As conusmer confidence dips to recent lows at the start of the second quarter, brands at Shoptalk discussed how to make the most of their dollars and marketing plans.
Amazon is extending its marquee summer sales event to four days this year, which would make it the longest Prime Day in company history, according to a memo to third-party sellers obtained by Modern Retail.
Amazon’s Prime Day kicked off Tuesday with a new four-day format — but early signs suggest the extended sales event may not be delivering the usual jolt to consumer spending.