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Q&A

‘Absolutely a focus area for investment’: How Foot Locker is courting basketball fans

October 16, 2024

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‘Nobody is saying it’s easy’: Behind Arc’teryx parent Amer Sports’s sustainability roadmap

September 25, 2024

How Cole Haan is tweaking its product pipeline to become a more everyday lifestyle brand

August 26, 2024

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How brands and agencies leverage AI-powered data to drive sales

August 15, 2024

How Zappos is using ‘fun and a little weirdness’ to show people how it fits into everyday moments

August 15, 2024

Why The Container Store is betting on its Custom Spaces business to reverse sales slump

July 30, 2024

Lowe’s new CMO is focused on improving the “big experiences that matter to our biggest customer segments”

July 03, 2024

Instacart is betting on YouTube to turbocharge its $871M ad business

June 17, 2024

How Reddit is positioning itself as a lower-funnel ad platform

June 11, 2024

Why Toms’ marketing is experimenting with podcasts & live events

May 23, 2024

Merrell’s CMO wants to build the brand’s reputation beyond hiking & into lifestyle

May 10, 2024

Why California’s largest grocery retailer is partnering with Instacart

May 01, 2024

‘We were juicing before it became chic’: Natalie’s Juice on building a $140 million business

April 03, 2024

Vuori’s 2024 playbook includes expansion in Asia & more new products than ever before

February 27, 2024

How Zappos is reworking its influencer program to be more inclusive

February 16, 2024

Ipsy’s chief product officer on the company’s evolving use of AI

February 01, 2024

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New Economic Realities

‘An act of desperation’: Why The Container Store needed a lifeline from Beyond Inc.

Burdened by debt and diminished customer demand over the past few years, The Container Store has been pulling different levers to stay afloat. The latest is a deal with another big name in the home furnishings business.

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