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Modern Retail
Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Store of the Future

Walgreens is accelerating plans to invest more in health care

October 15, 2021
Marketing

How Clairol planned a digital ad campaign to boost a Target sale

October 08, 2021
Philadelphia Eagles quarterback Jalen Hurts gets ready to throw a football on the field
Store of the Future

Why Eastbay is launching a new private label line

October 07, 2021
Photograph of USPS packages.
Retailers

Online retail startups are bracing for a USPS slowdown

October 06, 2021
Photograph of National Tree Company Christmas trees.
Retailers

How National Tree Company is preparing for the holiday decor rush

October 05, 2021
Image of earrings.
Member Exclusive

Claire’s S-1 annotated: A mall brand invests in e-commerce

September 30, 2021
Screenshot of Google Lens in Chrome desktop.
Retailers

How Google is trying to improve product search with its latest update

September 30, 2021
Illustration of 3 people sitting around a table that has a Facebook logo on it.
Marketing

How 3 DTC brands are reallocating their advertising spend after Apple’s iOS 14 update

September 28, 2021
Photograph of Joann's chief customer officer, Chris DiTullio.
Q&A

Joann’s chief customer officer Christopher DiTullio on getting shoppers back into stores

September 27, 2021
Photograph of a man holding a bottle of wine.
New DTC toolkit

Inside Firstleaf’s data-driven approach to wine subscriptions

September 27, 2021
Photograph of a person holding a Taco Bell taco.
Marketing

How subscriptions became quick service restaurants’ hottest marketing trend

September 24, 2021
Photograph of two young girls surrounded by various products from Claire's.
Store of the Future

Claire’s introduces subscription boxes as part of its revamped e-commerce strategy

September 22, 2021
Photograph of Uniqlo USA’s CEO Daisuke Tsukagoshi.
Q&A

Uniqlo USA CEO Daisuke Tsukagoshi on rethinking the role of stores

September 20, 2021
Photograph of a man changing a tire on a car.
Retailers

As used car sales soar, auto upkeep businesses are booming

September 20, 2021
Photograph of a Zara store.
Earnings

How Zara recovered to surpass pre-pandemic sales

September 17, 2021
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Top Story
‘It was such a no-brainer:’ Why viral TikTok oral-care company Nobs dropped its company name
Digital Marketing Redux
‘It was such a no-brainer:’ Why viral TikTok oral-care company Nobs dropped its company name

Nobs, formerly Biom, rebranded to name itself after its hero product. Here's what it took for the fledgling startup to rebrand.

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