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Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

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Marketing

How TikTok is helping retailers attract younger customers

January 23, 2020
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What happened when Bubba took its new brand identity to Lollapalooza
Experiential Marketing
What happened when Bubba took its new brand identity to Lollapalooza

Bubba, known for large insulated kegs, popped up at Lollapalooza to push its new look and brand identity. Here's what the brand learned about what it takes to pull off a successful activation.

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