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In-depth analysis, interviews and news about innovative marketing approaches from the authority on the reinvention of the retail industry.

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Member Exclusive

CMO Strategies: A guide to marketers’ investments and streaming platforms’ ad innovations — from Amazon to YouTube

May 01, 2025

Supply Chain Shakeup

Why one brand is dropping its prices while tariffs are pushing costs up across retail

April 30, 2025

New Economic Realities

‘Let’s skip the corporate-speak’: How brands are perfecting the art of the ‘tariff email’

April 28, 2025

Sponsored

Why the next era of social commerce relies on infrastructure, not influencers

April 28, 2025

Digital Marketing Redux

Why Selena Gomez’s Rare Beauty is betting on Substack as brands embrace long-form content

April 28, 2025

New Economic Realities

Menswear brand Mack Weldon puts a price lock on underwear to drive sales amid tariff uncertainty

April 25, 2025

Digital Marketing Redux

American Eagle debuts a new affiliate program as it looks to ‘the next phase’ in social shopping

April 23, 2025

Member Exclusive

Brands Briefing: What brands should know before jumping into Substack

April 22, 2025

Food brands turn to promotions to drive sales of candy, snacks and other non-essentials as shoppers tighten their wallets

April 22, 2025

Digital Marketing Redux

Why brands like Blueland and Faherty are turning to sustainability activists for collaborations

April 21, 2025

Digital Marketing Redux

Faced with tariff spending fears, brands look to Amazon’s search ads and DSP

April 21, 2025

More brands turn to ‘tariff sales’ to drive demand before prices increase

April 16, 2025

Member Exclusive

CMO Strategies: Retail media continues to mature, as RMNs like Gopuff and Ulta build on their strengths

April 16, 2025

Member Exclusive

Brands Briefing: Tariffs are putting pressure on marketing budgets

April 15, 2025

Digital Marketing Redux

‘A powerful, sticky occasion’: Egg dyeing demand persists even as egg prices hit $6 a dozen

April 15, 2025

New Economic Realities

Modern Retail Podcast: Marketers sound off on tariffs and retail strategies, plus how Hanna Andersson built its loyalty program

April 12, 2025

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Top Story

New DTC toolkit

Exclusive: How Calpak developed its first kids’ collection of backpacks and lunch bags

A year after launching baby gear, bag brand Calpak is focusing on another young demographic: kids.

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