As podcast advertising becomes even more competitive, smaller brands are trying to fine-tune their strategies and spending to best reach their target demo.
Millennial-favorite mall brand True Religion is starting to make inroads with Gen Z, too. Here's how the brand is looking to spark momentum with a younger consumer.
At this year's Shoptalk Spring, it wasn't enough for brands and retailers to talk about the ways that they think they will use AI. Now, the pressure is on for everyone to prove how they are using AI to increase output and drive sales.