more articles by

Gabriela Barkho

  • JAN 31, 2020

    How retailers are using Pinterest to drive e-commerce

    Pinterest wants to be “more shoppable than ever” thanks to customizable retail features like shopping catalogs and promoted pins.

  • JAN 29, 2020

    Why Express’ path to profitability is fraught with obstacles

    The retailer will now close 100 of its 650 stores in the next two years. It's a piece of its wider strategy to bring Express back into profitability, a plan the retail is calling the "Expressway Forward" plan. It involves a shifted focus to more streamlined merchandise offerings and investing in online sales.

  • JAN 27, 2020

    David’s Bridal launches a new chatbot and Pinterest-like tools to help brides plan their weddings

    David's Bridal has launched a suite of online wedding planning tools, including a messaging chatbot named Zoey, aimed at helping people find and purchase their wedding looks. The idea is that a service layer will be enough to fend off competition and create a more seamless experience. Taking a page from wedding planning services like Zola, David's Bridal helping brides do save the dates, curate mood boards via Pinterest and of course embarking on finding the perfect wedding dress, all from their device.

  • JAN 24, 2020

    Why DTC marketing is no longer about accessible price points

    In its early days, being direct-to-consumer meant lower prices. Because there was no middleman, so the theory went, companies were offering better quality goods at more competitive prices. But as the industry matures, there has been a shift away from branding DTC products as the most affordable alternative to traditional retail shopping for personal products.  The strategy to offer “no markups” was integral for the success of Warby Parker and Everlane, among others when they launched a decade ago. However, that’s no longer the case, as evident from a new crop of luxury DTC brands that are looking to duplicate the model’s biggest success stories, in diamonds, luxury fashion and more.

  • JAN 23, 2020

    How TikTok is helping retailers attract younger customers

    Tik Tok has managed to attract large retailers in just two years. From Old Navy to Walmart to supermarket giant Krogers’ shoppable campaign, everyone from big box and smaller retailers have hopped on the Tik Tok wagon.

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