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Modern Retail
Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

CPG Playbook

How Ferrero is positioning its growing confectionery portfolio as more premium

February 02, 2023
CPG Playbook

From pancake cereal to pink sauce, food brands embrace TikTok-inspired products

February 01, 2023
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: Plant care brand Arber is building a business around big-box stores

January 31, 2023
Store of the Future

Inside Heyday’s marketing playbook for franchisees

January 30, 2023
Digital Marketing Redux

Fashion and beauty brands turn to ‘we made too much’ sales to offload inventory

January 27, 2023
Member Exclusive

How Nanit is building a DTC baby gear marketplace for parents

January 20, 2023
Member Exclusive

Nonalcoholic beer startup Athletic Brewing plots further growth amid momentum

January 17, 2023
Yellow "save 20% coupon balloon on a yellow background with white clouds
Member Exclusive

‘A whack-a-mole-situation’: New startups aim to stop digital promo codes from leaking across the web

January 12, 2023
New DTC toolkit

How intimates brand Kindly is building a Walmart-exclusive business

January 10, 2023
CPG Playbook

Even alcohol brands are investing in Dry January campaigns

January 09, 2023
stitchfix
New Economic Realities

Stitch Fix founder Katrina Lake returns as CEO, plans 20% job cuts

January 05, 2023
Pink-purple shelves with soda cans and glass bottles of various colors on a dark blue background
CPG Playbook

‘Make sure your business has a reason to exist’: CPG brands prepare for a challenging 2023

January 04, 2023
Member Exclusive

DTC Briefing: In 2022, valuations from brands like Warby Parker and Allbirds plummeted

January 03, 2023
A pink and purple Facebook icon that's cracked in half on a navy blue background
Member Exclusive

How the digital marketing playbook was upended in 2022

January 03, 2023
overhead shot of two women shopping on their phones
Member Exclusive

How DTC brands are redesigning their websites with a focus on content and education

December 27, 2022
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Top Story
Marketplace Briefing: 5 takeaways from e-commerce company Pattern’s IPO filing
Member Exclusive
Marketplace Briefing: 5 takeaways from e-commerce company Pattern’s IPO filing

Pattern, an e-commerce company that helps online merchants sell on third-party marketplaces, has filed for an initial public offering, reigniting debate about the viability of marketplace-reliant business models.

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