Retailers and brands are launching shopping apps within ChatGPT and Claude at a rapid pace. But whether or not shoppers will embrace them at a rapid pace remains to be seen.
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Retailers and brands are launching shopping apps within ChatGPT and Claude at a rapid pace. But whether or not shoppers will embrace them at a rapid pace remains to be seen.
Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers -- even if shoppers think otherwise.
The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.
Rufus, Amazon's artificial intelligence-powered shopping assistant, is gaining traction.
Amazon has joined the technical council overseeing Google’s Universal Commerce Protocol — an open standard designed to power AI driven shopping — after initially sitting out.
Tractor Supply is leaning into real customers, local events and multi-channel marketing to drive spring traffic -- especially in an age where customers are increasingly wary of AI-generated content.
With almost no budget to run ads, the founder of new za’atar brand Hayati set out to gain social media followers via a strategic Instagram Reels series.
Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers — even if shoppers think otherwise.
The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.
Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
Whatnot, the livestream shopping app, now integrates directly with Shopify, opening the door for millions of merchants to sell on its platform.
While last week’s announcement of the departure of Best Buy CEO Corie Barry was a surprise to many, the choice of Jason Bonfig as her successor is less so. Here’s what we know about him
For years, the business case for customer experience was defensive: keep costs down, handle volume and prevent complaints from going viral. CX teams existed to contain damage, not create value. That framing is collapsing — and the retailers leading the shift aren’t just running their support operations more efficiently. They’re redefining the function of CX. […]
At last week’s Modern Retail Marketing Summit, brand and retail executives used town-hall and working-group discussions to workshop their next strategies, considering current macroeconomic challenges. These are the practices marketers will be championing moving forward, based on these discussions.
Quip’s latest ad was entirely human-made, but it still received social media comments from people who assumed it was generated with AI. Here’s how the brand responded.
Urban Outfitters likes to say it doesn’t just create campaigns with Gen Z — it also produces campaigns with them. UO’s Cyntia Leo shares how the brand does exactly that.
Shoe brands are under pressure as the U.S.-Iran conflict squeezes the global oil supply. Not only are higher oil prices driving up shipping costs, but they’re also making shoe production more expensive.
Oral care brand Suri has put true circularity at the heart of its next product line, turning recycled toothbrush heads into soap dishes. Here’s what it took to pull that off.
“Peak sales event” is still a common phrase in retail, and the big calendar moments like holidays and Amazon’s Prime Day absolutely matter. But treating peaks as isolated, predictable windows is outdated. Today, demand can surge at any time. A viral TikTok, a surprise influencer drop or a flash sale on a random Tuesday in […]
