Amazon sellers are experimenting with new ways to optimize product listings for the AI chatbot Rufus, adding more conversational language and product details despite limited guidance from Amazon on how the tool ranks products.
As more people use ChatGPT to do their holiday shopping, big companies like Ulta, Adidas and Best Buy seemed to dominate mentions in Black Friday shopping queries, according to data from Profound.
Major retailers like Walmart and Target are removing artificial food dyes from their aisles, especially in products like cereals and frozen treats. This has been a boon for startups already carrying naturally-colored products in their respective categories.