Urban Outfitters is pulling "a number of different levers" when it comes to marketing this year, including joining forces with Nike, the brand's head of brand marketing and communications, Cyntia Leo, told Modern Retail.
"Love Island USA" has become a cultural phenomenon that many brands can no longer ignore. Ad sales were up 73% across the hit show this season, and "Love Island" has now become an integral part of summer-long marketing campaigns for brands like Poppi.