Brands refocus on physical retail as AI disrupts digital customer acquisition
September 16, 2026
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Digiday Media
Year to date, 94% of revenue on TikTok Shop from luxury resale in the U.S. is coming from lives, the platform revealed during a presentation to members of the media during Fashion Week. Here's what else TikTok Shop had to say about its burgeoning luxury resale business.
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