After growing its private labels alongside selling eco-friendly home essentials by brands like Seventh Generation and Method, Grove Collaborative is venturing into retail. Later this month, the DTC marketplace will launch its cleaning products at nationwide Target locations and on Target's website.
As the demand for delivery eases, pandemic winners are looking to maintain their momentum and retain customers. For example, delivery services Instacart and DoorDash are reportedly thinking about launching rewards credit cards that entice customers with cash back and encourage repeat purchases.
As retailers grapple with shipping delays and massive e-commerce growth, they're looking for more ways to ease pressure on their fulfillment process. To mitigate this, Gap Inc. is planning to roll out a loyalty program feature that rewards higher-tiered customers with faster delivery times.
This year, DTC plants startup Bloomscape introduced a new line of outdoor and patio plants, its first venture outside. The company said the new category is way to retain customers, and attract new ones, as more millennials invest in their homes.
Target being a go-to for DTC brands' physical retail strategy is nothing new. Over the years, the big box retailer has become known for attracting digitally-native brands like Quip, Harry's and Schmidt's to its shelves. Now, the company is tapping young health-focused brands to offer clean alternatives for national over-the-counter names.
Despite the record number of closures of brick and mortar stores over the past year, some retailers are finding an expansion opportunity. Several brands -- especially in booming categories like athleisure and discount stores -- are taking advantage of real estate deals to increase their footprint. Among them are Gap Inc., Lululemon and Dick's Sporting Goods.
With concerns about wasteful packaging increasing, brands are looking for more sustainable and cost-effective options to ship orders. The issue is prompting a slew of startups to create reusable packaging that attracts retail partners. To incentivize brands, these solutions promise environmentally friendly options that offer a better return per-use on cost.
The rise of the "niche online grocery store" is in full effect. The newly-launched Umamicart, which focuses on Asian-inspired ingredients and products, joins other specialty marketplaces looking to reach home cooks via curation and convenience.
As retail brands look for new ways to collect consumer information outside of social feeds, rewards programs are becoming an appealing method to do so. In recent months, several brands have launched or announced loyalty programs meant to reward repeat customers in exchange for feedback and data.
The resale boom has given eBay a lifeline over the past year. Now, the company is hoping to capitalize on the pandemic's growth by investing in tools aimed at secondhand sales, particularly in the collectibles categories. By pivoting back to focusing on refurbished and pre-owned inventory, eBay's latest strategy involves investing in features better fit for selling and buying used goods.
After a year of adapting to online sales and delivery, the alcohol space is planning long-term digital strategies to cater to customers' new tastes. The latest move by Bacardi is a recipe-focused app called Mix Lab, featuring bartender-led tutorials and ingredient recommendations. In the longterm, the company's brand of portfolios can use it to market and sell their products.
For the first time since the coronavirus first hit the U.S., store openings are outpacing closures, according to the latest data by Coresight Research. As vaccination rates increase and the weather warms up, some retailers are finding it the perfect time to delve back into their brick and mortar plans.
Owning the supply chain has become a growing trend among digitally-native brands in recent years. Unlike the first generation of DTC players, emerging companies like Rothys and Caraa are choosing to own their production over partnering with manufacturers. But, as apparel brand Duer came to find during the pandemic, there are limits to what you can realistically own.
The installment payment space is infiltrating local businesses. After a year of customers seeking the financing options from tech startups like Klarna and Affirm, buy now pay later startup Sunbit is hoping to ride that wave by attracting small merchants.
Nearly two decades after launching, Yelp is getting into the reservations game. After years of courting businesses to buy ads on the platform, the company is building tools to regain attraction among businesses, especially hard-hit restaurants and bars. Among the new features are a revamped waitlist, a POS management system and customer-facing iOS widget.
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