Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Digital Marketing Redux

Brands are desperate to jump on Barbie bandwagon even without official collaborations

July 21, 2023

New DTC toolkit

Daily Harvest launches in retail with Kroger partnership

July 20, 2023

CPG Playbook

Inside Lysol’s post-pandemic R&D roadmap

July 19, 2023

CPG Playbook

How General Mills is using rewards to generate loyalty across its brand portfolio

July 17, 2023

New Economic Realities

Modern Retail Rundown: A Prime Day postmortem, the impact of a UPS strike & increased scrutiny of energy drinks

July 15, 2023

Member Exclusive

Amazon Briefing: Key takeaways from Prime Day 2023

July 13, 2023

New Economic Realities

Retailers brace for the return of student loan repayments

July 12, 2023

Member Exclusive

DTC Briefing: Why Urban Skin Rx tested a $1 flash sale to acquire new customers

July 11, 2023

New Economic Realities

Modern Retail Rundown: Brands flock to Threads, Christmas Tree Shops shutters & Claire’s postpones IPO

July 08, 2023

New Economic Realities

Inside Aldi’s strategy to slash grocery prices

July 07, 2023

Digital Marketing Redux

Brands and founders take a ‘slightly unhinged’ approach to Meta’s Threads in its first day

July 07, 2023

New DTC toolkit

Snoop Dogg’s pet care line is entering Petco, PetSmart and Kohl’s

July 06, 2023

Digital Marketing Redux

How brands are getting creative with summer out-of-home campaigns

July 03, 2023

CPG Playbook

How one kids food startup is partnering with the show ‘Daniel Tiger’s Neighborhood’ on allergen education

June 30, 2023

Digital Marketing Redux

What anti-LGBTQ protests mean for Pride Month campaigns going forward

June 30, 2023

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Gabriela Barkho

Gabriela Barkho

Brands are desperate to jump on Barbie bandwagon even without official collaborations

Daily Harvest launches in retail with Kroger partnership

Inside Lysol’s post-pandemic R&D roadmap

How General Mills is using rewards to generate loyalty across its brand portfolio

Modern Retail Rundown: A Prime Day postmortem, the impact of a UPS strike & increased scrutiny of energy drinks

Amazon Briefing: Key takeaways from Prime Day 2023

Retailers brace for the return of student loan repayments

DTC Briefing: Why Urban Skin Rx tested a $1 flash sale to acquire new customers

Modern Retail Rundown: Brands flock to Threads, Christmas Tree Shops shutters & Claire’s postpones IPO

Inside Aldi’s strategy to slash grocery prices

Brands and founders take a ‘slightly unhinged’ approach to Meta’s Threads in its first day

Snoop Dogg’s pet care line is entering Petco, PetSmart and Kohl’s

How brands are getting creative with summer out-of-home campaigns

How one kids food startup is partnering with the show ‘Daniel Tiger’s Neighborhood’ on allergen education

What anti-LGBTQ protests mean for Pride Month campaigns going forward

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Gabriela Barkho

Gabriela Barkho

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