Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers -- even if shoppers think otherwise.

Tariffs

Why tariff refunds won’t necessarily go back to consumers

April 29, 2026

Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers -- even if shoppers think otherwise.

‘It’s like getting Taylor Swift tickets’: Brands rush to request tariff refunds, with some snags

April 21, 2026

The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.

Other news to know

  • Amazon sellers’ new struggles
  • Amazon hit pause on a controversial change to its advertising payment system after backlash from sellers who said the update would strain their finances.
  • Amazon merchants are bracing for more cash flow troubles and margin pressure this year, thanks to a bevy of new fees and policy changes. 
  • One major part of Amazon’s business was largely absent from CEO Andy Jassy’s annual shareholder letter this year: the millions of sellers who power the company’s marketplace.
Top Stories Apr 30

What we know about Best Buy’s next CEO Jason Bonfig

April 29, 2026

While last week's announcement of the departure of Best Buy CEO Corie Barry was a surprise to many, the choice of Jason Bonfig as her successor is less so. Here's what we know about him

Live-shopping platform Whatnot taps Shopify to reach millions of merchants as it chases growth

April 29, 2026

Whatnot, the livestream shopping app, now integrates directly with Shopify, opening the door for millions of merchants to sell on its platform.

Brands Briefing: How higher oil prices are shaking up the footwear industry

April 28, 2026

Shoe brands are under pressure as the U.S.-Iran conflict squeezes the global oil supply. Not only are higher oil prices driving up shipping costs, but they're also making shoe production more expensive.

Quip’s latest ad wasn’t AI-generated. People were convinced it was

April 28, 2026

Quip’s latest ad was entirely human-made, but it still received social media comments from people who assumed it was generated with AI. Here's how the brand responded.

Tariffs

‘It’s like getting Taylor Swift tickets’: Brands rush to request tariff refunds, with some snags

April 21, 2026

The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.

Why Dame is refunding $10,000 in tariff surcharges to customers

March 03, 2026

Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.

Marketplace Briefing: Online merchants aren’t lowering prices despite Supreme Court ruling

February 26, 2026

Many Amazon sellers and online brands say they won’t cut prices despite the Supreme Court ruling that struck down Trump’s tariffs.

Podcasts

Technology

Dollar General prioritizes in-store audio over digital screens

April 21, 2026

As retailers start to experiment with digital screens to display advertising in stores, Dollar General is taking a more old-school approach.

Lowe’s aims to make mulch buying easier with AI

April 20, 2026

Lowe’s is using AI to improve the mulch-buying process — a critical piece of spring sales for the home improvement retailer. Through a new AI-powered feature called “Mulch Me Now,” Lowe’s Mylow AI assistant will help customers calculate how much mulch they need.

From Prime Day and Black Friday to surprise spikes: Why retailers are rethinking peak sales readiness

February 19, 2026

“Peak sales event” is still a common phrase in retail, and the big calendar moments like holidays and Amazon’s Prime Day absolutely matter. But treating peaks as isolated, predictable windows is outdated. Today, demand can surge at any time. A viral TikTok, a surprise influencer drop or a flash sale on a random Tuesday in […]

Marketing

Moving on from ‘reach without resonance’: Modern Retail’s Marketing Summit defines new industry directives

April 29, 2026

At last week’s Modern Retail Marketing Summit, brand and retail executives used town-hall and working-group discussions to workshop their next strategies, considering current macroeconomic challenges. These are the practices marketers will be championing moving forward, based on these discussions. 

Glass moving trucks bedazzled with the "Urban Outfitters" company name sit on a New York City street

How Urban Outfitters co-creates campaigns with Gen Z

April 28, 2026

Urban Outfitters likes to say it doesn’t just create campaigns with Gen Z — it also produces campaigns with them. UO’s Cyntia Leo shares how the brand does exactly that.

Starbucks ends its Coffee Loop rewards pilot after six months

April 24, 2026

Starbucks is shutting down its rewards program, “Coffee Loop,” which operated on a premise of “buy nine drinks, get one free.”

Operations

Suri got shoppers on board with recycling toothbrush heads. Now, it is turning them into soap dishes

April 28, 2026

Oral care brand Suri has put true circularity at the heart of its next product line, turning recycled toothbrush heads into soap dishes. Here’s what it took to pull that off.

Williams-Sonoma relaunches Dormify a year after acquiring IP

April 27, 2026

Williams-Sonoma, Inc. is officially relaunching dorm room furnishings brand Dormify after acquiring its intellectual property in May.

Retailers like Pact, MaryRuth’s and Ollie turn customer experience into a growth function

April 15, 2026

For years, the business case for customer experience was defensive: keep costs down, handle volume and prevent complaints from going viral. CX teams existed to contain damage, not create value. That framing is collapsing — and the retailers leading the shift aren’t just running their support operations more efficiently. They’re redefining the function of CX. […]