Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

New DTC toolkit

To grow its direct business, Nike is looking to get more out of its app users

November 14, 2019

Member Exclusive

From email giveaways to co-branded products, how brands create partnership marketing strategies

November 13, 2019

Retailers

As livestreamed shopping videos take off in China, Western brands look for a way in

November 12, 2019

New DTC toolkit

Mizzen+Main is launching a new customer loyalty program

November 11, 2019

Member Exclusive

DTC brands are trying to figure out how much of their business can stay direct

November 08, 2019

Retailers

‘The front store is struggling’: Drug store chains look to figure out their purpose

November 07, 2019

New DTC toolkit

SMS is the new email: DTC brands are getting into text messaging

November 06, 2019

New DTC toolkit

The case for and against the DTC holding company

November 05, 2019

Marketing

Despite attribution challenges, DTC brands love direct mail

November 04, 2019

Member Exclusive

Partnerships now make up nearly 20% of weighted blanket brand Gravity’s revenue

November 01, 2019

Store of the Future

Macy’s-backed b8ta pitches retailers on a new product to help them launch their own marketplaces

October 31, 2019

Retailers

How Amazon is trying to win over more online grocery shoppers

October 30, 2019

Marketing

DTC companies are building corporate gifting programs to acquire customers more quickly

October 29, 2019

Retailers

How Affirm plans to make buy now, pay later as common as credit cards

October 21, 2019

Retailers

‘Cutthroat part of the market’: How big-box retailers are competing to win a greater share of holiday toy sales

October 17, 2019

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Anna Hensel

Anna Hensel

To grow its direct business, Nike is looking to get more out of its app users

From email giveaways to co-branded products, how brands create partnership marketing strategies

As livestreamed shopping videos take off in China, Western brands look for a way in

Mizzen+Main is launching a new customer loyalty program

DTC brands are trying to figure out how much of their business can stay direct

‘The front store is struggling’: Drug store chains look to figure out their purpose

SMS is the new email: DTC brands are getting into text messaging

The case for and against the DTC holding company

Despite attribution challenges, DTC brands love direct mail

Partnerships now make up nearly 20% of weighted blanket brand Gravity’s revenue

Macy’s-backed b8ta pitches retailers on a new product to help them launch their own marketplaces

How Amazon is trying to win over more online grocery shoppers

DTC companies are building corporate gifting programs to acquire customers more quickly

How Affirm plans to make buy now, pay later as common as credit cards

‘Cutthroat part of the market’: How big-box retailers are competing to win a greater share of holiday toy sales

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Digiday Media

Anna Hensel

Anna Hensel

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