Amazon has joined the technical council overseeing Google’s Universal Commerce Protocol — an open standard designed to power AI driven shopping — after initially sitting out.
At last week’s Modern Retail Marketing Summit, brand and retail executives used town-hall and working-group discussions to workshop their next strategies, considering current macroeconomic challenges. These are the practices marketers will be championing moving forward, based on these discussions.
Shoe brands are under pressure as the U.S.-Iran conflict squeezes the global oil supply. Not only are higher oil prices driving up shipping costs, but they’re also making shoe production more expensive.
Urban Outfitters likes to say it doesn’t just create campaigns with Gen Z — it also produces campaigns with them. UO’s Cyntia Leo shares how the brand does exactly that.