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Companies like Vantage BP, MarkMonitor and CompuMark are brand enforcers-for-hire, promising to monitor marketplaces like Amazon for counterfeits, price violations, unauthorized resellers, IP infringements and gray market sellers for brand manufacturers.
After two months of turbulence, thousands of Amazon vendors could be back on the chopping block.
Subscription models are no simple business: The cost of customer acquisition, customer fatigue and churn are hurdles for growth. Now, that difficulty to scale is bringing direct-to-consumer brands and Amazon closer together.
It’s earnings week, and retailers are dealing with a universal truth: It's sink or swim in an industry increasingly dominated by Amazon and Walmart.
Walmart’s e-commerce business continues to grow at double-digit rates.
On Amazon, positive reviews are as good as gold, and sellers are building strategies around them.
PopSockets claims that unauthorized sellers on online marketplaces, specifically Amazon, are damaging the brand's reputation by selling faulty products.
Target Media Network is now Roundel, as the retailer guns to remodel its ad business after Amazon’s.
Customers are searching Amazon for brand-name items like “Allbirds sneakers” and “Away travel luggage,” and finding copycat products in their place.
Once again, Amazon is setting a breakneck pace for the retail industry.
Amazon announced its earnings results for the first quarter of 2019, shedding light on the progress for a series of strategic priorities.
Brands that have developed savvy Amazon strategies are identifying a clearer path to success on Amazon.
Amazon is reorienting its retail strategy in order to maximize profit, and sellers are starting to feel the effects.
Jeff Bezos shared his annual letter to shareholders on Thursday, and, as usual, it’s riddled with suggestions as to where Amazon will be throwing its weight next.
It's been two years since Amazon Cash launched in the U.S., but it's unclear how it will scale to physical stores.
Great storytelling adds value to a brand. In a new video, hear from Triad's Garrett Albanese about why marketers should be investing in visual search, augmented reality and creative site experiences.
Postmates announced a new partnership with Old Navy, allowing customers to have items delivered to their door within a day. While the app has always been agnostic when it came to types of products delivered, this partnership indicates that it's further trying to differentiate itself from the food space.
Read MoreJoin us at Amazon Strategies, where we’ll hear from brands successfully selling on Amazon, as well as leaders from agencies and consultancies that work with these retailers.
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