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Modern Retail
Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Illustration of a pile of holiday gifts.
Retailers

How retailers are handling the record number of post-holiday returns

January 06, 2022
Pop Up Grocer's Miami store
Store of the Future

As Omicron cases rise, retail startups halt in-person events but continue store openings

January 05, 2022
Produce display at Erewhon Market
Retailers

How Erewhon Market became the coveted stamp of approval for CPG startups

January 04, 2022
Podcasts

Chain Reactions: Oats Overnight’s Brian Tate on building a CPG plant

December 30, 2021
Retailers

‘We have redefined normal’: Experts predict when and how the supply chain crisis will end

December 29, 2021
Retailers

How 2021 became the year of the retail IPO

December 28, 2021
Podcasts

Chain Reactions: Paravel’s Andy Krantz on getting creative to make the most of container ships

December 23, 2021
Shoes from startup Della Terra
Retailers

Inside footwear brand Della Terra’s shared revenue wholesale model

December 23, 2021
Mock up of Google's local inventory ads
Member Exclusive

How national retailers are working with Google on localized shopping ads

December 20, 2021
Rebag's new resale store
Q&A

Rebag founder Charles Gorra on building automated resale tools

December 16, 2021
Podcasts

Chain Reactions: Exploding Kittens’ Carly McGinnis on diversifying manufacturing

December 16, 2021
Marketing

How brands are incorporating text messages into their holiday marketing strategies

December 14, 2021
Holiday gifts from Brooklyn Candle Studio
Store of the Future

This holiday season, ‘American-made’ holds a different importance for brands

December 13, 2021
Earnings

Lululemon’s Mirror struggles among crowded connected fitness space

December 10, 2021
gift boxes
Retailers

How retailers are promoting their holiday shipping cut-off dates

December 10, 2021
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Top Story
Beverage brands update Dry January marketing based on changing consumer habits
CPG Playbook
Beverage brands update Dry January marketing based on changing consumer habits

Beverage brands in the nonalcoholic space are consistently tweaking their messaging to reflect consumers' drinking habits. With Dry January underway, this means using encouraging messaging that's less shameful.

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