It was the year of bifurcation, with endless headlines talking about how the economy has now become K-shaped. Here’s what it meant for brands.
Amazon sellers are experimenting with new ways to optimize product listings for the AI chatbot Rufus, adding more conversational language and product details despite limited guidance from Amazon on how the tool ranks products.
As 2025 comes to a close, the wellness space has landed on gummies as the next hot format for everything from supplements to functional snacks.
Shopify, the e-commerce platform used by smaller DTC brands to retail behemoths like Estée Lauder, is escalating its AI push.