The hair salon industry was one of the hardest hit during the pandemic. Now, service providers are looking to double down on growth opportunities. One of these is blowout specialist Drybar, which is looking to open hundreds of new franchise locations in the coming years.
The buy now, pay later (BNPL) category has benefitted from the ongoing e-commerce boom in the past few years. Now, players in the space -- which include Afterpay, Affirm and Klarna -- are looking for ways to stand out to both retail partners and consumers. Sezzle is one upstart that's looking to differentiate by courting young customers with offerings like rewards, flexible spending and a large selection of brand partners.
Big CPG brands are hoping for a big back-to-school season as classrooms return to in-person sessions. General Mills, for example, is testing out click-to-buy capabilities across its breakfast cereals and snack brands. The rollout also coincides with the return of the company's Box Tops rewards program.
The return of leisure travel and vacations means rewards programs are getting an overhaul. While many credit card and bank perks have historically focused on earning airline miles, more are diversifying their rewards to reflect the post-pandemic world.
For years, hard seltzer has dominated the ready-to-drink alcohol space, especially among young consumers. Now, brands offering elevated packaged cocktails are hoping the success of spiked seltzer will spill over into their growing category.
It seems as if gyms can't catch a break. Just months after reopening to the public, gyms and fitness studios now have to be faced with checking proof of vaccination in major cities like New York. Meanwhile, other cities are reinstating indoor mask-wearing, which can also hurt workout attendance.
The 15-minute delivery trend is in full swing -- thanks to the arrival of several ultra-fast grocery services like Fridge No More, Gorillas, Jokr and 1520. These startups, which rely on ghost stores and in-house couriers, are hoping to court urban customers by competing with local grocery and convenience stores.
Brick-and-mortar retail has transformed over the past decade, with less emphasis on in-store sales and more focus on customer experience. Todd Sachse, the founder of retail construction company Sachse Construction, explains how retailers are rethinking how they build out their physical footprint.
For brands that focus on seasonal products, marketing efforts can be tricky to balance throughout the year. Rosé makers, for example, often have to plan for quiet winter months and demand surge during the summer. Yes Way Rosé, which primarily focuses on French-made rosé, is testing out new strategies so that it doesn't rely on only the summer months for sales.
Gender-neutral fashion and apparel is rapidly being embraced by large retailers. While branding is a major factor, some industry experts believe the trend is a long time coming and will only help popularize the category.
In the past, refurbished technology was typically associated with second-rate or used, unwanted inventory. But thanks to the secondhand boom, consumers are increasingly considering professionally refurbished electronics over new ones. As a result, some online marketplaces are boosts in sales.
Nordstrom announced it's purchasing a minority stake in British fashion group Asos, the owner of brands Topshop, Topman, Miss Selfridge and HIIT. The deal is the latest attempt by the department store to diversify its apparel assortment and attract younger shoppers.
Over the years, many health and beauty direct-to-consumer brands have chosen to expand their physical retail via standalone stores or marketplaces. However, there is also a growing trend of partnering with traditional department stores or big box retailers, such as Nordstrom and Target. Urban Outfitters, once known as a hip millennial clothing retailer, is quietly building its own hub of digitally-native skincare and wellness brands.
At the Modern Retail Summit, retail executives will come together to discuss effective strategies for driving sales by building a loyal customer base both online and offline.Book Passes