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Modern Retail
Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Marketing

With events back, restaurant chains bet on catering programs to drive sales

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Operations

How young brands are shoring up their businesses ahead of a potential recession

August 24, 2022
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Inflated Expectations

‘It’s dishonest’: How ‘shrinkflation’ took over shoppers’ minds and social media accounts

August 22, 2022
New DTC toolkit

Why one brand is launching a DTC site after years of selling at national retailers

August 22, 2022
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Earnings

Even off-price retailer TJX is being impacted by inflation

August 17, 2022
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Inflated Expectations

‘I’m not worried about the recession’: What inflation means for luxury resale

August 17, 2022
Member Exclusive

Why Omsom rebranded its packaging for its retail debut

August 10, 2022
Marketing

Brands are using forums like Reddit for awareness and product development

August 08, 2022
Marketing

Why sparkling water brand Aura Bora created a secret menu for DTC customers

August 05, 2022
Marketing

How the affiliate marketing playbook has evolved for DTC brands

August 04, 2022
Marketing

Why J.Crew is revamping its rewards program

August 03, 2022
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New DTC toolkit

Glossier lays off about two dozen employees as it ramps up hiring in wholesale and retail

August 02, 2022
Operations

How Rent the Runway is building out its resale business

August 01, 2022
Marketing

Why The Fresh Market is feeding shoppable videos to its newsletter subscribers

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Marketing

SoulCycle is offering free studio classes to people who trade in their Peloton bikes

July 27, 2022
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Top Story
Limited Too is collaborating with Vita Coco for a ‘Nostalgia Mall’ pop-up
Digital Marketing Redux
Limited Too is collaborating with Vita Coco for a ‘Nostalgia Mall’ pop-up

Ten months after its relaunch, Limited Too is looking to partner with contemporary brands to stay up-to-date with trends, nab more sales and reach new customers. Its first brand collaboration rolls out in May, in partnership with coconut water brand Vita Coco.

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