In this edition of the weekly Research Briefing, we share focal points from Modern Retail’s newly released second installment of our CMO Strategies series, which analyzes the retail media landscape and its role in marketers’ playbooks.
New women's wellness brand Plainspeak is using USPS mail-in samples to drive subscriptions for its women’s supplement, sidestepping paid ads. The founders are betting on the analog strategy to build a loyal customer base.