Fabletics is the latest fitness apparel brand to get into the virtual workouts space. The athletic apparel company recently launched Fabletics FIT, available free to subscribers and for a monthly fee to outside customers. The move is part of a growing trend of retailers looking to offer services beyond their products.
As the private label boom continues, Dick's Sporting Goods is continuing to invest in its in-house brands. This week, the company announced a new men's athletic apparel brand, called VRST, as its next label within its in-house brand portfolio. The launch arrives following the category's contribution of $1.3 billion to the retailer’s sales during 2020.
A year into the pandemic, digital and mobile have become retailer must haves. Warehouse clubs have typically been behind the times when it comes to those types of services. However, as the success of the Sam's Club shows, Walmart's investment in mobile shopping features has paid off for the subsidiary.
Direct mail marketing is nothing new. Yet the strategy to send print catalogs to customers homes is becoming more popular among brands and retailers. In recent years, DTC brands have successfully tested out direct mail to acquire and retain customers. With people stuck at home due to the coronavirus and the volatile digital advertising market, the traditional method is getting even more traction.
Since launching more than 20 years ago, Simplehuman has become known for its high-end kitchen and bath products, such as the brand's flagship line of trashcans. The company had historically focused more on wholesale distribution and physical retail partnerships. However, founder Frank Yang explained that the pandemic proved an e-commerce DTC strategy is a must for long term growth.
Target's long term plans to capitalize on its record sales year includes investing in its physical stores. In its fourth quarter earnings announcement, the big box retailer unveiled plans to spend $4 billion annually to modernize and automate its existing stores, along with opening new ones near college campuses and metro areas.
For the past decade, Instagram has dominated the marketing strategies of DTC brands trying to reach younger customers. Now, new startups like skincare brand Habit are finding reason to focus on the Gen Z-friendly TikTok, in hopes of becoming less reliant on Instagram and parent company Facebook.
This week, Tonal announced a store-within-store partnership with Nordstrom to bring its workout machines to a national consumer base. The move shows that as the virtual fitness field deepens, so does competition for retail space and customers.
As the hospitality industry continues to adapt to the virtual world, service workers like chefs and bartenders are seeking new opportunities to supplement their lost income. In recent months multiple platforms, like Demi and The Industry Collective, have launched to directly match these experts to everything from brand sponsorships to paying consumers.
Like many retailers, thrift shops have had to adapt to the pandemic by launching online stores. One chain that recently unveiled its online operation is the nonprofit Housing Works. The New York-based organization has historically relied on in-store shopping to support its mission. This year, Housing Works plans to recreate that experience online via an auction and "buy now" e-commerce sites.
Lost packages typically mean lost revenue for retailers. With the current e-commerce sales boom, the chances of having to replace delayed or lost customer orders has increased. Despite having to eat the added costs, a number of brands are figuring out new ways to deal with this mounting problem.
Following into the steps of DTC brands like Harry's and Bevel, Old Spice is opening a barbershop concept store that doubles as a content studio. According to parent company Procter & Gamble, the Columbus, Ohio shop will be open to the public for grooming services. And it shows Old Spice trying out some new experiential marketing strategies.
After years of focusing on growing within large cities like New York and Los Angeles, skincare startup shop Heyday is going the franchise route to expand. The company, which closed a $20 funding round this month, is hoping the addition of a virtual consultation platform will help it gain a bigger presence.
Almost six months after its official debut, Walmart+ has been one of the retailer's successful coronavirus-era rollouts. With Walmart's growing e-commerce sales over the past year, the membership program may help keep the momentum going. In turn, Walmart's answer to Amazon Prime stands to build on the retailer's online grocery and essentials delivery business long after the pandemic.
After brands and retailers have began the 15% Pledge to add diverse products to their shelves, some companies have rolled out the first assortments in time for Black History Month. Retailers like Gap, Macy's and Lowe's have taken the first steps to carry BIPOC-founded products, alongside initiatives like hiring diverse candidates and incubating Black and other founders of color.
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