Amazon sellers are experimenting with new ways to optimize product listings for the AI chatbot Rufus, adding more conversational language and product details despite limited guidance from Amazon on how the tool ranks products.
As more people use ChatGPT to do their holiday shopping, big companies like Ulta, Adidas and Best Buy seemed to dominate mentions in Black Friday shopping queries, according to data from Profound.
As gas prices climb, companies are rolling out limited-time fuel perks to attract cost-conscious shoppers, boost foot traffic and provide some relief at the pump.