Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

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Gabriela Barkho

Gabriela Barkho

Beef tallow is starting to go mainstream on grocery shelves

What’s In Your Cart?: Poppi founder Allison Ellsworth shares favorite food, beauty and wellness finds

Modern Retail Podcast: What’s in and out in food and beverage for 2026

Chicken is having a moment as the high-protein craze continues

Brands Briefing: Wellness brands take over Expo West to woo retail buyers

Bulletproof sheds biohack coffee image for a simpler wellness rebrand

Kim Kardashian’s Update is the latest brand to give energy drinks a refresh with women in mind

Claire’s taps former Walmart exec as new chief merchandising officer

That’s it. launches new fruit bars with varying fiber content as ‘fibermaxxing’ interest explodes

Hims alums launch fiber-boosted sweetener brand Poca

Once Upon a Farm’s IPO signals growing interest in better-for-you kids’ food

How hair-care brand Jupiter turned product theft into a marketing campaign

Brands Briefing: The brands that are ripe for acquisition in 2026

Modern Retail Podcast: The dawn of DTC 3.0

How Boll & Branch leverages AI for operational and creative tasks

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Gabriela Barkho

Gabriela Barkho

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