more articles by

Michael Waters

  • OCT 23, 2020

    Why Amazon is paying customers to fork over their offline receipts

    Amazon would really like a peek at your Target receipts, all in the name of refining its ad business. The goal is improved micro-targeting -- if Amazon can figure out what people are not buying on Amazon, for instance, it can serve them ads for Amazon products that they might not think to buy online. What's more, Amazon is collecting all this data in order to learn what kinds of purchases it has yet to monopolize.

  • OCT 22, 2020

    Why Ocean Spray’s cooperative business model is getting a second look

    Lost in Ocean Spray’s accidental moment in the spotlight is this fact: Ocean Spray is one of America’s oldest — and largest — retail coops. Since its founding, a network of farmers have owned and run the business. And even without TikTok in the picture, its business model is uniquely equipped for 2020. A number of businesses are turning to the cooperative model to stay afloat, while a group of incubators want to shepherd forward bigger coops that they believe can form the backbone of a more sustainable economy.

  • OCT 21, 2020

    How Amazon Live is growing its micro-influencer program

    Livestream shopping has taken off abroad, but Amazon has struggled to replicate that success on its own platform. So the company is trying a new way to promote its Amazon Live platform: Recruit micro-influencers. The program is still small, but participants say that it has the potential to bring a more social-media-like experience to buying on Amazon.

Modern Retail Marketing Leaders Forum
Jul 21, 2021

At the Modern Retail Marketing Leaders Forum, we’ll bring together senior retail marketers to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.

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