The Latest Marketing News for the Retail Industry

As big brands flood the podcast ad space, startups are refining strategies to stand out

December 05, 2025

As podcast advertising becomes even more competitive, smaller brands are trying to fine-tune their strategies and spending to best reach their target demo.

Digital Marketing Redux

Behind True Religion’s Gen-Z playbook, from Snapchat to college tours

November 10, 2025

Millennial-favorite mall brand True Religion is starting to make inroads with Gen Z, too. Here's how the brand is looking to spark momentum with a younger consumer.

Digital Marketing Redux

‘The new white space’: Why M.M.LaFleur is creating a dedicated LinkedIn strategy

November 05, 2025

M.M.LaFleur is posting more organic content on LinkedIn. Now, it's tracing sales and engagement back to the platform.

Sections

Explore

Topics

Digiday Media

Events

Awards

Topgolf hasn’t done much retail media, licensing. Its new CEO wants to change that

Featured

As big brands flood the podcast ad space, startups are refining strategies to stand out

Behind True Religion’s Gen-Z playbook, from Snapchat to college tours

‘The new white space’: Why M.M.LaFleur is creating a dedicated LinkedIn strategy

More Stories

Hershey is using AI to strategize for s’mores season

The new AI playbook: The rules brands are setting around customer-facing content

AI is changing retail commerce integrations, but it isn’t vibe coding

Beyond the backlash: What the Neutrogena controversy says about long-term brand loyalty

Inside Sticki Rolls’ YouTube strategy to tap Gen Alpha

Brands Briefing: Ugg’s latest creators aren’t conventional fashion influencers. They’re art students

How H&M, Chobani, UrbanStems and Teleties are refining their partnership strategies

What it takes to succeed as a DTC brand today

How Stanley 1913 is adapting its marketing for the AI search era, without losing a ‘human touch’

Walmart-backed gaming publication lays off editorial team

Brands Briefing: More brands are on the hunt for a head of TikTok Shop as they try to define a social commerce strategy

Walmart finally lets advertisers exclude certain search terms

TikTok Shop is increasingly attracting brands selling high-ticket items

What’s driving frozen yogurt’s second act, as 16 Handles and Go Greek experience a renaissance

Foot Locker invests in more long-form content as it continues its turnaround