TikTok has become an indispensable tool for product discovery, especially for brands that target Gen Z consumers. While it isn’t unusual for brands to tap TikTok influencers to promote their products on TikTok, August CEO and co-founder Nadya Okamoto has taken matters into her own hands, growing her followers from a couple of hundred to 2.4 million in six months.
Rather than competing with e-commerce, brick-and-mortar retailers are using stores to complement their online presences. Already retailers like Walmart, Target and Bed Bath & Beyond are spending big to remodel their stores.
Hims & Hers launched in 2017 as a direct-to-consumer telehealth company offering over-the-counter products for skin, hair, mental health and others. But after going public through a special purpose acquisition company (SPAC) deal earlier last year, the company has been increasingly partnering with physical retailers like Walgreens, Urban Outfitters and Vitamin Shoppe.
As part of its “total home strategy,” Lowe’s is set to launch Petco shop-in-shops in select locations in Texas, North Carolina and South Carolina this year. Each shop will feature a selection of pet products from national brands and Petco’s owned brands, along with a slew of services like grooming and vaccinations.
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