Modern Retail+

Amazon Briefing: As the economics get more difficult, agencies are marketing profitability over sales

March 23, 2023  ■  5 min read

A little over a year ago, the focus from most sellers was on top-line growth — that is, how to grow market share, even if it meant eating into the bottom line. But now a lot has changed — both within the Amazon ecosystem and the in the greater economic world.