Creator Playbooks Archives

How Pure Daily Care designed a new product with TikTok scrollers in mind

October 29, 2025

Skin-care brand Pure Daily Care took cues from TikTok Shop when developing packaging for its latest product, a liquid acne patch called the Zap Patch.

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Marketplace Briefing: Amazon looks to take a greater slice of the affiliate pie with Creator Connections

October 16, 2025

The holiday season will serve as an important test for Amazon's affiliate marketplace, Creator Connections.

New DTC toolkit

Urban Outfitters’ 2025 marketing playbook includes a Nike activation, more creator content and posts on Reddit

May 15, 2025

Urban Outfitters is pulling "a number of different levers" when it comes to marketing this year, including joining forces with Nike, the brand's head of brand marketing and communications, Cyntia Leo, told Modern Retail.

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Modern Retail+ Research 2026 Creator Marketing Index: A brand guide to effective social media campaigns

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How Pure Daily Care designed a new product with TikTok scrollers in mind

Marketplace Briefing: Amazon looks to take a greater slice of the affiliate pie with Creator Connections

Urban Outfitters’ 2025 marketing playbook includes a Nike activation, more creator content and posts on Reddit

More Stories

Shapermint is on track to hit $10M in TikTok Shop sales by targeting women ages 35-65

‘It scared the hell out of me to hand over the keys’: What brands have learned from creator partnerships

Why holiday returns demand fresh thinking from retailers

Creators are moving up their holiday content calendars

How the role of creators has evolved in the fashion and beauty industries

Exclusive: Beauty service Ipsy is becoming a marketing solutions company, too

Why more celebrity-led brands are shutting down

Inside Sticki Rolls’ YouTube strategy to tap Gen Alpha

Brands Briefing: Ugg’s latest creators aren’t conventional fashion influencers. They’re art students

Brands Briefing: More brands are on the hunt for a head of TikTok Shop as they try to define a social commerce strategy

Modern Retail+ Research: Brands are expanding their creator marketing strategies

More brands are leaning on founders to drive social content

Brands Briefing: Why employee-generated content is a priority for brands like Starbucks and Mephisto

Sam’s Club takes Manhattan for wellness event with creators

Talent agencies are training creators to act like retailers