more articles by

Gabriela Barkho

  • MAR 20, 2020

    As retail stores and malls close, DTC brands attempt to renegotiate leases

    "Landlords have been sympathetic to the retailer brands’ situation during these shutdowns."

  • MAR 19, 2020

    Billie co-founder Georgina Gooley: The current crisis will force brands to think about profitability

    "There is always going to be room for companies that understand a customer’s needs and deliver products with value."

  • MAR 18, 2020

    New data shows pick ups increasing as foot traffic falls at fast food restaurants

    The silver lining for dining establishment is the strong foot traffic quick service restaurants are seeing as quarantines take effect.

  • MAR 17, 2020

    Beyond discounts: Retailers offer frequent shoppers out of the box perks

    Retailers are embracing shopping rewards programs that offer bonuses beyond coupons. As brick and mortar and e-commerce retail struggle to navigate the current landscape, loyalty programs can act as a bridge to shoppers amid the Covid-19 crisis. A shift in customers’ expectations in recent years has led more retailers to adopt unique perks that reward frequent shoppers in experience-focused ways, not just discounts. Retail chains like Uniqlo, Sephora and H&M have joined the trend, along with startup direct to consumer brands like Carbon38 and Glossier.

  • MAR 16, 2020

    DTC bidet maker Tushy sales have grown 10x in the past week

    "This could be the tipping point that finally gets Americans to adopt the bidet.”

  • MAR 12, 2020

    Equinox moves beyond studio fitness with at-home workout classes

    SoulCycle's parent company joins competitors in capitalizing on the virtual fitness trend.

  • MAR 12, 2020

    Explainer: What are Chinese KOLs?

    Here is how China's peer to peer KOL marketing, known as the drivers of “social commerce,” help brand achieve sales.

  • MAR 11, 2020

    How the coronavirus is affecting mall traffic

    Some malls are even experiencing a jump in visitors' as the coronavirus spreads across the country.

  • MAR 10, 2020

    ‘There’s a healthy turn towards sustainable models’: $1 billion startup brand Grove Collaborative CEO Stuart Landesberg

    In the past two years, Grove Collaborative has become one of the biggest companies in cleaning supplies, hitting a $1 billion valuation last September following a $150 million series D funding round. Like other modern brands, it comes with a do-good, purpose-based mission. Having already implemented practices like having all facilities running on renewable power, Grove Collaborative is now committing to go plastic-free by 2025. “This timeline also forces it to be done on my and my team’s watch, unlike corporations that promise change down the line through a different CEO and management,” Landesberg said. 

  • MAR 06, 2020

    Organic cleaning products are seeing a coronavirus sales boom — whether or not they’re effective

    As the coronavirus spreads, home cleaning brands like Lysol and Clorox have seen a surge in sales.  But for organic home cleaning brands, which aren't always effective against the virus, the issue is causing an interesting problem: There are lots more questions about their efficacy, leading in some cases to increased sales. But at the same time, they can't advertise false claims that they can help prevent the spread of the virus. At Blueland, the DTC cleaning supplies brand has seen a surge in sales this past week, particularly with hand soap being purchased in large bulks, said CEO Sarah Paiji Yoo. 

  • MAR 05, 2020

    Amazon’s third-party sellers are facing massive inventory shortages due to the coronavirus

    At this point, many factory and facility workers have stopped going to work, due to quarantine orders and restricted transit. And following last month’s Chinese New Year holiday, the result is a backlog of unfulfilled shipments that continues to grow. While dips in overall sales figures aren’t yet being seen by all, the fear of running out of stock going into the coming months has sellers on high alert to plan ahead.

  • MAR 03, 2020

    Hims CEO Andrew Dudum says the company is going to be worth $20 billion

    The health and wellness startup Hims, and its newly launched brand Hers, was one of the breakout success stories in DTC since launching in 2017 -- reaching, at one point a sky-high $1 billion valuation thanks to a $100 million additional round it raised a year ago. The company, which began with a goal to provide male customers with taboo healthcare treatments for erectile dysfunction treatment, has recently added dozens of products such as skincare, haircare and women’s birth control.

  • MAR 02, 2020

    Retailers are restricting employee travel amid coronavirus outbreak

    Safety concerns for workers and their surroundings has been top of mind for the retail industry, especially for companies that largely rely on China-based manufacturing and supply distribution. While many top brands have taken a hit to their projected bottom line due to the outbreak, preventing spread via business-related travel is the immediate priority. 

  • FEB 28, 2020

    ‘I found myself obsessing’: 6 DTC founders on the biggest mistakes they made when starting out

    With so many direct to consumer brands out there, launching one seems like something anyone can do However, founding and building a company comes with many challenges that can spur rushed, oftentimes ill-advised decisions. While in hindsight the mistakes made can seem easily avoidable, startup founders say that making them helped eventually steer them in the right direction. This can include the commonplace lapse in judgment of taking on too many roles at the company or choosing the wrong fulfillment strategy. 

  • FEB 27, 2020

    ‘The next few years will be a telling time for DTC’: ThirdLove’s Heidi Zak says it’s time for thoughtful investing

    With the uncertain future of the declining established names in the underwear and bra space, including Victoria’s Secret’s upcoming planned sale, the category’s fractured market is up for grabs. As one of the first bra challenger brands to launch, ThirdLove is currently focused on bringing those lost shoppers on board. This includes shifting ad spend to appeal to potential customers beyond the Instagram-scrolling, hyper DTC-aware crowd, and of course, opening stores.  With the help of a growing brick and mortar presence and tweaked e-commerce tools, among other revenue growth strategies, the company now wants to scale nationally and acquire bra-shopping customers across different markets.  Co-founder and co-CEO Heidi Zak spoke with Modern Retail about how the company is attempting to convert every type of bra shopper into a ThirdLove customer. This interview has been edited for clarity and length.

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