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Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Member Exclusive

Why more beverage brands are now foregoing DTC entirely

September 30, 2022
Member Exclusive

More DTC brands are testing try-before-you-buy programs

September 29, 2022
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Operations

‘Food insecurity has become the norm’: How rising grocery costs are impacting food assistance benefits

September 28, 2022
Marketing

Drizly launches new ad network to lure alcohol brands

September 23, 2022
New DTC toolkit

After years of digital growth, art supply brand Arteza expands into Joann

September 22, 2022
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ThirdLove plans to triple its store count by end of next year

September 22, 2022
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Member Exclusive

DTC Briefing: How BelliWelli is using customers to aid its national retail launch

September 20, 2022
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Earnings

Zara parent Inditex continues to up inventory, betting on high demand

September 14, 2022
Technology

Why companies like Starbucks are still investing in Web3 despite the crypto crash

September 14, 2022
Earnings

Rent the Runway to lay off 24% of employees as it seeks profitability

September 12, 2022
Marketing

More brands are launching fall flavors to capitalize on pumpkin spice season

September 12, 2022
New DTC toolkit

DTC brands are marketing subscriptions to price-conscious customers amid inflation

September 12, 2022
Earnings

American Eagle Outfitters is the latest retailer to be hampered by excess inventory

September 07, 2022
Member Exclusive

‘We don’t care if it’s good or bad’: Brands are updating their user-generated content strategies to stretch marketing dollars

September 07, 2022
Store of the Future

Inside Paris Baguette’s strategy to double its U.S. footprint

September 06, 2022
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Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive
Digital Marketing Redux
Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive

As influencer marketing becomes more competitive, brands are looking beyond typical beauty and fashion influencers to promote their products more authentically.

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