Shopping patterns changed during the pandemic, or so the story goes. E-commerce penetration rose, more people became comfortable buying things online site unseen -- all this has made for a new online consumer paradigm. According to a recent survey from Modern Retail and consumer research platform Attest, some digital shopping patterns haven't changed entirely.
As its name suggests, Franchise Group or FRG mainly owns franchised or franchisable businesses. The company’s fiscal year revenue in 2021was $3.3 billion, making the company smaller than Kohl’s, which made $19 billion in revenue that year. Experts interviewed by Modern Retail said the deal was surprising given that Kohl’s appeared to be an outlier in Franchise Group’s portfolio.
In the slides, Modern Retail presents an overview of how five consumer-product categories are using social commerce across four leading social media platforms – Facebook, Instagram, Pinterest and TikTok.
For many digitally-native brands, Facebook had been a major part of their advertising strategy – up until its algorithm was impacted by Apple’s iOS 14 privacy changes in April 2021. Since then, digital advertising has been largely upended – with many retail brands rushing to diversify their marketing channel mix to decrease Facebook and Instagram’s dominance. Below, Modern Retail breaks down brands’ case for and against advertising on Facebook.
A Modern Retail survey asked 2,000 U.S. consumers their thoughts and shopping patterns as it relates to livestreaming and social commerce -- and a fair amount of respondents said not only that they'd be open to using the platforms to make purchases, but that they already have.
Modern Retail hosted an Omnichannel Forum, gathering together several company founders and brand leaders to discuss how to meet evolving retail needs. Here are the key takeaways.
When plant-based nuggets maker Simulate launched its new vegan chicken tenders line in early May, the company decided to try out a new marketing strategy: exclusively launching the product on the rapid delivery app Getir before other channels. It's a strategy more brands are opting to try out.
At the Modern Retail and Neighborhood Goods Future of Commerce Panel held in New York on Tuesday, three founders of DTC brands – Thousand Fell, Maude and Act+Acre – spoke about how they choose retail channels, not just for sales but also as a platform for discovery.
At Digiday Media's Commerce Week -- held both virtually and in New York City -- business leaders from many different industries came together to talk shop. Some had solutions, others problems that needed to be fixed. We kept our ear to the ground to hear some of the biggest pain-points executives said and compiled it here.
According to new research, more people in the United States seem to be comfortable with watching digital livestreams and making purchases from them.
For years, Pinterest accumulated a community of users who use the platform for DIY project ideas and recipes. More recently, the company has been trying to parlay this by courting alcohol brands to create exclusive paid advertising on its platform.
At the 2022 Modern Retail DTC Summit New Orleans, Louisiana, retail executives came together to discuss about the biggest challenges digitally-native brands are facing today. This is a roundup of their frustrations and solutions when navigating marketing and growth obstacles.
For many direct-to-consumer brands, entering physical retail has become a standard growth strategy. At this week's Modern Retail DTC Summit, Fly by Jing founder Jing Gao highlighted the opportunity and challenges of selling through national retailers.
Fast growth comes with added obstacles, as many direct-to-consumer brands have shown over the years. Growing a digitally-native brand, both online and through wholesale partnerships, requires "failing fast and moving quickly," said luggage brand Béis' president Adeela Hussain Johnson.
After relying on digital sales for a couple of years, DTC brands are back to investing in physical retail. At this year's Modern Retail DTC Summit, Brooklinen's vp of retail explains how the bedding and homeware brand is going about its store expansion.
Recognizing the companies and campaigns modernizing retail in the digital age.REMIND ME