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Creator Playbooks

Creator Playbooks

‘It scared the hell out of me to hand over the keys’: What brands have learned from creator partnerships

October 01, 2026

Featured

Digital Marketing Redux

How Pure Daily Care designed a new product with TikTok scrollers in mind

October 29, 2025

Skin-care brand Pure Daily Care took cues from TikTok Shop when developing packaging for its latest product, a liquid acne patch called the Zap Patch.

Member Exclusive

Marketplace Briefing: Amazon looks to take a greater slice of the affiliate pie with Creator Connections

October 16, 2025

The holiday season will serve as an important test for Amazon's affiliate marketplace, Creator Connections.

New DTC toolkit

Urban Outfitters’ 2025 marketing playbook includes a Nike activation, more creator content and posts on Reddit

May 15, 2025

Urban Outfitters is pulling "a number of different levers" when it comes to marketing this year, including joining forces with Nike, the brand's head of brand marketing and communications, Cyntia Leo, told Modern Retail.

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Creator Playbooks

Creators are moving up their holiday content calendars

September 21, 2026

Creator Playbooks

How the role of creators has evolved in the fashion and beauty industries

September 18, 2026

Sponsored

Why seasonal success depends on early media allocation

August 25, 2026

Creator Playbooks

Exclusive: Beauty service Ipsy is becoming a marketing solutions company, too

August 25, 2026

Creator Playbooks

Why more celebrity-led brands are shutting down

August 25, 2026

Creator Playbooks

Inside Sticki Rolls’ YouTube strategy to tap Gen Alpha

August 19, 2026

Member Exclusive

Brands Briefing: Ugg’s latest creators aren’t conventional fashion influencers. They’re art students

August 18, 2026

Member Exclusive

Brands Briefing: More brands are on the hunt for a head of TikTok Shop as they try to define a social commerce strategy

August 11, 2026

Member Exclusive

Modern Retail+ Research: Brands are expanding their creator marketing strategies

July 28, 2026

Creator Playbooks

More brands are leaning on founders to drive social content

July 22, 2026

Member Exclusive

Brands Briefing: Why employee-generated content is a priority for brands like Starbucks and Mephisto

July 21, 2026

Creator Playbooks

Sam’s Club takes Manhattan for wellness event with creators

July 17, 2026

Creator Playbooks

Talent agencies are training creators to act like retailers

June 23, 2026

Creator Playbooks

World Cup tourists go viral for first visits to Buc-ee’s and Walmart. Could brand deals follow?

June 19, 2026

Creator Playbooks

Pacsun’s CEO on how the brand cracked its Gen Z strategy

May 30, 2026

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Top Story

Member Exclusive

Big-Box Briefing: What to watch for as Amazon, Target and Walmart host their fall sales

Next week, Amazon, Target and Walmart all kick off their major fall sales, in what will be a key test of consumer demand ahead of the all-important holiday season. Here's what we're watching for.

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