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Modern Retail
Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Purple delivery bike carrying a blue bag with a baguette, tomatoes and other groceries, that's on fire.
Retail Media Landscape

What DoorDash’s Instacart acquisition says about the modern delivery platform pitch

November 03, 2026
Store of the Future

More than half of online supplement shoppers say they’re worried about counterfeit products

November 02, 2026
CPG Playbook

What constitutes a wellness brand?

October 31, 2026
Experiential Marketing

From Celsius to Maybelline, more brands are showing up for the New York City Marathon’s 50th anniversary

October 29, 2026
CPG Playbook

Intake Breathing nabs $62M investment, joining the emerging nasal wellness trend 

October 28, 2026
New Economic Realities

Retailers take a targeted approach to seasonal hiring in preparation for historic holiday sales year

October 26, 2026
Global Retail

The rise of ‘Adultoween’ and how adults are driving Halloween spending

October 24, 2026
Store of the Future

AI boosts discovery but reviews still seal the deal, new research shows

October 22, 2026
CPG Playbook

PepsiCo bets on refrigerated fresh foods like gazpacho and guacamole to drive growth

October 20, 2026
Global Retail

Why Depop is putting music at the center of its marketing, collaborating with Zara Larsson and Olivia Rodrigo

October 17, 2026
Digital Marketing Redux

Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category

October 16, 2026
CPG Playbook

Hint water bets on indulgent dessert flavors to recruit new customers

October 14, 2026
Store of the Future

How brands can capitalize on post-Fall Prime Day momentum

October 10, 2026
The Amazon Effect

How Amazon Fall Prime Day went for sellers

October 09, 2026
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AI Strategies

Why ChatGPT ads won’t likely impact holiday sales in a major way this year

October 09, 2026
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Top Story
Baked by Melissa launches at-home baking kits at Target in time for the holidays
CPG Playbook
Baked by Melissa launches at-home baking kits at Target in time for the holidays

Baked by Melissa, known for its bite-sized cupcakes, is launching at-home baking kits for the first time in Target. Here's why the brand felt it was ready for a significant new category launch.

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