more articles by

Gabriela Barkho

  • DEC 21, 2020
    Q&A

    How Nespresso’s store strategy changed during the pandemic

    Even with offices closed, Nespresso has been able to thrive. According to Nespresso USA's Justin DeGeorge, vp of marketing, the biggest shift was bringing the in-store experience online and making replenishments as easy as possible. He spoke to Modern Retail about what 2020 meant for the coffee seller, the role of stores and overall consumer tastes shifting.

  • DEC 18, 2020

    Patagonia is investing in its Worn Wear resale platform

    Patagonia's used clothing program is beginning to take off. The company has been gradually building out its own resale platform, Worn Wear. Now, the four-year-old service, which allows customers to sell their own Patagonia items and buy authenticated used ones, is having a “record year” in sales, according to the company.

  • DEC 16, 2020

    As holiday shipping deadlines approach, retailers are going all in on same-day delivery

    With endless delays and and influx of last minute shoppers, retailers are turning to same day delivery to fulfill holiday-related orders. This has led many brands, including popular destinations like Apple to Best Buy, to offer same-day or two-hour home delivery.

  • DEC 15, 2020

    As gyms flounder, digital fitness instructors are going it alone

    The future of gyms remains up in the air, but trainers are finding new digital sources of income. Equipped with their followers, influencer-like instructors are wielding their power -- cutting out the middleman and building out their own virtual fitness channels. And platforms are popping up helping these trainers build out their own independent businesses.

  • DEC 14, 2020
    Q&A

    ‘We have an opportunity to pivot back’: eBay’s vp of buyer experience Bradford Shellhammer on the company’s path forward

    Like many e-commerce platforms, eBay is having a big 2020. Over the years, the company had strayed away from its core mission to power merchants. Now that the pandemic's momentum is waning, the priority is to "pivot back and focus on sellers" in the coming year. "An opportunity has fallen into eBay’s lap,” said Bradford Shellhammer, who heads up buyer experience at eBay. He spoke with Modern Retail about the company's 2021 strategy.

  • DEC 11, 2020

    Startup food brands are getting creative with sampling

    Free sample stands are often considered a big in-store conversion driver for food brands. Now, startup brands are testing out new ways to get their products to potential customers. They're doing this by partnering with restaurants and cafes or tacking on free samples to existing orders. These tactics aren't a panacea, but they are helping these startups find more eyeballs. 

  • DEC 10, 2020

    How hydration tablet brand Nuun is using its loyalty program to grow DTC sales

    Nuun, the maker of dissolving hydration tablets, recently launched a loyalty program to attract and retain monthly subscribers. With perks like discounts and exclusive product previews, the company said the new loyalty program helped attract and retain an enthusiastic customer base -- as well as played an integral part in helping make DTC a larger portion of its channel mix.

  • DEC 08, 2020

    Thanksgiving gave online alcohol delivery a big boost

    Alcohol delivery platforms continue to acquire customers, especially as millions of Americans face a second wave of pandemic lockdowns. This Thanksgiving was no different. Aside from its standard sales boost, this year Drizly's white glove service saw record consumer interest.

  • DEC 07, 2020

    With office holiday parties on hold, digital corporate gifting is taking off

    The often dreaded office holiday party is on hold this year, and many employers are looking for alternatives to celebrate remotely and reward workers. Virtual gifting, like e-commerce, is on the rise to meet this demand. Startup Loop & Tie and 1800-Flowers.com's new SmartGift portal, aimed at business customers, are trying to capitalize on the growing phenomenon.

  • DEC 04, 2020

    How buy now pay later became an important part of holiday marketing

    Buy now, pay later has become one of the biggest shopping trends of the pandemic. Thanks to a struggling economy and unpredictable holiday season, millions of consumers and hundreds of retailers are embracing installment payment services like Klarna, Afterpay and Affirm. And they're advertising them prominently during holiday promotions.

  • DEC 03, 2020

    How e-commerce platforms stacked up on Black Friday and Cyber Monday

    Cyber week is becoming Cyber November, according to B-to-B vendors that power e-commerce merchants. This holiday season, companies that build SMBs' online stores, which include Shopify, BigCommerce and Adobe's Magento, are all seeing record sales among merchants. Here's how e-commerce platforms fared over this holiday shopping weekend blitz.

  • DEC 02, 2020

    Why DTC furniture brand Sabai uses Instagram stories for product development

    Since launching earlier this year, DTC furniture brand Sabai Designs has been on a mission to incorporate its Instagram followers' feedback into the design process. This process of releasing color and design combinations that early followers voted on has resulted in high conversion rates. However, Sabai also found there are advantages and drawbacks to crowdsourcing design ideas from social media.

  • NOV 23, 2020

    Shipt shoppers are the latest entrants in the growing gig workers rights movement

    Some Shipt workers are trying to get better worker protections, and are partnering with the nonprofit group Gig Workers Collective’. The two hope the collaboration will give the group of delivery people leverage during negotiations. Unlike other tech-based delivery services, labor organizing among Target-owned Shipt workers has its own challenges.

  • NOV 19, 2020

    ‘Too small to show ROI’: Why Target canceled its subscribe and save service

    This month, Target axed its subscribe and save program. Instead, the company said it's focusing its efforts on continuing to grow in-store and curbside pickup, as well as same-day delivery via Shipt, which itself offers a subscription for users. The move is another example of a big-box retailer trying out an e-commerce revenue strategy to compete with Amazon. But this one didn't stick.

  • NOV 17, 2020

    ‘In a sweet spot right now’: Legacy crafting retailers and brands are seeing new signs of life

    With a second lockdown on its way, consumers are set to fully embrace crafting projects this year. These DIY hobbies range from sewing and knitting, to painting, with winners including art supply retailer Michaels and sewing machine manufacturer Brother seeing a spike in demand. Now they're hoping they can keep up the momentum.

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