AI Strategies Archives

Legacy skin-care brands are restructuring PDPs to stay visible in GEO AI search

February 12, 2026

As generative AI reshapes product discovery, Borghese and RoC outline how they are rebuilding PDPs, content and search strategy to maintain visibility.

Digital Marketing Redux

How AI is reinventing the holiday gift guide

November 03, 2025

Gift guides are getting hyper-specific and more individualized as brands bet on gift guides to boost their AI strategies.

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How Stanley 1913 is adapting its marketing for the AI search era, without losing a ‘human touch’

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Legacy skin-care brands are restructuring PDPs to stay visible in GEO AI search

How AI is reinventing the holiday gift guide

More Stories

OpenAI brings product carousels to ChatGPT ads

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Five holiday advertising lessons for brands planning for Black Friday now

Retail’s new operating model centers on leaner teams, smarter data and physical community

Schnucks’ new health-tracking AI assistant is a model for other retailers

Michaels says Google-powered AI assistant doubles conversion rate of traditional search

The state of agentic storefronts: How AI agents guide shoppers on frictionless, full-funnel journeys

Modern Retail+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Marketplace Briefing: AI traffic is poised to reshape the Amazon funnel

How Dollar Shave Club decides when to use AI-generated creative

Meta’s AI glasses are already among the fastest sellers at America’s Best, Eyeglass World

Why a brand’s reputation precedes it in the AI-driven search era

Brands Briefing: Measurement is the next frontier in GEO for brands

How brands, retailers are using AI — and what they won’t let it touch

AI is now doing parts of merchants’ jobs, managing products and vendors