With Scoop, Walmart’s private label strategy begins to shift

This week Walmart announced it was resurrecting its fashion brand Scoop. It's a sign that the big box retailer is tweaking its approach to private label brands, and taking some cues from its earlier strategies.

Latest Stories

  • SEP 16, 2019

    To fuel Athleta’s growth, Gap looks abroad

    As Gap, Inc. prepares for a future without Old Navy, one of the ways it's looking to fuel growth is by taking Athleta, which has been one of the few bright spots in its portfolio, overseas.

  • SEP 12, 2019

    How Steve Madden built up its e-commerce business

    More than 80% of Steve Madden's revenue still comes from wholesale. But that doesn't mean that the footwear retailer can totally ignore its e-commerce business. "If someone discovers your brand at Nordstrom, the odds are very good that they will [eventually] come to your site," said. Jeff Silverman, president of global e-commerce for Steve Madden.

  • SEP 12, 2019

    Explainer: How California’s Consumer Privacy Act will affect retailers

  • SEP 12, 2019

    Big retailers like Walmart are tiptoeing into alcohol

    As Walmart continues to try to innovate and stay ahead of the competition, it says adult beverages is part of the equation. Alcohol, however, is a hard industry for large traditional retailers to scale. But as other retailers and platform begin to experiment in the space, it's clear alcohol is going to become a huge competitive battleground.

  • SEP 11, 2019

    Introducing the new issue of Digiday magazine

    Our latest issue features new sections covering Culture, Media, Retail and Work

  • SEP 10, 2019

    With its new loyalty program, Target tries to attract infrequent shoppers

    Target's Cartwheel rewards program has for the past several years been pointed to as one of the most successful loyalty programs from a big-box retailer. Yet, late last year, Target announced that it was testing a new loyalty program called Target Circle, that would replace Cartwheel. The new loyalty program is meant to bridge the gap between Cartwheel, a digital couponing app that was free, but still geared towards diehard Target shoppers, and Red Card, Target's private label credit card.

  • SEP 09, 2019

    How fast food became the new Supreme

    Supreme has long been an arbiter of all what's cool, thanks to its drop model strategy. The brand keeps customers waiting and then drops new items at a moment's notice. Now, fast food restaurants are taking to this ploy.

  • SEP 09, 2019

    To quadruple its international business by 2023, Lululemon takes a local approach

    In April, Lululemon set a five-year-strategic plan with an aggressive goal for its international business: to quadruple sales generated outside of North America by 2023. In order to do so, Lululemon is opening stores in Europe and Asia at an aggressive pace --  of the 45 to 50 stores Lululemon is projecting it will open this year, about 30 of those will be outside of North America. But it also sees hosting localized events and developing customized e-commerce sites for each country it wants to gain market share as critical to its goals.

  • SEP 04, 2019

    How teen apparel retailers are revamping their store fleets

    Brick-and-mortar remains an important sales channel for any mall-based retailer, but especially those whose most frequent customers are teenagers. According to a study last year from the International Council of Shopping Centers, 95% of Gen Z shoppers visited a mall between February and April 2018, compared to 75% of millennial and 58% of Gen X shoppers.

  • SEP 04, 2019

    How Walmart and Target are using private-label and physical stores to fight back against Amazon

    While Amazon continues to rule retail, traditional companies like Target and Walmart are strategizing to fight. Here are some of the ways the companies use private labels and their own stores to stay relevant and competitive.

  • SEP 03, 2019

    How Dollar General found a low-margin niche

    This past year, Dollar General has excelled, even ahead of the pack in other dollar store categories, thanks to a series of programs aimed at trimming margins and enticing customers. These include opening a number of new stores, investing in private-label brands as well as building out in-house logistics programs. Put together, Dollar General is creating a multi-pronged dollar store expansion strategy.

  • AUG 29, 2019

    By buying Lord & Taylor, Le Tote tries to assert itself as a retail leader

    Fashion subscription service Le Tote announced it was buying Lord & Taylor for $100 million. At first glance, it's an example of a digitally native company trying to enter the big leagues. But it remains to be seen if the bet will pay off.

  • OCT 27, 2021

    How retail store teams are helping brands tackle supply chain issues this holiday season

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Oct 12–Oct 14, 2021

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