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‘A really powerful tool’: REI’s circular commerce director on how resale and rental aid in customer acquistion

REI's used gear sales grew 86% last year compared to 2020. REI's circular commerce and new business development director Ken Voeller talked to Modern Retail about streamlining rental and resale, leaning on REI's co-op model for product acquistion and the complications of selling used technical gear.

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Sep 9, 2022

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