more articles by

Gabriela Barkho

  • MAY 31, 2022

    The case for and against Facebook advertising

    For many digitally-native brands, Facebook had been a major part of their advertising strategy – up until its algorithm was impacted by Apple’s iOS 14 privacy changes in April 2021. Since then, digital advertising has been largely upended – with many retail brands rushing to diversify their marketing channel mix to decrease Facebook and Instagram’s dominance. Below, Modern Retail breaks down brands’ case for and against advertising on Facebook.

  • MAY 27, 2022

    ‘A very capital intensive game’: More CPG startups are fundraising to fund wholesale expansion

    The CPG boom was in full swing throughout the pandemic, as many digitally-native brands struck deals with major retailers and grocery chains. In turn, more CPG startups are looking to raise venture capital money to fund capital-intensive wholesale expansion. Beverage and better-for-you brands in particular, have gotten increased investor interest.

  • MAY 25, 2022

    How Rebelstork is building a resale site for baby gear

    Earlier this month, resale platform Rebelstork – which buys back and sells refurbished baby gear – launched in the U.S. The Canadian startup, founded in 2019, is positioning itself as a white-glove and sustainable shopping service for parents. As resale continues to become more popular, more companies like Rebelstork are trying to corner the secondhand market in niche product categories.

  • MAY 25, 2022

    Why BNPL provider Splitit launched a white-label service

    As competition heats up in the space, more BNPL providers are looking to gain an edge by offering new services that other BNPL providers don't. Enter Splitit, which is going the B-to-B route by offering retailers white label BNPL.

  • MAY 23, 2022

    How startups are using rapid delivery apps like Getir for marketing and hype

    When plant-based nuggets maker Simulate launched its new vegan chicken tenders line in early May, the company decided to try out a new marketing strategy: exclusively launching the product on the rapid delivery app Getir before other channels. It's a strategy more brands are opting to try out.

  • MAY 23, 2022

    DTC baby formula startups have temporarily stopped taking on new customers as demand spikes

    Since Similac maker Abbott issued recalls of its products due to bacteria contamination in late February, U.S. retailers have been hit with a formula shortage. Amid the shortage, a number of upstart brands that specialize in organic or clean label baby formula have seen an uptick in customers -- so much so, that some of them have temporarily stopped accepting new customers. DTC formula brands like Bobbie, ByHeart, Kate Farms and Aussie Bubs are all promoting their subscription delivery as a convenient way for parents to get their children food.

  • MAY 18, 2022

    How Italian coffee company Lavazza is tapping into the ready-to-drink category

    127-year-old Italian coffee company Lavazza debuted a ready-to-drink cold brew line in late April, which it is positioning as a play for Gen Z. “For Gen Z, RTD has been a major entryway into coffee,” said Camille Vareille, the head of marketing for Lavazza in the U.S. “Many younger drinkers start out with cold and sweet coffees before moving into variants like espresso.” 

  • MAY 13, 2022

    ‘You’re stretched very thin’: What led a group of Virginia Target workers to unionize

    This week, a Virginia Target store joined the wave of union activity among retail workers. The workers collective, Target Workers Unite, filed the motion with the National Labor Relations Board. The Christiansburg, Virginia, location’s upcoming union election is being led by Adam Ryan, one of the leaders of Target Workers Unite.

  • MAY 12, 2022

    How Carter’s is using its Little Planet brand to test sustainability initiatives

    Baby and kidswear retailer Carter’s is using its newest brand – Little Planet – to test new material and more eco-friendly packaging that caters to more eco-conscious parents. Little Planet launched in mid-2021 and is currently in more than 90 Carter’s stores, with planned expansion into 200 stores this year.

  • MAY 11, 2022

    How 4 e-commerce brands are using product bundles to drive sales

    As inflation continues to rise, more companies are betting on bundles to drive sales. With bundles, the ultimate goal is to create bigger basket sizes, as well as to drive up repeat purchase rates in specific categories. However, some brands are also using the strategy to help reduce supply chain-related costs, such as shipping and packaging.

  • MAY 09, 2022

    How Studs is approaching its ear piercing studio expansion

    After pausing physical expansion during the height of the pandemic, piercing studio startup Studs is plotting a rapid expansion throughout 2022. In the past few weeks, Studs opened two new shops, bringing its total to 11 locations across the country. Five of Studs’ current stores opened during the first four months of the year. As it expands its footprint, Studs is trying to strike a balance between shops in high-trafficked shopping hubs and residential neighborhoods.   

  • MAY 09, 2022

    How one talent management company is pushing to close the creator wage gap

    Founded in 2010, Digital Brand Architects was acquired by United Talent in 2019, and now runs a mentorship program for Black creators that provides training on negotiation tactics and meetings with brands and social media platforms. But most prominently, DBA’s mission includes advocating on behalf of BIPOC creators by ensuring clients receive equal pay and opportunities across the board.

  • MAY 05, 2022

    As the e-commerce boom subsides, Etsy’s growth is slowing down

    Etsy's pandemic-induced sales bump appears to be coming to an end. The company’s net income came in at $86.1 million, down 40.1% compared to a year ago. Furthermore, Etsy sales increased by a lesser-than-expected rate, jumping about 5.2% from year-over-year. This marked the first time the company grew by just a single-digit rate during the pandemic. The slowing demand for Etsy’s marketplace goods is the latest example of e-commerce’s deceleration, especially as more people return to stores.

  • MAY 05, 2022

    How Pinterest is courting alcohol brands

    For years, Pinterest accumulated a community of users who use the platform for DIY project ideas and recipes. More recently, the company has been trying to parlay this by courting alcohol brands to create exclusive paid advertising on its platform.

  • MAY 04, 2022

    ‘You’ve got to have a beautiful display to grab people’s attention’: How BlendJet merchandises in stores

    These days, many brands start out online, where they have control over their merchandising and displays. However, once they start selling through retail partners, they face more challenges such as competing for shelf space and high-traffic aisles. This is why blender brand BlendJet is creating its own store fixtures to cultivate a store-within-store feel.

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Sep 9, 2022

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