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Modern Retail
Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

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Brands Briefing: Why employee-generated content is a priority for brands like Starbucks and Mephisto

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CPG Playbook

Welch’s Fruit Snacks targets Gen Z with growing functional snacks offerings

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Global Retail

The World Cup provided a much-needed boost to the retail industry this summer  

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How Bloom Nutrition is expanding internationally

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Store of the Future

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Marketplace Briefing: What’s driving a surge in Amazon sales for 3 startups 

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New DTC toolkit

DTC brands are finding growth with older customers

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AI Strategies

How Dollar Shave Club decides when to use AI-generated creative

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Digital Marketing Redux

Why Forme launched a World Cup promotion hedged on Kalshi

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New Economic Realities

Back-to-school season has become a summer-long event, thanks to an earlier Prime Day

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CPG Playbook

Why Amy’s Kitchen is championing a new certification for non-ultra-processed foods

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Phone screen that displays a "TikTok" logo sits on a green and white background. Other icons pop up out of the phone, displaying products like lipstick and footwear.
Global Retail

How 3 brands are using TikTok Shop to expand abroad

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Experiential Marketing

How beauty brands are popping up around World Cup festivities

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Store of the Future

Levain Bakery is scooping up summer traffic with ice cream collaborations 

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Michaels says Google-powered AI assistant doubles conversion rate of traditional search
AI Strategies
Michaels says Google-powered AI assistant doubles conversion rate of traditional search

Michaels has lifted the curtain on how its new Google Gemini-powered AI assistant has performed so far.

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