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In-depth analysis, interviews and news about innovative technology solutions from the authority on the reinvention of the retail industry.

Digital Marketing Redux

What went wrong with ChatGPT’s Instant Checkout

March 27, 2026

Featured

Digital Marketing Redux

Ulta, Best Buy and Adidas dominate AI holiday shopping mentions

December 04, 2025

As more people use ChatGPT to do their holiday shopping, big companies like Ulta, Adidas and Best Buy seemed to dominate mentions in Black Friday shopping queries, according to data from Profound.

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Shoptalk

Lowe’s wants to roll out personalized website to all customers by end of 2026

March 27, 2026

Shoptalk

Why Wayfair isn’t ‘dogmatic’ about its AI usage

March 26, 2026

Moving deliberately rather than fast: How brands and retailers are achieving AI success

March 26, 2026

Shoptalk

Sales from major brands on TikTok Shop nearly doubled in 2025, drawing Ulta and Sally Beauty

March 26, 2026

Q&A

Lowe’s is fighting to prevent AI agent overload

March 24, 2026

Global Retail

Alibaba’s vision for the agentic era comes into focus as it targets $100B in AI and cloud revenue over 5 years

March 20, 2026

Member Exclusive

Marketplace Briefing: Amazon says customers make three times more purchases using Alexa+ on devices than the original version

March 19, 2026

The Marketplace Boom

Some creators don’t see immediate value in Instagram’s controversial ‘Shop the Look’ AI test

March 19, 2026

Digital Marketing Redux

Retailers turn to digital rebates as alcohol sales slump

March 16, 2026

Global Retail

Shopify says purchases are coming ‘inside ChatGPT’ through agentic storefronts as OpenAI retreats on Instant Checkout

March 12, 2026

Member Exclusive

Marketplace Briefing: Amazon expands AI-powered Shop Direct program that lets customers buy from other retailers’ sites

March 12, 2026

Store of the Future

Customer reviews become a key battleground as AI revolutionizes product discovery

March 12, 2026

Digital Marketing Redux

Furniture.com was built for SEO. Now it’s trying to crack AI search

March 11, 2026

New Economic Realities

From Boll & Branch to Bogg, brands are battling a surge of AI-driven return fraud

March 02, 2026

New Economic Realities

Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools

February 25, 2026

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Digital Marketing Redux

What went wrong with ChatGPT’s Instant Checkout

OpenAI's pivot away from Instant Checkout within ChatGPT underscores that shoppers simply aren't ready to hand off the checkout experience to an AI agent. Modern Retail examines what went wrong and what retailers are pivoting to next.

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What went wrong with ChatGPT’s Instant Checkout

Featured

Ulta, Best Buy and Adidas dominate AI holiday shopping mentions

More Stories

Lowe’s wants to roll out personalized website to all customers by end of 2026

Why Wayfair isn’t ‘dogmatic’ about its AI usage

Moving deliberately rather than fast: How brands and retailers are achieving AI success

Sales from major brands on TikTok Shop nearly doubled in 2025, drawing Ulta and Sally Beauty

Lowe’s is fighting to prevent AI agent overload

Alibaba’s vision for the agentic era comes into focus as it targets $100B in AI and cloud revenue over 5 years

Marketplace Briefing: Amazon says customers make three times more purchases using Alexa+ on devices than the original version

Some creators don’t see immediate value in Instagram’s controversial ‘Shop the Look’ AI test

Retailers turn to digital rebates as alcohol sales slump

Shopify says purchases are coming ‘inside ChatGPT’ through agentic storefronts as OpenAI retreats on Instant Checkout

Marketplace Briefing: Amazon expands AI-powered Shop Direct program that lets customers buy from other retailers’ sites

Customer reviews become a key battleground as AI revolutionizes product discovery

Furniture.com was built for SEO. Now it’s trying to crack AI search

From Boll & Branch to Bogg, brands are battling a surge of AI-driven return fraud

Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools

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