As consumers demand decreases in plastic waste, cleaning brands like Blueland and Clean Cult are plotting nationwide expansions in retailers like Target. But, they are tweaking their packaging and value proposition to appeal to mass retail consumers.
In a letter sent to many sellers last week, Amazon acknowledged the growing strain of trade disruptions. But half a dozen sellers and consultants who reviewed the letter believe it fell short specifically on the issue of whether sellers will lose the all-important “buy box” if they raise prices to offset rising import costs.
On Tuesday, Modern Retail hosted a live video event for Modern Retail+ members to discuss the state of consumer sentiment. Here’s what our team of reporters and editors are seeing across consumer sentiment indexes, mixed with anecdotes from brands.
Bombas is turning to YouTube creator-led videos to raise awareness and increase new customer conversion. Its new strategy is paying off, with more than 165 million video views in just under a year.