Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

New DTC toolkit

How Roller Rabbit became TikTok’s favorite sleepwear brand

May 11, 2026

CPG Playbook

Kraft Heinz wants to regain market share for its iconic foods like Kraft Mac & Cheese and Capri Sun

May 06, 2026

CPG Playbook

How Molly Baz’s Ayoh managed the cost of reformulating its mayonnaise to swap seed oil for avocado oil

May 05, 2026

New Economic Realities

Legacy retailers like Party City and Staples are increasingly teaming up on shop-in-shops in a bid for relevance

May 04, 2026

CPG Playbook

30 days of using za’atar the wrong way: How spice startup Hayati used repetition to hit 21,000 Instagram followers

April 30, 2026

Store of the Future

Goop Kitchen expands delivery business with New York City launch

April 17, 2026

Digital Marketing Redux

Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media

April 14, 2026

CPG Playbook

Candy brand Behave bet everything on TikTok Shop, went viral and secured a Target launch

April 13, 2026

New Economic Realities

Modern Retail Podcast: Has the latest sneaker bubble officially burst?

April 11, 2026

Store of the Future

Michaels partners with Jonathan Adler to give its home decor section an upgrade

April 09, 2026

CPG Playbook

The Unilever-McCormick deal ushers in a new era for condiments

April 06, 2026

CPG Playbook

Modern Retail Podcast: Why shoppers can’t get enough of limited-edition scents and flavors

April 04, 2026

Digital Marketing Redux

April Fools’ Day gets real: Why some brands are choosing to release actual products on April 1

April 01, 2026

Member Exclusive

Brands Briefing: How oral-care brand Boka made the jump from Erewhon to Walmart

March 31, 2026

Digital Marketing Redux

Malibu taps creator Sabrina Brier for ‘Get Ready With Me’ campaign to promote new Pink spirit

March 31, 2026

< 1 2 3 4 5 6 … 79 >

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Gabriela Barkho

Gabriela Barkho

How Roller Rabbit became TikTok’s favorite sleepwear brand

Kraft Heinz wants to regain market share for its iconic foods like Kraft Mac & Cheese and Capri Sun

How Molly Baz’s Ayoh managed the cost of reformulating its mayonnaise to swap seed oil for avocado oil

Legacy retailers like Party City and Staples are increasingly teaming up on shop-in-shops in a bid for relevance

30 days of using za’atar the wrong way: How spice startup Hayati used repetition to hit 21,000 Instagram followers

Goop Kitchen expands delivery business with New York City launch

Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media

Candy brand Behave bet everything on TikTok Shop, went viral and secured a Target launch

Modern Retail Podcast: Has the latest sneaker bubble officially burst?

Michaels partners with Jonathan Adler to give its home decor section an upgrade

The Unilever-McCormick deal ushers in a new era for condiments

Modern Retail Podcast: Why shoppers can’t get enough of limited-edition scents and flavors

April Fools’ Day gets real: Why some brands are choosing to release actual products on April 1

Brands Briefing: How oral-care brand Boka made the jump from Erewhon to Walmart

Malibu taps creator Sabrina Brier for ‘Get Ready With Me’ campaign to promote new Pink spirit

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Gabriela Barkho

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