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Modern Retail
Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

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Top Story
Brands Briefing: Fragrance brands bet on ‘street scent’ pop-ups to capture holiday buzz
Member Exclusive
Brands Briefing: Fragrance brands bet on ‘street scent’ pop-ups to capture holiday buzz

The fragrance space is more competitive than ever, and it's a category in which holiday sales are particularly crucial. This year, fragrance brands are turning to more experiential activations and dispersing their scents in public spaces to bring customers in.

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