After years of trying to grow their DTC sales online, young beverage brands are increasingly prioritizing retail expansion and third-party digital channels like Amazon. This week, for instance, hard kombucha maker JuneShine became the latest CPG to wind down its home delivery business.
In order to compete with bigger brands, DTC startups are taking up try-before-you-buy programs. Founders from fashion brands Cuyana and Goodlife explained why they’re letting customers test their products for a week before deciding to purchase.
Five years ago, marketers were more eager to invest in virtual reality than in augmented reality. But since that time, their priorities have shifted. In 2022, more marketers are using AR for brand engagement and sales than are still dabbling in VR. Modern Retail Research surveyed 388 industry professionals from agencies, brands and retailers to uncover how they’re currently using AR and VR, and how they plan to incorporate the technologies in the future.
After a decade of selling its wide range of bra styles online, ThirdLove is now tackling physical retail by opening a dozen-plus branded stores in the next year. According to the brand’s vice president of strategy & operations, the company’s retail strategy is based on finding customers where they already shop for bras.