recent action eBay has taken against Amazon. In it, eBay singles out three Amazon representatives who, the suit claims, used eBay’s internal seller messaging system to poach sellers. Beyond those three representatives, the effort involved a network of Amazon reps in multiple countries that conspired to approach eBay’s sellers on the platform and convince them to join Amazon.
As direct-to-consumer brands grow up and spend more money on traditional marketing channels, figuring out how effective each of these marketing channels are becomes a much more challenging process. When brands start spending on channels like direct mail or television, they can no longer just count on the number of clicks to determine what's working. And that's where multi-touch attribution comes in.
Amazon’s second-quarter sales for 2019 saw net sales increase 20%, to $63.4 billion, compared to $52.9 billion over the same period last year. Jeff Bezos, in remarks to investors, attributed the sales growth to a positive customer response to Amazon’s push to one-day Prime shipping.
Alibaba wants US small-to-medium sized business to use its platform to sell wholesale. It's a clear move to both enter the North American market and compete with Amazon. The question remains: will US companies be interested?
Brands that have participated in Amazon's one-year emerging brands program, which encompasses the initiative to launch DTC startup brands on Amazon, said they get access to a level of customer service and account management that others sellers don’t, and the participation opens doors to more opportunities working with Amazon.
Big-box retailers like Target and Walmart increasingly want their stores to double as fulfillment centers. They see their existing store footprints as one of the biggest advantages they have over Amazon, which has had to build more than 100 fulfillment centers in order to enable next-day delivery on millions of products for Amazon Prime members. But, there are limitations on just how much the store can do.
Amazon announced yesterday that it's shutting down all of its pop-up stores, as its brick-and-mortar strategy continues to evolve.
Subscription services allow for retailers to build a recurring revenue model at a time when many of them are trying to fend off digitally native competitors.
Advertising products sold through AmazonFresh may drive up sales for food and CPG brands, though not necessarily on Amazon.
Enterprise companies are seeking different kinds of strategic partnerships in the digital age. According to new research, marketers say factors such as influencers, social ambassadors and affiliates have made referrals more important than immediate transactions.
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