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Kroger has been trying to turn its business around, and one of its most anticipated programs is around media and marketing. It's been a while since the grocer first launched its new advertising offerings -- has it made a dent with brands?
The "treasure hunt" shopping experience that's been popularized in outlet and off-price stores has historically been difficult to recreate online. But as more people general are doing their shopping online, that isn't stopping more retailers from trying their hand at building a more appealing discount shopping experience online.
Uniqlo just announced a new promotion, giving away 100,000 free samples. The retailer's US business has been flagging, and this seems like a way to try to regenerate interest. This latest program seems to borrow from some DTC strategy.
California's new data privacy regulations are set to be enacted in the coming months. Some retailers are being caught flatfooted in the race to be compliant.
As a traditional brick-and-mortar retailer, Lowe's doesn't solely rely on digital marketing channels to raise brand awareness -- it's also looking to drive them more of its existing customers into stores, or get them to buy products in other categories. Lowe's has zeroed in on YouTube in particular as an important channel in driving customer traffic to its website, and that its customers see YouTube as a "resource for product inspiration and knowledge."
Many malls in the U.S. are about to lose yet another brick-and-mortar tenant, as Forever 21 filed for bankruptcy earlier this week. Forever 21's bankruptcy filing has prompted discussion about whether or not fast-fashion is dying, or just evolving. But there are some lessons that every retailer would be wise to take away from Forever 21's bankruptcy filing.
Plans about Amazon's new brick and mortar grocery stores have leaked. While the company has been tiptoeing into the space for a while, this development presents a new phase in Amazon's quest for retail dominance.
Rent The Runway is in the midst of a logistical nightmare. But it's been responding to the crisis in a way that may not hinder its longterm brand image.
Big-box retailers are starting to make bigger pushes into health care to target older shoppers. This week, Best Buy announced that it hired its first chief medical officer and announced at an investor meeting its plans to ramp up services like remote monitoring of seniors. Last month, Walmart began piloting a new standalone health care clinic in Georgia that offers primary care and mental health services.
Nordstrom just promoted its head of digital to COO. This is the first time the retailer has ever hired for such a role -- and could be an indicator of more legacy businesses seeking out top strategic talent to more seamlessly mesh organizational objectives.
Shopify's list of competitors keeps growing, as other businesses see how valuable of customers early-stage, fast-growing e-commerce startups can be.
Starbucks just announced a new store concept that allows customers to order their drinks online and more quickly and easily pick them up. It's not the only retailer seeking out new ways to reinvigorate physical spaces.
This week Walmart announced it was resurrecting its fashion brand Scoop. It's a sign that the big box retailer is tweaking its approach to private label brands, and taking some cues from its earlier strategies.
On Wednesday, Foot Locker is launching Greenhouse, a new incubator for emerging brands. Greenhouse will live as a standalone shopping app, where it will release limited-edition product drops in partnership with select brands and designers. Greenhouse is one of a number of ways that Foot Locker is trying to reinvent itself as a destination for more than just athletic gear.
As Gap, Inc. prepares for a future without Old Navy, one of the ways it's looking to fuel growth is by taking Athleta, which has been one of the few bright spots in its portfolio, overseas.
Digital messaging is central to human communication, yet most customer support teams sound deeply inhuman on digital platforms. To connect with modern consumers, it's crucial to get conversational through text, email and social — but without getting invasive. Download the guide to learn how.
Uniqlo just announced a new promotion, giving away 100,000 free samples. The retailer's US business has been flagging, and this seems like a way to try to regenerate interest. This latest program seems to borrow from some DTC strategy.
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