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Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

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Google says its AI-powered ads help some brands lift online sales by 80%
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Google says its AI-powered ads help some brands lift online sales by 80%

Google says its AI-powered ad tools are delivering measurable results for some brands as the world's largest seller of ads experiments with new ad formats, shopping integrations and AI-powered tools.

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