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Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

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Amazon Briefing: The Climate Friendly Pledge label has become a coveted, but murky, marketing tool

April 27, 2023
Store of the Future

How Catch is billing itself as an alternative to buy now, pay later

April 27, 2023
New DTC toolkit

Oura enters physical retail with Best Buy partnership

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Inside Titan’s strategy to disrupt the casket industry

April 24, 2023
Retail industry challenges
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Modern Retail Rundown: Ikea’s expansion plans, David’s Bridal Chapter 11 redux & Bed Bath & Beyond’s imminent bankruptcy

April 22, 2023
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Inside beverage company Buchi’s efforts to make its supply chain more sustainable

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New DTC toolkit

DTC brands are partnering with wellness studios for brand awareness

April 19, 2023
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More DTC brands are entering warehouse clubs

April 17, 2023
Retail industry challenges
New Economic Realities

Modern Retail Rundown: Walmart’s urban problem, Amazon’s latest vision for Whole Foods & shakeups at Tonal

April 15, 2023
New DTC toolkit

Nutrafol launches multi-channel campaign to raise awareness for men’s business

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Store of the Future

With the market heating up, cannabis beverage brand Cann launches in New York

April 12, 2023
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
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DTC Briefing: Austrian startup Waterdrop to enter thousands of retail doors after launching DTC in the U.S

April 11, 2023
CPG Playbook

Grocery startups are eyeing convenience stores and grab-and-go formats for growth

April 11, 2023
Retail industry challenges
New Economic Realities

Modern Retail Rundown: L’Oréal scoops up Aesop, American Eagles scales back supply chain investments & Chipotle vs. Sweetgreen

April 08, 2023
CPG Playbook

How Truff struck a deal for a product collaboration tied to The Super Mario Bros Movie

April 06, 2023
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TikTok Shop outlines its safety playbook for Black Friday and Cyber Monday
The Marketplace Boom
TikTok Shop outlines its safety playbook for Black Friday and Cyber Monday

TikTok Shop is preparing for the peak holiday shopping season, when strong sales are often accompanied by an uptick in counterfeit goods and fraudulent behavior.

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