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Digiday Media

Creator Playbooks

Creator Playbooks

Talent agencies are training creators to act like retailers

June 23, 2026

Featured

Digital Marketing Redux

How Pure Daily Care designed a new product with TikTok scrollers in mind

October 29, 2025

Skin-care brand Pure Daily Care took cues from TikTok Shop when developing packaging for its latest product, a liquid acne patch called the Zap Patch.

Member Exclusive

Marketplace Briefing: Amazon looks to take a greater slice of the affiliate pie with Creator Connections

October 16, 2025

The holiday season will serve as an important test for Amazon's affiliate marketplace, Creator Connections.

New DTC toolkit

Urban Outfitters’ 2025 marketing playbook includes a Nike activation, more creator content and posts on Reddit

May 15, 2025

Urban Outfitters is pulling "a number of different levers" when it comes to marketing this year, including joining forces with Nike, the brand's head of brand marketing and communications, Cyntia Leo, told Modern Retail.

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Creator Playbooks

World Cup tourists go viral for first visits to Buc-ee’s and Walmart. Could brand deals follow?

June 19, 2026

Creator Playbooks

Pacsun’s CEO on how the brand cracked its Gen Z strategy

May 30, 2026

Sponsored

Retail marketers are at a crossroads — here’s how they can adapt

May 20, 2026

Medicube, Crocs are betting on TikTok Shop for discovery e-commerce

May 20, 2026

What Gen Z wants from brands instead of the traditional sales funnel

May 12, 2026

Member Exclusive

Brands Briefing: Aerie drew thousands of applicants for its creator program with a key rule: no AI

May 12, 2026

Member Exclusive

Here comes the brand: Inside the business of influencer weddings

May 12, 2026

Creator Playbooks

Why Target killed its creator program, launched 2 new ones

May 12, 2026

Top Story

Store of the Future

Levain Bakery is scooping up summer traffic with ice cream collaborations

Levain Bakery is betting on new ice cream items and collaborations to drive sales during its slow summer months.

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