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Modern Retail+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

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OluKai is tapping Hawaiian lifeguards as brand ambassadors and product testers

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Brands Briefing: How brands aim to stand out this summer as it’s become ‘harder to create momentum’

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Creator Playbooks

Sam’s Club takes Manhattan for wellness event with creators

On Thursday, Sam's Club hosted its first-ever Sam's Wellness Club, an exclusive event bringing together creators, media and merchants at a loft event space overlooking Midtown Manhattan. Here's why the club retailer is so keen on promoting its health and wellness offerings right now.

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Modern Retail+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

More Stories

Why Forme launched a World Cup promotion hedged on Kalshi

Retailers like Target, Aldi take pages from collectibles culture with drops, blind boxes

The state of agentic storefronts: How AI agents guide shoppers on frictionless, full-funnel journeys

Modern Retail+ Research: The marketers’ 2026 guide to creator marketing, with Duolingo, Ulta and YouTube

OluKai is tapping Hawaiian lifeguards as brand ambassadors and product testers

Marketing has a measurement problem that most brands are ignoring

Streaming is the next frontier for Walmart’s, Kroger’s ads businesses

Listener mailbag: How AI and Substack are changing affiliate marketing

Brands target multi-generational appeal with ‘Toy Story 5’ collabs

Brands Briefing: How brands aim to stand out this summer as it’s become ‘harder to create momentum’

How brands like Goldbelly, Chobani and Xochitl are showing up for America 250

The men’s grooming opportunity at the World Cup

The World Cup is a big chance for retail media to prove itself to advertisers

Brands are turning to football nostalgia ahead of the World Cup

Brands Briefing: Nike looks to build a football universe ahead of the World Cup

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