Amazon sellers are experimenting with new ways to optimize product listings for the AI chatbot Rufus, adding more conversational language and product details despite limited guidance from Amazon on how the tool ranks products.
As more people use ChatGPT to do their holiday shopping, big companies like Ulta, Adidas and Best Buy seemed to dominate mentions in Black Friday shopping queries, according to data from Profound.
Temu, best known for cheap knick-knacks shipped directly from China, is now trying to convince shoppers to toss frozen ribeyes into the same cart as $3 phone cases and $5 dresses.