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Marketing has a measurement problem that most brands are ignoring

July 02, 2026

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TikTok Shop’s Deals For You Days is a growth opportunity for early movers ahead of peak shopping season

June 24, 2026

Retail marketers are at a crossroads — here’s how they can adapt

June 01, 2026

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Marketing has a measurement problem that most brands are ignoring

May 20, 2026

Medicube, Crocs are betting on TikTok Shop for discovery e-commerce

May 20, 2026

What Gen Z wants from brands instead of the traditional sales funnel

May 12, 2026

Why agentic storefronts are the future of commerce

April 23, 2026

Unpacked: How brands and retailers like Ulta Beauty are building data-driven loyalty programs

April 16, 2026

Retailers like Pact, MaryRuth’s and Ollie turn customer experience into a growth function

April 15, 2026

Moving deliberately rather than fast: How brands and retailers are achieving AI success

March 18, 2026

As retail media enters its second act, savvy brands diversify networks and tactics

March 17, 2026

The anatomy of perfect content: How marketers can reach consumers in the AI era

February 23, 2026

From Prime Day and Black Friday to surprise spikes: Why retailers are rethinking peak sales readiness

February 19, 2026

Unpacked: Why brands and retailers like Sephora and Adidas are merging loyalty and promotions

January 29, 2026

The next retail advantage is hiding in merchants’ payments systems

January 16, 2026

Five fixes to help retailers avoid losing shoppers at checkout during the holiday season

December 16, 2025

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Top Story

Digital Marketing Redux

OluKai is tapping Hawaiian lifeguards as brand ambassadors and product testers

Hawaiian-inspired footwear brand OluKai is pairing up with professional lifeguards on product testing and videos, to prove out the extreme durability of its products.

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