After two years of rapid growth in the U.S., Temu is emphasizing its meteoric rise in its pitch to merchants, even as its parent company faces a cloudy outlook ahead.
Last summer, Shopify rolled out Collective, a cross-selling tool. While the brands that use it say Shopify Collective only accounts for a small portion of their sales still, they say it’s been useful in gauging demand for future products.
According to new research from Modern Retail+, brands are focused on making user-generated content for social media as well as video content.
The Paris-based Branded has acquired the U.S.-based platform Heyday. Together, they’re rebranding as Essor. Executives from the companies spoke about the merger.