Experiential Marketing Archives

Fashion and beauty brands are expanding their partnerships with female college athletes

January 08, 2026

Brands in the beauty and fashion space are extending NIL deals beyond one-off posts with female college athletes and even working with entire athletic departments.

New DTC toolkit

How Purple aims to keep the momentum going for its showrooms

August 12, 2025

Purple's luxury line launch helped kick off a new store refresh as the company looks to turn around sales declines this year.

New DTC toolkit

To boost conversion, Kizik is showing its hands-free shoes ‘in action’ via a mobile tour and TV ads

July 03, 2025

Footwear brand Kizik is launching a mobile tour and airing a new TV ad to drive home how people are using its shoes in everyday life.

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Interluxe Group acquires adMixt in bid to marry events with performance marketing for luxury brands

Featured

Fashion and beauty brands are expanding their partnerships with female college athletes

How Purple aims to keep the momentum going for its showrooms

To boost conversion, Kizik is showing its hands-free shoes ‘in action’ via a mobile tour and TV ads

More Stories

Quince is testing physical retail with pop-ups

Sections

Explore

Topics

Connect

Digiday Media

Events

Awards

Interluxe Group acquires adMixt in bid to marry events with performance marketing for luxury brands

Featured

Fashion and beauty brands are expanding their partnerships with female college athletes

How Purple aims to keep the momentum going for its showrooms

To boost conversion, Kizik is showing its hands-free shoes ‘in action’ via a mobile tour and TV ads

More Stories

Quince is testing physical retail with pop-ups

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