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Digiday Media

Marketing

In-depth analysis, interviews and news about innovative marketing approaches from the authority on the reinvention of the retail industry.

Why sunscreen brand Habit is going all in on TikTok

March 04, 2021 ■ 4 min read

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How Google has quietly streamlined its shopping ad formats

March 01, 2021 ■ 4 min read

Why incumbent brands prefer Reels over TikTok

March 01, 2021 ■ 5 min read

Why so many brands are testing out Twitch

February 26, 2021 ■ 5 min read

How Old Spice takes cues from Harry’s and Bevel with its new barbershop-style content studio

February 25, 2021 ■ 3 min read

Agencies are trying to capitalize on the online gaming boom

February 12, 2021 ■ 5 min read

How food brands like BomBombs are going viral on TikTok

February 10, 2021 ■ 4 min read

‘A shift toward direct influencer and brand collaborations’: How the DTC podcast advertising strategy changed in 2020

February 10, 2021 ■ 5 min read

With YouTube’s new shoppable tools, the video platform wars are heating up

January 21, 2021 ■ 3 min read

How Anheuser-Busch and Drizly teamed up on a targeted ad partnership

January 15, 2021 ■ 3 min read

How mocktail brands are capitalizing on Dry January

January 13, 2021 ■ 4 min read

Why White Claw used Twitch for its latest campaign

January 05, 2021 ■ 3 min read

How brands finally figured out TikTok

January 04, 2021 ■ 6 min read

Why Uber is courting retailers with branded vouchers

December 22, 2020 ■ 3 min read

‘A true influencer program’: Inside Walmart’s growing army of employee TikTokers

December 14, 2020 ■ 14 min read

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Top Story

Athletic retailers like Foot Locker and Dick’s Sporting Goods are taking a hit from markdowns

Athletic goods and apparel were one of the categories significantly impacted by the softness in consumer spending. But while other categories like apparel have improved their finances, athletic retailers continue to lag.

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