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Modern Retail
Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

NRF

Celebrities promote brand strategies at NRF’s Big Show

January 17, 2024
NRF

At NRF, tech vendors try to catch the eyes — and budgets — of retailers

January 16, 2024
Retail industry challenges
New Economic Realities

Modern Retail Rundown: Nike shakeups, Rent the Runway restructuring & DTC fire sales

January 13, 2024
NRF

NRF’s Big Show is all about AI in 2024, as retail’s biggest conference has become a tech event 

January 12, 2024
Digital Marketing Redux

As running clubs explode in popularity, brands are tapping these groups for sampling opportunities and sponsorships

January 11, 2024
Member Exclusive

DTC Briefing: Ready or not, it is time for startups to say goodbye to the third-party cookie

January 09, 2024
Retail industry challenges
New Economic Realities

Modern Retail Rundown: Price hikes backfire, Shein & Temu suppliers struggles & Peloton’s TikTok partnership

January 06, 2024
CPG Playbook

Beverage brands of all kinds are clamoring to stand out during Dry January

January 05, 2024
Digital Marketing Redux

Influencer agencies report mixed experiences with TikTok Shop

January 04, 2024
dtc startup
Member Exclusive

DTC Briefing: Why some brands are still holding off on wholesale

January 02, 2024
'Whack a mole' game with dollar signs popping out
New Economic Realities

After a bumpy year, consumer investors begin planning for 2024

January 02, 2024
Purple handbag balloon on purple background with white clouds
Global Retail

After a slowdown, luxury brands are changing course

January 02, 2024
New Economic Realities

Why 2023 was the year of the retail fire sale

December 27, 2023
Retail industry challenges
New Economic Realities

Modern Retail Rundown: Global politics impact retailers, Rite Aid’s legal troubles & and the rise of thrifted holiday gifts

December 23, 2023
Women livestreaming herself holding a handbag, popping out of a phone screen surrounded by sunglasses, sunscreen, lipstick, and other beauty products. Illustration is on a navy blue background.
Store of the Future

More platforms are helping influencers make wish lists for fans

December 22, 2023
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Top Story
What happened when Bubba took its new brand identity to Lollapalooza
Experiential Marketing
What happened when Bubba took its new brand identity to Lollapalooza

Bubba, known for large insulated kegs, popped up at Lollapalooza to push its new look and brand identity. Here's what the brand learned about what it takes to pull off a successful activation.

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