Overall, the marketers who are incorporating AI into their workflows are seeing the benefits of the tech, but issues with trust and complexity are proving to be barriers to widespread adoption among marketers.
Anthropologie’s wedding business has grown “exponentially” in the last couple of years as brides look for different outfits for all parts of their big day, the brand said.
Amazon has joined the technical council overseeing Google’s Universal Commerce Protocol — an open standard designed to power AI driven shopping — after initially sitting out.
At last week’s Modern Retail Marketing Summit, brand and retail executives used town-hall and working-group discussions to workshop their next strategies, considering current macroeconomic challenges. These are the practices marketers will be championing moving forward, based on these discussions.