Experiential Marketing Archives

Fashion and beauty brands are expanding their partnerships with female college athletes

January 08, 2026

Brands in the beauty and fashion space are extending NIL deals beyond one-off posts with female college athletes and even working with entire athletic departments.

New DTC toolkit

How Purple aims to keep the momentum going for its showrooms

August 12, 2025

Purple's luxury line launch helped kick off a new store refresh as the company looks to turn around sales declines this year.

New DTC toolkit

To boost conversion, Kizik is showing its hands-free shoes ‘in action’ via a mobile tour and TV ads

July 03, 2025

Footwear brand Kizik is launching a mobile tour and airing a new TV ad to drive home how people are using its shoes in everyday life.

Sections

Explore

Topics

Digiday Media

Events

Awards

Shoe tattoos and ballet ribbons: Why Crocs is embracing more ‘elevated’ accessories

Featured

Fashion and beauty brands are expanding their partnerships with female college athletes

How Purple aims to keep the momentum going for its showrooms

To boost conversion, Kizik is showing its hands-free shoes ‘in action’ via a mobile tour and TV ads

More Stories

Behind Hoka’s bid to own the NYC marathon’s run-up period

Canadian apparel brand Duer launches a print magazine as analog comes back in style

How agentic commerce helps brands like Willy Chavarria optimize for BFCM

Brands Briefing: Are hotels the new brand showrooms?

Beyond Yoga stresses performance offerings in new NYC pop-up

The Laundress enters Target, embarking on its largest retail expansion to date

Brands refocus on physical retail as AI disrupts digital customer acquisition

Brands Briefing: Customer-service phone lines are getting a second look thanks to AI fatigue

Meta Lab, known for AI glasses, is nearly doubling its retail store footprint

Why Lands’ End is showing up at college football game days this fall

State fairs are the hot new pop-up spot for brands like E.l.f. and Levi’s

Quince’s first-ever sample sale sold out 6 hours early

Brands bring the US Open to fans with tennis-themed pop-ups around New York City

What happened when Bubba took its new brand identity to Lollapalooza

Miffy madness: A 70-year-old bunny is the ‘it’ character for brands

Sections

Explore

Topics

Connect

Digiday Media

Related Coverage

Featured

More Stories

Looking for something?