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Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

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Top Story
How Sephora used Mikayla Nogueira and POV Beauty to kickstart its TikTok Shop launch
The Marketplace Boom
How Sephora used Mikayla Nogueira and POV Beauty to kickstart its TikTok Shop launch

On Saturday, Sephora kicked off its TikTok Shop launch with a livestreamed shopping session hosted by Mikayla Nogueira, the mega influencer and co-founder of POV Beauty, offering shoppers access to an exclusive new holiday value set. It hints at what Sephora's strategy may look like on the platform going forward.

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