As Macy's struggles to par down its inventory, it is turning to steep discounts in order to make way for new seasonal product. The company has said that it believes investing more in data analytics and overhauling its markdown strategy will help it avoid fewer discounts going forward, but analysts believe that its inventory is the bigger issue.
Blue Apron, in its latest earnings report, announced that it was no longer partnering with Jet.com. Announced last year, this alliance was one of the most highly-anticipated programs for the meal kit company to reinvigorate business. While other similar companies look into retail partnership, the results seem mixed.
Walmart's earnings report showed a legacy retailer growing, despite digital competitors like Amazon looming. Though Walmart has had trouble executing its overall e-commerce program, these results show that the retailer may have a few competitive advantages.
As big-box retailers like Target, Walmart and Kohl's are grappling with how to defend their business against Amazon's endless aisles, they are finding that in order to gain sales traction in certain categories, offering a curated, sometimes smaller assortment is key.
Nike’s newest venture, a sneaker membership model for kids, is part of the brand’s push to establish stronger direct customer relationships. This time, the idea is to start young.
In a first-of-its-kind partnership, Nike and Foot Locker announced today that they'll let customers at Foot Locker's newest store, located in the Washington Heights neighborhood in Manhattan, use the Nike app in-store. It's indicative of the way that wholesale relationships are evolving.
Adidas is reinvesting in Reebok, and its paying off: Sales grew for the first time after years of decreasing revenue. The growth comes as Adidas has started to rededicate more marketing dollars to Reebok, and come up with a long-overdue digital strategy for Reebok, in order to help the brand stand on its own.
A rent increase was only the final breaking point in a years’ long lead up to Barneys’ bankruptcy decline. A series of business deals saddled the brand with too much debt that led to a degradation of customer service from top-line pressures and a loss of identity helped seal its fate well before rent skyrocketed.
With a new model called genetic algorithms, Zappos' lead data scientist Ameen Kazerouni and his team built better term recognition into Zappos’ search that pulls in historical data and quickly picks up on new keywords that are introduced as soon as fashion trends start to pick up speed. In addition to smarter results, customers also see more personalized results based on what they’ve searched for in the past.
As Walmart has significantly expanded its online assortment over the past couple of years, it continues to see fashion as a key area in which it can fill a key white space in e-commerce that it can't fill through its stores. But in order to increase its assortment of online fashion brands, Walmart first had to convince premium fashion brands – many of whom may not have ever considered making selling through Walmart a key part of their growth strategy – to work with them
Thrive Market positions itself as an alternative to Whole Foods. Indeed, it customer acquisition could be considered the antithesis of Amazon-esque one-off tactics. At a conference, the online grocery marketplace's svp of marketing discussed the slow and steady approach Thrive makes to keep loyal customers.
Billion-dollar growth requires a relentless marketing strategy, and CMO Sheila Shekar Pollak said that Athleta’s seen the most success in investing in both traditional marketing methods, particularly catalogs, as well as paid social media marketing, where the company has considerably increased its spending this year.
More retailers are turning to podcasts to get across their brand messaging. The most recent example is Staples, which announced an entire new content platform. The question remains: Are these programs real, or just a passing trend?
As its marquee shaving brand Gillette continues to lose market share, P&G has instead turned its attention to developing new premium products in the shaving category, acquiring smaller digitally-native brands, as well as trying to stay ahead of consumer trends in other of its top product categories.
The strategy is pretty straightforward: Mark Cross doesn't want other websites like The RealReal or Poshmark eating its lunch, and instead will make it possible for consumers to buy its own previously-owned products using its own proprietary technology. This is part of the company's latest push to expand to more affordable categories, away from its known niche of expensive products.
It’s normal for digital marketers to feel overwhelmed when dealing with the challenges that can come with a major launch, but when armed with the right tools and know-how to combat the most common obstacles, your team can set sail without a hitch.
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