Brands Briefing: Aerie drew thousands of applicants for its creator program with a key rule: no AI
May 12, 2026
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Digiday Media
Modern Retail’s survey — which has been conducted annually since 2022 — found that marketers’ adoption of AI technology has risen significantly. In 2022, 44% of brand and agency pros said their companies were investing in AI technology. That percentage rose to 57% in 2023 and 71% in 2024, before hitting 86% in 2025.
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