‘A really powerful tool’: REI’s circular commerce director on how resale and rental aid in customer acquistion

REI's used gear sales grew 86% last year compared to 2020. REI's circular commerce and new business development director Ken Voeller talked to Modern Retail about streamlining rental and resale, leaning on REI's co-op model for product acquistion and the complications of selling used technical gear.

Latest Stories

Modern Retail Awards
Sep 9, 2022

Recognizing the companies and campaigns modernizing retail in the digital age.