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Modern Retail
Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

CPG Playbook

Why Amy’s Kitchen is championing a new certification for non-ultra-processed foods

July 02, 2026
Phone screen that displays a "TikTok" logo sits on a green and white background. Other icons pop up out of the phone, displaying products like lipstick and footwear.
Global Retail

How 3 brands are using TikTok Shop to expand abroad

June 29, 2026
Experiential Marketing

How beauty brands are popping up around World Cup festivities

June 29, 2026
Store of the Future

Levain Bakery is scooping up summer traffic with ice cream collaborations 

June 23, 2026
Creator Playbooks

World Cup tourists go viral for first visits to Buc-ee’s and Walmart. Could brand deals follow?

June 19, 2026
Digital Marketing Redux

How brands like Goldbelly, Chobani and Xochitl are showing up for America 250

June 18, 2026
CPG Playbook

Why more better-for-you brands are leading with taste over health claims

June 16, 2026
Global Retail

Why the World Cup is a make or break moment for retail this summer

June 13, 2026
CPG Playbook

How meat sticks players are trying to find white space in the red-hot category

June 11, 2026
New Economic Realities

Brami’s and Mosh’s recent funding rounds show what’s winning in food right now

June 08, 2026
Digital Marketing Redux

Brands are catching World Cup fever even without official sponsorships

June 08, 2026
Store of the Future

How The Cycle convinced Sprouts to find a place for its menstrual cycle-synced drinks in stores

June 03, 2026
Experiential Marketing

Quince is testing physical retail with pop-ups

June 01, 2026
Creator Playbooks

Pacsun’s CEO on how the brand cracked its Gen Z strategy

May 30, 2026
CPG Playbook

As Target, Walmart and Aldi embrace naturally-colored food, brands rush to meet demand

May 29, 2026
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Top Story
Hint water bets on indulgent dessert flavors to recruit new customers
CPG Playbook
Hint water bets on indulgent dessert flavors to recruit new customers

This week, Hint is launching a limited-edition "Treat Yourself" pack of dessert-inspired, zero-calorie waters. The company is betting on indulgent, sweet flavors to drive adoption among young and new customers.

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