Brands in the beauty and fashion space are extending NIL deals beyond one-off posts with female college athletes and even working with entire athletic departments.
Purple's luxury line launch helped kick off a new store refresh as the company looks to turn around sales declines this year.
Footwear brand Kizik is launching a mobile tour and airing a new TV ad to drive home how people are using its shoes in everyday life.
Dr. Martens is updating its store fleet to appeal to the next generation of shoppers.
