Amazon sellers are experimenting with new ways to optimize product listings for the AI chatbot Rufus, adding more conversational language and product details despite limited guidance from Amazon on how the tool ranks products.
As more people use ChatGPT to do their holiday shopping, big companies like Ulta, Adidas and Best Buy seemed to dominate mentions in Black Friday shopping queries, according to data from Profound.
For premium diaper brand Coterie, 2025 was a mammoth year. For Lindsey Kling, svp of brand marketing and partnerships at Coterie, the biggest change following the Mammoth acquisition is that she has more resources to reach new customer segments. Here's what Kling is focused on in 2026 to introduce Coterie to more people.