Amazon sellers are experimenting with new ways to optimize product listings for the AI chatbot Rufus, adding more conversational language and product details despite limited guidance from Amazon on how the tool ranks products.
As more people use ChatGPT to do their holiday shopping, big companies like Ulta, Adidas and Best Buy seemed to dominate mentions in Black Friday shopping queries, according to data from Profound.
Walgreens wants to make digital in-store ad placements a bigger part of its retail media business. The chain plans to add digital screens with advertising and educational content in 1,200 of its stores beginning in October, a partnership with in-store media firm Looma.