Amazon has been shoring up its highly lucrative ad business for a post-cookie world for years. Despite Google’s sudden announcement that it plans to keep third-party cookies, after all, Amazon still stands to seize on Google’s share of digital advertising.
DTC startups have collectively opened hundreds of stores over the last few years. But not all brick-and-mortar experiments panned out successfully, according to former employees.
Shoppers in the U.S. spent more than $14 billion online during Amazon’s 48-hour sales bonanza known as Prime Day, up 11% from a year ago. Here’s a breakdown of how Prime Day went.
The third installment of Modern Retail’s 2024 CMO Strategies series examines current investment into display advertising, as well as the business strategies and challenges that have developed for these online banner ads.