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Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

New Economic Realities

Why more celebrity-founded brands are pivoting

July 01, 2024

New Economic Realities

Modern Retail Rundown: Amazon is reportedly launching a Temu-like section, Fancy Food Show takeaways & Walgreens store closures

June 29, 2024

Why craft brands are warming up to decaffeinated coffee

June 25, 2024

New Economic Realities

Modern Retail Rundown: Slowing U.S. retail sales, Thrasio’s comeback & Care/of troubles

June 22, 2024

New DTC toolkit

Sexual health brand Stix says it is profitable as it rebrands to Winx Health

June 20, 2024

The modern brand's guide to doing more with less

Startups seek to make a splash on a budget with product collabs & giveaways

June 19, 2024

How DayDayCook plans to grow its Asian food portfolio after acquiring Omsom

June 17, 2024

New Economic Realities

Modern Retail Rundown: Shein raises prices, TikTok tests image search & GLP-1 drugs boost supplements sales

June 15, 2024

TikTok has ignited a cottage cheese renaissance

June 12, 2024

Member Exclusive

DTC Briefing: Skin care brand Remedy is already battling product dupes on Temu

June 11, 2024

Store of the Future

Modern Retail Rundown: Shopify marketing shifts, Walmart Health losses & Poppi faces lawsuit

June 08, 2024

Supply Chain Shakeup

How a Farm Bill amendment could ‘significantly impact’ hemp brands

June 06, 2024

Little Spoon is betting on collaborations with Oatly, Graza & more to grow brand awareness

June 05, 2024

For grocery brands, expanding into new categories can be a major headache

June 04, 2024

New Economic Realities

Modern Retail Rundown: Hoka competes with Nike, Amazon adds Grubhub perk to Prime & private label is still growing

June 01, 2024

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Top Story

Digital Marketing Redux

Miffy madness: A 70-year-old bunny is the ‘it’ character for brands

Move over, Hello Kitty and Labubu. Retail's latest "it" girl is Miffy. Here's why brands from Starbucks to Calpak are lining up to work with the cartoon bunny.

Read More