With large retailers leading the pack and doubling down on robotics-powered automation, smaller competitors may find themselves pulled along in their wake. Modern Retail has taken a deeper look into robotics usage and its future retail relevance – alongside the possible roadblocks that companies will face when adopting this newer technology.
In the slides, Modern Retail presents an analysis of the survey results, including which technologies are best bets for investments, how marketers are currently using the technologies and how they have evolved over the last five years.
One of the tools at the crux of Meta’s new strategy is its Advantage+ shopping campaign tool, an automated advertising product for e-commerce and retail advertisers to optimize campaigns that are converting. Agencies that work with e-commerce brands said their clients have been keen to test Meta’s new ad offering, in order to gain first mover advantage as Meta’s advertising business shifts.
While holiday returns may have been up across the board, smaller brands told Modern Retail that they were able to maintain or even lower their holiday return rates. Here’s how they did it.