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Join us: Modern Retail Marketing Summit | Apr 20–22, Huntington Beach

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Join us: Modern Retail Marketing Summit | Apr 20–22, Huntington Beach

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Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

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Bulletproof sheds biohack coffee image for a simpler wellness rebrand
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Bulletproof sheds biohack coffee image for a simpler wellness rebrand

About a decade ago, Bulletproof capitalized on the keto and biohacking craze largely associated with Silicon Valley. Now, under new ownership, the company is shedding that image with a much more accessible product line.

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