Brands are awaiting more clarity on how tariffs will impact their future pricing strategy. In the meantime, they’re trying to figure out what to do about planned seasonal sales like Memorial Day and Mother’s Day.
Amazon is doubling down on off-site checkout, bringing its signature Prime benefits to more direct-to-consumer brands through international platforms like Shopline.
In this month’s data sheet, we look at the state of AI and how it’s being applied for retailers. Among experts, such as the VP of emerging technology at Walmart Global Tech, whom Modern Retail interviewed, many noted the way AI allows retailers to gain a better understanding of their customers.
Rare Beauty is the latest to launch a Substack as more brands look for ways to organically reach people outside of Instagram and TikTok. But brands should be mindful before jumping into the platform.