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The Amazon Effect

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Amazon Briefing: What Google’s cookie reversal means for Amazon’s ad pitch

July 25, 2024

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The Amazon Effect

How TikTok’s summer sale stacked up against Amazon’s Prime Day

July 22, 2024

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Amazon Briefing: Online sales surge to $14B during record-breaking Prime Day

July 18, 2024

Sponsored

How QR codes help brands meet consumer expectations for sustainability

July 17, 2024

The Amazon Effect

Amazon Prime Day recap: Shoppers buy household items over pricey splurges on first day

July 17, 2024

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Amazon Briefing: What the merger between Saks and Neiman means for Amazon

July 11, 2024

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Research Briefing: Ahead of Prime Day, Amazon remains resilient against competitors

July 04, 2024

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Amazon Briefing: Amazon is quietly experimenting with virtual storefronts

June 27, 2024

The Amazon Effect

Inflation-battered shoppers are expected to drive another sales record for Amazon’s Prime Day

June 26, 2024

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Amazon Briefing: Why more high-end beauty brands like Estée Lauder are joining Amazon

June 20, 2024

The modern brand's guide to doing more with less

How Amazon brands are adjusting to a new normal as fee changes squeeze margins

June 18, 2024

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Amazon Briefing: As competition grows, sellers invest heavy — and early — in Prime Day advertising

June 13, 2024

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Amazon Briefing: What’s driving Amazon & Walmart’s subscription wars

June 06, 2024

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Amazon Briefing: Why locked-up merchandise in stores may be good news for Amazon

May 30, 2024

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Amazon Briefing: Amazon still dominates online commerce, but Walmart shoppers are spending more on average

May 23, 2024

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Research Briefing: Amazon promotes streaming ads to advertisers

May 16, 2024

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Digital Marketing Redux

‘A long-game move’: Why Coach is entering Roblox to win over younger shoppers

Luxury brand Coach made its first moves in the gaming world as it works to appeal to younger, digital-focused shoppers.

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