The Amazon Effect

How retailers use Prime Day’s name recognition to promote their own sales

Amazon may be the only retailer with an event called Prime Day, but competitors are capitalizing on the growing name recognition of Prime Day among U.S. shoppers to promote their own sales events. No one is calling their sales event Prime Day outright, but other retailers are alluding to Amazon's annual two-day sales event in their marketing and promotional copy.

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Modern Retail Summit
Apr 20–Apr 22, 2020

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