Every Amazon agency right now is trying to get a sense of what role AI referral traffic is playing — and will play — in driving purchases, even if they don’t have much data to go off of yet.
Sporting-goods company Salomon is going “city by city” as it looks to grow its retail presence in the U.S., executives say. The brand is considering opening stores in Boston, San Francisco and Miami.
The latest installment of our CMO Strategies series, this Modern Retail+ Research report provides an analysis of creator marketing and its current role in marketers’ playbooks.
Clorox is using TikTok Shop to test products, reach Gen Z and drive sales. The universe of characters it has created for its cleaning brand, Pine-Sol offers perhaps the best example of the company’s approach to TikTok Shop.