AI Strategies Archives

Legacy skin-care brands are restructuring PDPs to stay visible in GEO AI search

February 12, 2026

As generative AI reshapes product discovery, Borghese and RoC outline how they are rebuilding PDPs, content and search strategy to maintain visibility.

Digital Marketing Redux

How AI is reinventing the holiday gift guide

November 03, 2025

Gift guides are getting hyper-specific and more individualized as brands bet on gift guides to boost their AI strategies.

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Legacy skin-care brands are restructuring PDPs to stay visible in GEO AI search

How AI is reinventing the holiday gift guide

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