Amazon sellers are experimenting with new ways to optimize product listings for the AI chatbot Rufus, adding more conversational language and product details despite limited guidance from Amazon on how the tool ranks products.
As more people use ChatGPT to do their holiday shopping, big companies like Ulta, Adidas and Best Buy seemed to dominate mentions in Black Friday shopping queries, according to data from Profound.
Despite some initial fears that fans wouldn't show up over hefty ticket prices, World Cup tourism helped lift sales in host cities. The tournament helped boost business for restaurants, retailers and even cannabis dispensaries.