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Digiday Media

Marketing

In-depth analysis, interviews and news about innovative marketing approaches from the authority on the reinvention of the retail industry.

Digital Marketing Redux

How Nocturnal Skincare created a spring campaign for under $100

May 25, 2026

Featured

Digital Marketing Redux

As big brands flood the podcast ad space, startups are refining strategies to stand out

December 05, 2025

As podcast advertising becomes even more competitive, smaller brands are trying to fine-tune their strategies and spending to best reach their target demo.

Digital Marketing Redux

Behind True Religion’s Gen-Z playbook, from Snapchat to college tours

November 10, 2025

Millennial-favorite mall brand True Religion is starting to make inroads with Gen Z, too. Here's how the brand is looking to spark momentum with a younger consumer.

Digital Marketing Redux

‘The new white space’: Why M.M.LaFleur is creating a dedicated LinkedIn strategy

November 05, 2025

M.M.LaFleur is posting more organic content on LinkedIn. Now, it's tracing sales and engagement back to the platform.

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Member Exclusive

Marketplace Briefing: What Shein’s acquisition of Everlane could mean for its marketplace ambitions

May 21, 2026

Member Exclusive

Brands Briefing: Harry’s turns to a drop model for its body wash to acquire new customers

May 19, 2026

Sponsored

Medicube, Crocs are betting on TikTok Shop for discovery e-commerce

May 18, 2026

Digital Marketing Redux

How FlutterHabit uses its 46,000-member Facebook group for product development

May 18, 2026

Digital Marketing Redux

Joy Mangano calls TV shopping her ‘best-kept secret’ as she uses old-school infomercials to grow her new brand, CleanBoss

May 18, 2026

Digital Marketing Redux

Why every brand is now its own media company, featuring Prince Street Pizza

May 16, 2026

Member Exclusive

Modern Retail+ Research: Marketers’ AI use rises, but tech skills stall

May 14, 2026

Digital Marketing Redux

Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up

May 13, 2026

Member Exclusive

Brands Briefing: Aerie drew thousands of applicants for its creator program with a key rule: no AI

May 12, 2026

Member Exclusive

Here comes the brand: Inside the business of influencer weddings

May 12, 2026

Creator Playbooks

Why Target killed its creator program, launched 2 new ones

May 12, 2026

Member Exclusive

Modern Retail+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

May 11, 2026

New DTC toolkit

How Roller Rabbit became TikTok’s favorite sleepwear brand

May 11, 2026

New Economic Realities

The tradeoff economy: Why stressed shoppers are still spending

May 09, 2026

Digital Marketing Redux

Nike alumni, now at Superfeet, want their insoles in ‘every shoe in the world’

May 06, 2026

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New Economic Realities

What recent retail earnings revealed about the state of consumer health

Last week, retail giants including Home Depot, Walmart, Target, TJX and Urban Outfitters, Inc. reported their quarterly earnings. And there were a surprising number of bright spots considering the inflationary pressure both retailers and consumers have faced over the past year.

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