The Latest Marketing News for the Retail Industry

As big brands flood the podcast ad space, startups are refining strategies to stand out

December 05, 2025

As podcast advertising becomes even more competitive, smaller brands are trying to fine-tune their strategies and spending to best reach their target demo.

Digital Marketing Redux

Behind True Religion’s Gen-Z playbook, from Snapchat to college tours

November 10, 2025

Millennial-favorite mall brand True Religion is starting to make inroads with Gen Z, too. Here's how the brand is looking to spark momentum with a younger consumer.

Digital Marketing Redux

‘The new white space’: Why M.M.LaFleur is creating a dedicated LinkedIn strategy

November 05, 2025

M.M.LaFleur is posting more organic content on LinkedIn. Now, it's tracing sales and engagement back to the platform.

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‘We aren’t impacted’: Lettuce brands are on an awareness push amid the cyclospora outbreak

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As big brands flood the podcast ad space, startups are refining strategies to stand out

Behind True Religion’s Gen-Z playbook, from Snapchat to college tours

‘The new white space’: Why M.M.LaFleur is creating a dedicated LinkedIn strategy

More Stories

The back-to-school denim wars are starting earlier and lasting longer

More brands are leaning on founders to drive social content

The state of agentic storefronts: How AI agents guide shoppers on frictionless, full-funnel journeys

Brands Briefing: Why employee-generated content is a priority for brands like Starbucks and Mephisto

Albertsons’ new ‘micro sitcom’ is a big deal for retail media

The World Cup provided a much-needed boost to the retail industry this summer

‘The store is a lemonade stand’: Brands are lending their retail spaces to other brands for events

Sam’s Club takes Manhattan for wellness event with creators

Modern Retail+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

DTC brands are finding growth with older customers

Brands won this season of ‘Love Island USA’

Hispanic shoppers and pro customers are key to The Home Depot’s World Cup retail media strategy

Marketplace Briefing: AI traffic is poised to reshape the Amazon funnel

How Dollar Shave Club decides when to use AI-generated creative

Kohl’s zeroes in on Nike for back-to-school marketing