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In 2026, AI talk at retail events shifts to proving real results, defining a true strategy

April 03, 2026

At this year's Shoptalk Spring, it wasn't enough for brands and retailers to talk about the ways that they think they will use AI. Now, the pressure is on for everyone to prove how they are using AI to increase output and drive sales.

Global Retail

Alibaba’s vision for the agentic era comes into focus as it targets $100B in AI and cloud revenue over 5 years

March 20, 2026

During its latest quarterly earnings report on Thursday, Alibaba disclosed aggressive growth goals for its AI and cloud computing divisions as it seeks to maintain its dominance in the agentic AI era.

The Marketplace Boom

Walmart says ‘open partnerships’ are central to its AI strategy, while Amazon goes it alone

January 13, 2026

Walmart is partnering with Google and OpenAI to let shoppers buy through AI chatbots, taking a more collaborative approach to AI-powered shopping than Amazon, which is largely building its own tools.

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How brands, retailers are using AI — and what they won’t let it touch

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In 2026, AI talk at retail events shifts to proving real results, defining a true strategy

Alibaba’s vision for the agentic era comes into focus as it targets $100B in AI and cloud revenue over 5 years

Walmart says ‘open partnerships’ are central to its AI strategy, while Amazon goes it alone

More Stories

AI is now doing parts of merchants’ jobs, managing products and vendors

Marketplace Briefing: Shopify launches tools to help merchants track sales and traffic from AI platforms

TikTok Shop’s Deals For You Days is a growth opportunity for early movers ahead of peak shopping season

AI forces retailers, brands to rethink their product pages

Walmart is training store-level employees to use AI

Walmart executives see the promise of AI, but also the costs

Google’s Universal Cart will soon be available to Walmart, Target shoppers — getting their buy-in may be the hard part

How Olly is updating its product detail pages for the AI era

Marketplace Briefing: Why Amazon discontinued its AI-powered Rufus chatbot for Alexa shopping agent

Modern Retail+ Research: Marketers’ AI use rises, but tech skills stall

Hims & Hers to launch an AI agent focused on the weight-loss journey amid strategic shifts related to GLP-1s

OpenAI makes it easier to run shopping ads in ChatGPT

Modern Retail+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Modern Retail+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

How Ace Hardware built its employee AI assistant

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