Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

CPG Playbook

Hangover-prevention supplements are the hottest new wellness trend

September 03, 2026

Experiential Marketing

Brands bring the US Open to fans with tennis-themed pop-ups around New York City

August 31, 2026

Marketing

The new life cycle of a brand cancellation

August 29, 2026

Creator Playbooks

Why more celebrity-led brands are shutting down

August 25, 2026

Retail Media Landscape

Beyond the backlash: What the Neutrogena controversy says about long-term brand loyalty

August 20, 2026

Creator Playbooks

Inside Sticki Rolls’ YouTube strategy to tap Gen Alpha

August 19, 2026

AI Strategies

How DTC startups are using AI to scale more efficiently

August 17, 2026

CPG Playbook

The pros and cons of taking on private equity

August 15, 2026

Experiential Marketing

How H&M, Chobani, UrbanStems and Teleties are refining their partnership strategies

August 14, 2026

Store of the Future

TikTok Shop is increasingly attracting brands selling high-ticket items

August 11, 2026

Store of the Future

What’s driving frozen yogurt’s second act, as 16 Handles and Go Greek experience a renaissance

August 10, 2026

CPG Playbook

The wellness M&A hot streak shows no signs of slowing down

August 10, 2026

Store of the Future

It’s the summer of food merch drops

August 04, 2026

Global Retail

The cyclospora outbreak is creating a PR headache for food businesses

August 01, 2026

Digital Marketing Redux

How new wellness brand Plainspeak is using mail-in samples to acquire customers

July 30, 2026

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Gabriela Barkho

Gabriela Barkho

Hangover-prevention supplements are the hottest new wellness trend

Brands bring the US Open to fans with tennis-themed pop-ups around New York City

The new life cycle of a brand cancellation

Why more celebrity-led brands are shutting down

Beyond the backlash: What the Neutrogena controversy says about long-term brand loyalty

Inside Sticki Rolls’ YouTube strategy to tap Gen Alpha

How DTC startups are using AI to scale more efficiently

The pros and cons of taking on private equity

How H&M, Chobani, UrbanStems and Teleties are refining their partnership strategies

TikTok Shop is increasingly attracting brands selling high-ticket items

What’s driving frozen yogurt’s second act, as 16 Handles and Go Greek experience a renaissance

The wellness M&A hot streak shows no signs of slowing down

It’s the summer of food merch drops

The cyclospora outbreak is creating a PR headache for food businesses

How new wellness brand Plainspeak is using mail-in samples to acquire customers

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Digiday Media

Gabriela Barkho

Gabriela Barkho

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