A little over a year ago, the focus from most sellers was on top-line growth — that is, how to grow market share, even if it meant eating into the bottom line. But now a lot has changed — both within the Amazon ecosystem and the in the greater economic world.
While brands are primarily focusing on their own DTC channels, new survey results show that marketplaces are beating retailers as targets for brand investment.
Last week, multiple news outlets reported that President Joe Biden’s administration is pushing for ByteDance to sell its stake in the short-form video app, or it will take steps to ban TikTok in the U.S. A TikTok ban wouldn’t pose an existential threat to DTC startups, but it would eliminate a promising way for young startups to build brand awareness.
New survey data from Modern Retail and consumer research platform Attest highlights just how nascent social commerce is. In a recent survey, we asked about 1,000 U.S. consumers about their spending patterns, and most said they hardly ever — if ever — use social commerce to make purchases.