Jason Buechel, a longtime Whole Foods leader with roots in food and technology, is now tasked with unifying Amazon’s sprawling grocery business and solving the company’s decades-long struggle to gain traction in the category.
Over the past six years, James Daunt has operationally flipped the U.S.'s largest bookstore chain upside down. Now in growth mode, the once-struggling retailer is a prime example of how to save one.
Since last August, Ruggable has shifted about 10% of its overall spend from performance channels, like Meta, into brand channels, like influencers and connected television. The brand plans to grow that spend by another 15% to 20% next year, chief marketing and creative officer Lauren Sherman-Kaoud said.