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Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

New DTC toolkit

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New DTC toolkit

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New DTC toolkit

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How Revival Rugs uses visual AI to curate thousands of styles

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Conveyor belt featuring aluminum cans and glass bottles
The Chain Game

The shortage of paper, glass and raw materials has upended manufacturing

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Retailers

‘Not your grandma’s tomato drink’: How V8 is rebranding to fit changing tastes

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Store of the Future

Macy’s is updating its shopping experience by turning employees into personal stylists

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New DTC toolkit

Why hydration brand Waterdrop is using mall kiosks to expand internationally

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New DTC toolkit

Inside Lenovo’s newfound focus on DTC growth

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Member Exclusive

Unpacked: Why zero-party data became the brand and retailer marketer buzzword du jour

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Retailers

Lululemon and Allbirds are betting on running shoes to drive growth

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How Harry Rosen used chatbots to help its 11-person customer service team

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MAC Cosmetics maps out its holiday live-shopping push
The Marketplace Boom
MAC Cosmetics maps out its holiday live-shopping push

MAC Cosmetics's svp of global marketing, Emily Bromfield, shared how the brand is thinking about live shopping on platforms like Douyin, Tmall and TikTok Shop.

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