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Amazon's search ad marketshare is growing, and it means brands are more clearly seeing an opportunity to use the platform's offerings. Smaller brands particularly are re-strategizing their advertising programs to more prominently include Amazon. As a result, the search dynamics are shifting.
Amazon is making cheaper one-off items eligible for free one-day Prime shipping. It's clearly a way to entice more customers, but sellers and brands may feel the costs in the years to come.
What's it like to grow a standalone brand that relies on Amazon? It turns out it's pretty hard -- even as Amazon makes hand-waves to indicate that it wants to cultivate these businesses on the platform. The owner of a popular Amazon-dependent brand spoke candidly about the realities and fears of relying on the e-commerce giant.
Retailers and brands have a lot to gripe about when it comes to Amazon. The e-commerce juggernaut has become in many ways a frenemy for brands.
Plans about Amazon's new brick and mortar grocery stores have leaked. While the company has been tiptoeing into the space for a while, this development presents a new phase in Amazon's quest for retail dominance.
Amazon's ad business has been steadily growing for the last few years. Now, marketing services are jumping on, offering their services to retailers. As the e-commerce giant continues to challenge the duopoly, more retailers and marketers will be taking notice.
Amazon was in the headlines last week for allegedly altering its product search algorithm to boost its own products. Now, the company is hoping to shift the narrative to focus on all of the good things it does for small businesses. The timing seems questionable to some.
Most DTC brands are allergic to Amazon -- and for good reason. But one firm has figured out a strategy that has low acquisition costs and directs all traffic to Amazon. The result is an Amazon-only DNVB path that forgoes the traditional scaling ethos.
Amazon’s got a thriving market for fake reviews. This black market lives mostly in chat and social platforms; Facebook is where it really thrives.
While Amazon continues to rule retail, traditional companies like Target and Walmart are strategizing to fight. Here are some of the ways the companies use private labels and their own stores to stay relevant and competitive.
Amazon has previously offered vendors the ability to bid on the Amazon’s Choice badge by lowering prices, increasing profitability per sale for Amazon and increasing marketing spend, according to sources who received the pitch from the company.
More lawmakers are cracking down on Amazon's allegedly anticompetitive practices. But it's important to understand what these politicians and advocates are claiming, in order to surmise the best approach to fight the ever-growing tech behemoth.
Amazon has rolled out a new selling format for brands in its third-party marketplace: Sold by Amazon, a program that lets sellers submit products to be priced by Amazon’s algorithm. Positioned as a competitive advantage to sellers, the new selling format could prove to be a slippery slope.
Amazon reportedly obtained a liquor license in San Francisco. This is likely part of the company's slow expansion into the alcohol delivery business. As a whole, alcohol e-commerce has been relatively untapped – and Amazon may be the company that makes a big splash.
Two months after it pulled its FedEx Express air mail service from the platform, FedEx has ended its FedEx Ground Shipping service. To get items to customers within Amazon’s ever-shrinking guaranteed delivery windows, the company will rely on UPS, DHL and its own network of delivery capabilities, which include its own fleet of cargo planes, delivery trucks and local drivers.
One thing is true for nearly all conversions on Amazon: They’re captured by products on page one of the search results. And a significant share of purchases go to just the top few results.
As one of the brand founders who've vowed to stay away from Amazon over the years, Camille Rose's Janell Stephens had a change of heart when the pandemic hit. In the past year, she went from attempting to stop second-hand product sales on the site to opening an official Amazon store. Speaking to Modern Retail, the haircare brand's founder and CEO discussed the divisive channel's addition to the company's retail expansion.
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