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In-depth analysis, interviews and news about innovative marketing approaches from the authority on the reinvention of the retail industry.

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Digital Marketing Redux

‘A very big part of our media spend’: Why Peace Out Skincare is increasingly branching out from TikTok

December 20, 2022

New DTC toolkit

Why brands and retailers like Ross-Simons and Macy’s are jumping on the advent calendar bandwagon

December 19, 2022

Digital Marketing Redux

How ‘drinking in moderation’ became a popular holiday tagline for both alcoholic and zero-proof beverages

December 16, 2022

Member Exclusive

How bedding brand Cozy Earth built out an in-house affiliate program

December 16, 2022

Digital Marketing Redux

Why Ritual is leaning into podcast ads to attract loyal customers

December 15, 2022

New DTC toolkit

‘An affordable luxury’: Why so many DTC startups are launching candles

December 14, 2022

Member Exclusive

DTC Briefing: After two years of disruptions, holiday pop-ups make a splashy return

December 13, 2022

New Economic Realities

Poshmark, ThredUp and Depop are pushing secondhand gifts for the holidays

December 13, 2022

Member Exclusive

Why brands like Calpak and Homethreads use SMS for live customer service

December 09, 2022

‘Without having a clear aesthetic, you can’t survive as a brand’: How Esprit is rebranding itself for a 2023 U.S. comeback

December 09, 2022

‘We had gotten old’: Lee Jeans exec Chris Waldeck on energizing the century-old denim brand

December 08, 2022

Member Exclusive

Modern Retail Research: Brands are prioritizing TikTok marketing for holiday

December 08, 2022

New DTC toolkit

‘A crowd draws a crowd’: Why DTC brands are seeking a spot in D.C.’s Georgetown neighborhood

December 07, 2022

How Barilla is trying to go premium with its new pasta line

December 05, 2022

Digital Marketing Redux

‘A walking billboard’: Grocery and convenience stores are increasingly investing in branded merch

December 05, 2022

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Top Story

New Economic Realities

Unpacked: What federal rule rollbacks could mean for the future of BNPL

Shifting federal rules are having an impact on the world of BNPL firms, with the potential for fewer disclosures to consumers.

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