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Cale Guthrie Weissman

Cale Guthrie Weissman

Cale is the editor-in-chief of Modern Retail. You can email him at cale@modernretail.co

Cale Guthrie Weissman

Cale is the editor-in-chief of Modern Retail. You can email him at cale@modernretail.co

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Urban Outfitters’ 2025 marketing playbook includes a Nike activation, more creator content and posts on Reddit
New DTC toolkit
Urban Outfitters’ 2025 marketing playbook includes a Nike activation, more creator content and posts on Reddit

Urban Outfitters is pulling "a number of different levers" when it comes to marketing this year, including joining forces with Nike, the brand's head of brand marketing and communications, Cyntia Leo, told Modern Retail.

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