Retailers

Nordstrom’s attempt to modernize its loyalty program runs into trouble

Members of Nordstrom's loyalty program were recently miffed that they missed out on early access to the retailer's annual sale. While these kinds issues happen for big brands, this example highlights some pain-points Nordstrom – and other big brands – has experience with newly revamped, digitally-focused loyalty clubs.

Latest Stories

  • JUL 18, 2019

    ‘The evolution continues’: Target is expanding its clean beauty offering

    Shortly after Sephora announced it was upping its clean standards in July to include 50 free-from ingredients versus 13, Target revealed more details around its clean program this week. Though Target Clean also extends to the retailer's household essentials and baby departments and spans approximately 5,500 items across the entire assortment, its beauty and personal care is its largest and entails 4,000 products

  • JUL 18, 2019

    How the gig economy is transforming retail

    Much of retail work is seasonal and volatile. A growing number of new companies aim to tackle that uncertain labor force by partnering with brands and retailers to offer gig work. At first glance, this may look like temp work. But these new services are transforming the model by which brands and retailers find talent, as well as quietly shifting the labor makeup of the stores we visit.

  • JUL 17, 2019
    target

    ‘An arms race’: Retailers are running into limitations as they turn stores into fulfillment centers

    Big-box retailers like Target and Walmart increasingly want their stores to double as fulfillment centers. They see their existing store footprints as one of the biggest advantages they have over Amazon, which has had to build more than 100 fulfillment centers in order to enable next-day delivery on millions of products for Amazon Prime members. But, there are limitations on just how much the store can do.

  • JUL 15, 2019

    How retailers use Prime Day’s name recognition to promote their own sales

    Amazon may be the only retailer with an event called Prime Day, but competitors are capitalizing on the growing name recognition of Prime Day among U.S. shoppers to promote their own sales events. No one is calling their sales event Prime Day outright, but other retailers are alluding to Amazon's annual two-day sales event in their marketing and promotional copy.

  • JUL 12, 2019

    How DTC brands are leading the customer data land grab

    Accurate consumer data is a goldmine for companies. While businesses have sought out feedback to inform future product design, DTCs provide a strengthened relationship between brand and customer. With this, more digitally-native startups are able to capitalize on data to receive quick and informative feedback.

  • JUL 11, 2019

    How retailers plan to compete with Amazon during Prime Day

    As Amazon's Prime Day expands from one, then one-and-a-half, to two days (taking place this year on July 15 and 16), retailers are bulking up their competitive defense strategies as well. This year, Target, Nordstrom, Walmart, eBay, and a slew of others announced a series of deals on the same days as Prime Days. More retailers are participating in the mid-summer sales event than in the past, too: RetailMeNot estimates that this year over 250 competitors will be offering some form of deals this summer, up from 194 last year.

  • JUL 09, 2019

    The decline of wholesale is hurting Levi’s growth

    Levi's has been expanding into new categories and exploring more direct ways to make sales, and has seen some favorable results. Menswear sales were up 6$, and womenswear rose 16%. But this growth offset one big decline: US wholesale. In total, wholesale in the United States dropped 2%. "It's a little bit of a melting iceberg," CEO Chip Bergh said.

  • JUL 09, 2019

    Macy’s is looking to Story installations for new sponsorship, merchandising opportunities

    The Dick's partnership is the first time that Story is partnering with another retailer, since it got acquired by Macy's in 2018. While "it's a little atypical for a retailer to sponsor another retailer," it's something that Macy's is looking to do more of, according to Story's founder and now Macy's brand experience offer Rachel Shechtman.

  • JUN 27, 2019

    Nike’s direct-to-consumer business continues to grow — but at a cost

    Nike's direct-to-consumer sales continue to grow consistently, but investments in digital capabilities and real estate continue to eat into the athleticwear company's profit margins. The athletic apparel company reported during its fourth quarter earnings on Thursday that sales from Nike Direct totaled $11.8 billion during its fiscal year 2019, up 13% from last year. To grow DTC sales, Nike has focused on directing customers to sign up for its free NikePlus app.

  • JUN 25, 2019

    Despite digital investments, department stores are at a disadvantage

    Nordstrom, Kohl's and Macy's are doing a lot of "new retail" right, but retooling the department store for modern customers involves more than just updates to store models, influencer collaborations or e-commerce initiatives -- these stores are competing in a new retail landscape that has called the value proposition of a department store into question.

  • JUN 25, 2019

    ‘Selling the LA lifestyle to the world’: Inside Fred Segal’s global expansion plan

    The retailer, first opened by tailor Fred Segal in 1961, had its heyday in the nineties and early aughts, when it became the first to sell Kate Spade and Juicy Couture, and served as a popular haunt of Paris Hilton and the Olsen twins. Though it’s recently faced instability, its growth plans are unprecedentedly ambitious. As its new owner sees it, with today’s consumers craving authenticity, the brand’s reputation is the ultimate foundation.

  • JUN 24, 2019

    Vera Bradley’s modernization plan enters next stage after Pura Vida acquisition

    After several quarters of successful growth, Vera Bradley is attempting to turn its positive earnings into long-term success with the acquisition of millennial jewelry brand Pura Vida. The transaction, finalized on Thursday, saw Vera Bradley taking 75% control over Pura Vida for $75 million, only a little more than the Pura Vida’s $68.3 million in revenue from last year. Vera Bradley’s revenue for the same period was around $416 million, in comparison.

  • JAN 10, 2022
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    How brands are combining SMS and email communication for e-commerce

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