Experiential Marketing Archives

Fashion and beauty brands are expanding their partnerships with female college athletes

January 08, 2026

Brands in the beauty and fashion space are extending NIL deals beyond one-off posts with female college athletes and even working with entire athletic departments.

New DTC toolkit

How Purple aims to keep the momentum going for its showrooms

August 12, 2025

Purple's luxury line launch helped kick off a new store refresh as the company looks to turn around sales declines this year.

New DTC toolkit

To boost conversion, Kizik is showing its hands-free shoes ‘in action’ via a mobile tour and TV ads

July 03, 2025

Footwear brand Kizik is launching a mobile tour and airing a new TV ad to drive home how people are using its shoes in everyday life.

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Brands won this season of ‘Love Island USA’

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Fashion and beauty brands are expanding their partnerships with female college athletes

How Purple aims to keep the momentum going for its showrooms

To boost conversion, Kizik is showing its hands-free shoes ‘in action’ via a mobile tour and TV ads

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Hispanic shoppers and pro customers are key to The Home Depot’s World Cup retail media strategy

How beauty brands are popping up around World Cup festivities

Why a brand’s reputation precedes it in the AI-driven search era

How brands like Goldbelly, Chobani and Xochitl are showing up for America 250

260 Sample Sale sees foot traffic jump as luxury customers seek value

The men’s grooming opportunity at the World Cup

Brands are catching World Cup fever even without official sponsorships

Interluxe Group acquires adMixt in bid to marry events with performance marketing for luxury brands

Quince is testing physical retail with pop-ups

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