Amazon sellers are experimenting with new ways to optimize product listings for the AI chatbot Rufus, adding more conversational language and product details despite limited guidance from Amazon on how the tool ranks products.
As more people use ChatGPT to do their holiday shopping, big companies like Ulta, Adidas and Best Buy seemed to dominate mentions in Black Friday shopping queries, according to data from Profound.
As digital price tags have gained more prominence over the last few years, some shoppers and legislators have feared they would lead to "dynamic pricing," charging customers different prices based on the timing of their purchase or, worse, their individual data.