Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

CPG Playbook

Why more better-for-you brands are leading with taste over health claims

June 16, 2026

Global Retail

Why the World Cup is a make or break moment for retail this summer

June 13, 2026

CPG Playbook

How meat sticks players are trying to find white space in the red-hot category

June 11, 2026

New Economic Realities

Brami’s and Mosh’s recent funding rounds show what’s winning in food right now

June 08, 2026

Digital Marketing Redux

Brands are catching World Cup fever even without official sponsorships

June 08, 2026

Store of the Future

How The Cycle convinced Sprouts to find a place for its menstrual cycle-synced drinks in stores

June 03, 2026

Experiential Marketing

Quince is testing physical retail with pop-ups

June 01, 2026

Creator Playbooks

Pacsun’s CEO on how the brand cracked its Gen Z strategy

May 30, 2026

CPG Playbook

As Target, Walmart and Aldi embrace naturally-colored food, brands rush to meet demand

May 29, 2026

AI Strategies

How Olly is updating its product detail pages for the AI era

May 26, 2026

Digital Marketing Redux

How Nocturnal Skincare created a spring campaign for under $100

May 25, 2026

New DTC toolkit

Everlane’s sale to Shein is another nail in the coffin for millennial DTC brands

May 18, 2026

Digital Marketing Redux

Joy Mangano calls TV shopping her ‘best-kept secret’ as she uses old-school infomercials to grow her new brand, CleanBoss

May 18, 2026

Digital Marketing Redux

Why every brand is now its own media company, featuring Prince Street Pizza

May 16, 2026

Digital Marketing Redux

Starbucks pushes into health and wellness with new collaborations

May 14, 2026

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Gabriela Barkho

Gabriela Barkho

Why more better-for-you brands are leading with taste over health claims

Why the World Cup is a make or break moment for retail this summer

How meat sticks players are trying to find white space in the red-hot category

Brami’s and Mosh’s recent funding rounds show what’s winning in food right now

Brands are catching World Cup fever even without official sponsorships

How The Cycle convinced Sprouts to find a place for its menstrual cycle-synced drinks in stores

Quince is testing physical retail with pop-ups

Pacsun’s CEO on how the brand cracked its Gen Z strategy

As Target, Walmart and Aldi embrace naturally-colored food, brands rush to meet demand

How Olly is updating its product detail pages for the AI era

How Nocturnal Skincare created a spring campaign for under $100

Everlane’s sale to Shein is another nail in the coffin for millennial DTC brands

Joy Mangano calls TV shopping her ‘best-kept secret’ as she uses old-school infomercials to grow her new brand, CleanBoss

Why every brand is now its own media company, featuring Prince Street Pizza

Starbucks pushes into health and wellness with new collaborations

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Gabriela Barkho

Gabriela Barkho

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