Fashion and beauty brands are leaning on stores, events and human service as AI continues to reshape their digital marketing playbooks.
Sproos, Made In and Trade Coffee are among the brands betting on customer-service phone lines to stand out in the AI age.
The leader of Dick’s Sporting Goods’ advertising division hopes to recruit CPG brands, quick-service restaurants and even automakers to run campaigns in its stores and other channels. His pitch to brands and agencies last week centered around the retailer’s presence in youth sports.
Made In, Plainspeak and Springrose are among the brands turning to Instagram DMs to collect feedback, talk with shoppers and source ideas for new products at a time in which digital marketing costs continue to skyrocket.